May 30, 2023

MarTech Companies to Watch in 2023 Dana LeighMay 30, 2023 In the ever-evolving landscape of marketing technology, staying ahead of the curve is essential for businesses seeking a competitive edge. With innovations shaping the way we connect, engage, and convert customers, the role of MarTech companies has become increasingly pivotal. Now, a new wave of trailblazing MarTech firms has emerged, poised to reshape the marketing landscape with their cutting-edge solutions and visionary approaches. Here, we explore the  companies that are making waves as we navigate the digital marketing frontier: Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers targeting based on personas rather than users’ identities, and on the destinations where these personas consume content — instead of the individual users themselves. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user experience, incremental revenues and premium demand. Founded in 2014, Ogury is a global organization with 500+ people, including 100 engineers across 17 countries. The shift to digitally-oriented outreach poses new challenges for connecting with customers in a meaningful way, requiring a deeper understanding of the customer and their needs during their buying journey. Intent data identifies where target accounts are in the buying process, making more effective use of campaigns and outreach efforts. Intentsify transforms the way B2B GTM teams identify, prioritize, and engage target audiences to efficiently scale revenue. When resources are costly and time is limited, Intentsify’s Intelligence Activation™ Platform—comprising precision intent data, analytical tools, and activation solutions—enables B2B marketing teams to focus efforts on the right companies, at the right time, using the right messaging and content. Successful GTM strategies depend on the breadth, validity, and precision of the data fueling them—as well as efficient ways of acting on that data. Intentsify provides B2B organizations with the most comprehensive buyer-intent intelligence in the market, and solutions to act on that intelligence. Intentsify’s precision intent revolutionizes the intent data landscape by analyzing the marketer’s messaging, webpages, and online marketing materials to automatically select and weight an unlimited number of topics, keywords, and products. This buyer intelligence helps B2B GTM teams efficiently deliver effective and efficient full-funnel buying experiences that drive revenue. Highspot was founded in 2012 in response to an urgent need for technology that could empower customer-facing teams to be more productive in the way they sell, and make the most of every buyer interaction. Its AI-fueled sales enablement platform is a solution built to bridge the gap between strategy and execution—empowering organisations to equip, train, and coach sales teams to win together for maximum impact. It helps companies worldwide improve the performance of their sales and marketing teams. From content management to pitching and analytics, as well as training and coaching, Highspot delivers enterprise-ready features and platform integrations with a modern design that competitors can’t match. Using Highspot, sales and marketing teams are able to stay connected to the best-performing content for each opportunity, measure, optimise and track the ROI of their content, and engage with customers more effectively than ever before. Executing strategic initiatives with Highspot increases sellers performance, decreases seller ramp time, improves pipeline generation and enhances buyer engagement. With nearly 90% average monthly recurring usage, companies such as Cardinal Health, Okta, Staples, Yahoo and Zillow use Highspot to manage content, train and coach sellers and engage buyers. Highspot is the sales enablement industry’s most complete platform and is recognised as a leader for Content Solutions in The Forrester Wave™. Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4B in investment funding from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. PowerChord Inc. is a MarTech solutions provider reinventing the customer journey for brands that sell through independent dealer networks. PowerChord’s award-winning SaaS platform, combined with its team of digital marketing experts, empowers brands and dealers to improve their automation, insights and expertise to make better decisions. PowerChord’s industry-leading customer acquisition platform builds a connected, cohesive and localized online presence, and simultaneously creates custom digital marketing solutions for partners. The company’s goal is to serve as your strategic partner, leveraging conversational marketing, data insights, digital marketing, and integrations across the customer journey, from awareness to acquisition to loyalty. PowerChord is a certified 2023 Google Premier Partner and in the past year has been the recipient of three MarCom Platinum Awards, including Platinum Award Strategic Communications, Platinum Award Saas Microsite Digital Media and Platinum Award PowerChord HR PowerLeaders Achievement, as well as the recipient of the 2021 BIG Innovation award. Learn more at PowerChord. FindMine created an entirely new category in digital marketing that unlocks the full promise of personalization while protecting and enhancing a brand’s point of view. Using proprietary AI technology to scale a company’s visual assets across all digital channels, FindMine can eliminate the content bottleneck marketers face, increasing the number of assets from dozens to hundreds or thousands. Leveraging human guidance from a brand’s stylebook, FindMine creates dynamic content for each shopper with a touch of personalization. FindMine’s AI-generated assets increase average order value and conversion rates improving ecommerce outcomes for retailers like Adidas, Mitchell Gold + Bob Williams, Rogers, Destination XL, Perry Ellis and many more. Making Science is an international digital acceleration company with more than 1,000 employees and a presence in 