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Founded Year



Series D | Alive

Total Raised


Last Raised

$100M | 5 mos ago

About Amplience

Amplience is a Rich Adaptive Media Platform (RAMP) that simplifies the production of interactive lifestyle, campaign, and product media. It enables merchandising, brand, and product marketing teams to create digital campaigns and product media that increase customer engagement and drive campaign and channel conversion and AOV.

Amplience Headquarter Location

6th Floor, Tower House 10 Southampton Street

London, England, WC2E 7HA,

United Kingdom

+44 (0)207 426 9990

ESPs containing Amplience

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Content management systems (CMS) are infrastructure for managing and uploading content to various consumer-facing interfaces, such as websites and blogs.

Amplience named as Leader among 14 other companies, including Contentstack, Contentful, and Storyblok.

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Research containing Amplience

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CB Insights Intelligence Analysts have mentioned Amplience in 1 CB Insights research brief, most recently on Mar 22, 2022.

Expert Collections containing Amplience

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Amplience is included in 3 Expert Collections, including Ad Tech.


Ad Tech

3,678 items


Conference Exhibitors

5,302 items


Digital Content & Synthetic Media

542 items

Latest Amplience News

05:30 EDT Amplience Underpins Successful Launch of Cosmetic Treatment Start-Up selfologi

Jul 12, 2022

News provided by Share this article Share this article Commerce experience platform plays key role in driving triple digit visitor rates across eCommerce metrics in just three months LONDON and NEW YORK, July 12, 2022 /PRNewswire/ --  Amplience , the leading commerce experience platform, has been instrumental in the successful launch of the unique online cosmetic treatment destination, selfologi , which - for the first time - connects consumers directly with specialist clinics and practitioners. Launched in March 2022, selfologi is providing a cohesive, informative and easily navigated journey through the myriad of treatments that are available to the consumer, enabling them to access highly qualified and trustworthy services and facilitate bookings. Amplience Underpins Successful Launch of Cosmetic Treatment Start-Up selfologi Key to the success of the launch was a technology stack that could deliver agile content management. Amplience's unified commerce experience platform, which includes Dynamic Content, Dynamic Media and Content Hub were deployed at the start to create a dynamic sitemap and frontend navigation allowing selfologi to shape its offer and soft-launch the site before its official go-live. The company had the opportunity to grow its audience, generate leads, and build rankings in Google prior to launch six months later. Specified by systems integrator Grid Dynamics and working in tandem with CommerceTools and Algolia, Amplience powers the editorially-driven and educational selfologi platform. Images, videos and analytic workflows were quickly developed to create smart product pages delivering outstanding customer experiences. Consumers reading an article on a specific treatment can select to read it in English or Arabic and then link to the relevant treatment from practitioners listed on the site before they make the booking. This functionality is enabled by the selfologi taxonomy which is modelled in Amplience. In this way, product and content is categorised consistently so they can be linked to create the experience. Opting for a MACH (Microservices-based, API-first, Cloud-Native and Headless) approach has given selfologi the flexibility to iterate rapidly, with product deployments averaging twice weekly and enhancements such as ratings and reviews, new product page designs, and an improved checkout journey contributing to site performance. Since it went live, the brand is now appearing in millions of searches. "We have developed our online brand quickly based on the structure of our site and how technically well-supported it is," said Rob Pye, CEO at selfologi. "We got the technology choices right from day one, and Amplience helps us to be flexible. This is the key to building the right foundations for success and is driving triple digit rates across key eCommerce metrics." Testament to the success of the MACH stack, selfologi and Grid Dynamics recently won the MACH Alliance Award for the Best Health/Pharma Project. James Brooke, CEO at Amplience, said: "The clear-sighted approach adopted by Rob Pye and selfologi and the company's commitment to a fully composable tech stack, has proved to be the key to a phenomenally successful start for the site. They are making full use of the features in our solution to educate and entertain consumers, and to connect them directly with the treatments they desire. This has accelerated lead generation and set a new benchmark for the cosmetic treatment sector. "  For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit . About Amplience Amplience is a commerce experience platform that takes the heavy lifting out of digital content, giving your technical and marketing teams the freedom to create digital experiences without limits. The platform's MACH Alliance certified architecture delivers maximum speed, agility and scalability. More than 400 of the world's leading brands use Amplience including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos and The Very Group. Amplience has 200 global employees and has raised $180 million from investors including Farview Equity Partners, Sixth Street and Octopus Ventures. Visit for more information.

Amplience Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Amplience Rank

  • When was Amplience founded?

    Amplience was founded in 2008.

  • Where is Amplience's headquarters?

    Amplience's headquarters is located at 6th Floor, Tower House, London.

  • What is Amplience's latest funding round?

    Amplience's latest funding round is Series D.

  • How much did Amplience raise?

    Amplience raised a total of $179.68M.

  • Who are the investors of Amplience?

    Investors of Amplience include Octopus Ventures, Sixth Street Partners, Farview Equity Partners, Columbia Lake Partners, Silicon Valley Bank and 5 more.

  • Who are Amplience's competitors?

    Competitors of Amplience include Hootsuite, Bloomreach, SocialFlow, Contentful, Sprinklr and 12 more.

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