13 markets, which include: Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Georgia, Germany, and the US. Making Science helps companies with digital advertising, data analytics, e-commerce, and cloud services. As a Google-certified company, Making Science knows how to make the most of the Google Marketing Platform and offers an end-to-end service focused on consulting and reselling Google Cloud technology in the ​systems and infrastructures area. As a consulting partner with Local Planet, the world’s largest network of independent media agencies, Making Science provides digital, technology, and performance marketing for an international audience. Additionally, the company launched Making Science-Sweeft, a global staff augmentation solutions division, which provides enterprises with access to highly skilled tech talent. In the FT1000: Europe’s Fastest-Growing Companies 2022, Making Science was ranked 15th in the “Technology” category and was recognized as the fastest-growing Spanish company in the technology sector. Committed to supporting ESG initiatives, Making Science is a member of the Climate Pledge, the UN Global Compact and the Pledge1% initiative, which supports community-based non-profit organizations committed to making a major impact on the future. Phonexa is an enterprise-grade software solution that enables frictionless consumer journey management for outcomes-based performance and partner marketing. Helping agencies, networks, advertisers, and performance marketing teams automatically close the loop between clicks, calls, leads, website behavior, and revenue, enabling them to scale with confidence and maximize ROI on marketing investments. Phonexa users benefit from an all-in-one suite of software, complete with eight turnkey solutions that integrate with their CRMs and marketing technology stack. With Phonexa, users can streamline their partner and performance marketing operations, optimize their campaigns, and track and measure the results of their efforts in real-time, on-demand. The leading all-in-one automated solutions platform, including Call Logic, can help businesses drive more conversions and ensure accurate online to offline attribution. Pantheon (pantheon.io) is the WebOps platform for websites that deliver extraordinary performance, running sites in the cloud for customers including Stitch Fix, Okta, Home Depot, Pernod Ricard and The Barack Obama Foundation. Pantheon believes in putting the magic of the internet in everyone’s hands. Modern organizations choose Pantheon to empower their digital teams to continuously optimize and innovate to deliver more engaging digital experiences. Using Pantheon’s WebOps platform, developers, marketers and IT are empowered to work together to develop, test, and release website changes quickly and reliably, knowing their sites will remain stable and secure – even during the biggest traffic spikes. Last year the company announced $100 million in Series E funding from SoftBank Vision Fund 2, at a valuation over $1 billion. They are also backed by $100M of venture investment from Sageview Capital (Avalara, Demandbase), Scale Venture Partners (ExactTarget, Box, DocuSign, Bill.com), Foundry Group (SendGrid, Mapbox), as well as Baseline Ventures, First Round Capital, and Floodgate. Orson is the first generative AI platform created to enhance human connection by facilitating the sharing of one’s authentic self through video storytelling. It was developed by unscripted film and TV experts with more than two decades of experience documenting over 50,000 hours of real people’s stories. Using AI-enabled directors and its StoryStrip™ technology, Orson’s video storytelling process is fully automated and scalable, allowing for powerful narratives and story-driven video to be created through interviews with people. Orson’s Story as a Service was designed to integrate with partner platforms and communities to create product extensions and new revenue streams that increase user engagement and create deeper human connection. Litmus is how marketers make every send count. It’s a core component of your tech stack that allows you to create, personalize, test, review, and analyze every email you send. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale. With Litmus, you get a better way to build, test, and trust every outgoing message. That’s why over 700,000 marketing professionals, including 80% of the Fortune 100, have turned to us. And it’s how we’ve achieved a customer satisfaction rating of 98%. Litmus. Make every send count.™ Influur is a leading influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. (It currently has more than 4,000 creators and 1,000 brands.) Influencers can use the app to find rates for certain gigs, reviews on companies and projects, analytics about the industry and open job opportunities. Any business can use Influur: From a small shop just starting or an Enterprise level brand. Some of our clients include Warner Music, Universal Music, Sony Music, Hard Rock Cafe, Shark Ninja, Subway, UberEats, and so many others. Influur has raised over $6 million in funding from investors including Point72 Ventures, H20 Capital, Magma Partners and celebrities like Sofia Vergara, Danna Paola and music executive Tommy Mottola. As a world-leading mobile marketing agency, ConsultMyApp exists to help their clients’ apps perform at the very best. ConsultMyApp do this by combining a unique, data-driven approach with deep expertise to deliver truly effective mobile marketing strategies for globally recognized brands and influential start-ups. ConsultMyApp have a simple but effective ethos: Data-driven and focused on results. Thanks to CMA’s proprietary technology and analytical models that can translate data into business value, faster for great results. Mobile-first specialists. ConsultMyApp’ teams are built from the best mobile talent and from a variety of backgrounds, meaning they’ve got a number of expertise’s covered in their workforce and can provide expertise on any digital marketing project. Focus on delivery. A consultancy of experts with a focus on delivery who work as an extension, or an embedded part of their clients’ teams. ConsultMyApp’s mobile marketing services cover every part of the customer lifecycle: App Store Optimization (ASO) – increase app visibility, attract more organic traffic and boost conversion User Acquisition (UA) – paid strategies that deliver more new users in a managed, scalable and profitable way Customer Engagement (CRM) – innovative retention, engagement and monetization strategies to make sure users continue to deliver value Creative and Design – spark interest and increase conversions with innovative creative assets BI and Data Analytics – proprietary analytics models and experienced data scientists to optimize businesses martech stack Strategic Services – A strategic approach to connecting BI/Analytics, Engagement, ASO/UA and Creative to drive moments-based customer experiences. Amperity is a leading customer data platform (CDP) for enterprise consumer brands that recently opened its doors in the UK. Its AI-powered solution delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a unified customer profile foundation powered by first-party data to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Recently, Amperity demonstrated its AI-powered solution can rapidly scale customer profiles to ad platforms, helping solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era. In fact, Amperity has delivered over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually. More than 400 brands worldwide rely on Amperity to turn data into business value, including Authentic Brands Group (Ted Baker, Devid Beckham, Forever 21), Brooks Running, DICK’s Sporting Goods, Endeavour Drinks, Planet Fitness, Under Armour and Wyndham Hotels & Resorts. Antavo is an enterprise-grade SaaS loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behaviour. The company was founded in London in 2012 by four co-founders including husband and wife, Attila and Zsuzsa Kecsmar. They’ve worked with brands such as Pepsico, the Bennetton Group and AB InBev and continue to serve enterprise-level consumer brands including including BMW, KFC, BrewDog and Simply Be. It delivers best-in-class technology to manage experience-based, paid and lifestyle loyalty programmes that support marketing and customer retention strategies. A leader in its field, Antavo combines next generation in-store functionalities and seamlessly integrates customer marketing with activities, discounts and benefits that consumers appreciate, a personalised and immersive loyalty experience. Recognised by Forrester, Gartner, Loyalty360, Antavo is a global innovator in the enterprise loyalty space. WeArisma is an earned influence analytics company helping brands measure and optimise their earned media and influencer marketing ROI. The company’s founder, Jenny Tsai, believes that influencer marketing should be an important tool in a marketer’s strategy to reflect the changes to how consumers discover brands and products, shifting from brand owned channels and search engines to recommendations from influential third-party sources (“Earned Media”), such as press, influencers and celebrities. Since its inception in 2015, WeArisma’s platform has been used by some of the world’s most valuable luxury and Fortune 500 companies including Hermès, Coty and New Look to grow brand discoverability, affinity and drive commercial impact. WeArisma was one of the first influencer solutions and according to Business Insider is “the only credible independent global source of the data in the market”. It has the longest, independent global data – making it the only solution on the market that can help brands evaluate where to effectively invest their time and money when it comes to influential sources activations. The technology has been designed so that it’s easy-to-use for everyone – from practitioners to C-level executives, providing digestible and actionable insights to help brand’s grow their earned influence and drive RoI. Capturing people’s attention is getting harder but Schindler – an elevator, escalator, and moving walkway brand – believes elevators represent a prime opportunity for grabbing someone’s undivided attention in today’s increasingly crowded communications landscape. Schindler is making it possible to monetise mobility spaces, enabling skyscrapers to become communication hubs, and providing innovative digital solutions. An estimated 1.5 billion people travel in a Schindler lift every single day for an average of 30 seconds. That’s a lot of eyes. Schindler’s digital media services make it possible to turn lifts into information hubs – providing new ways to inform, entertain, and communicate with passengers, tenants, and customers. From media screens to smart mirrors to ad screens, there are multiple options available. And all are completely integrated, making for a completely seamless choice. Dynamic Yield, a Mastercard company, helps more than 450 brands across industries and countries deliver digital customer experiences that are personalised, optimised, and synchronised – including the likes of Frasers Group, Ocado, Decathlon, Sweaty Betty, and others from the UK market and beyond. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalisation technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalised engagement from a single, fully customisable platform. With it, companies can build their own mix of powerful personalisation capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Earlier this year, Dynamic Yield announced Element, an exclusive suite of Mastercard applications and extensions available within Experience OS. Element enables customers across verticals – from retailers to banks and beyond – to leverage Mastercard’s proprietary prediction models and aggregated consumer spend insights to deliver greater personalisation on any digital channel. Cassie is a consent and preference management platform (CMP) that empowers businesses to build long-term relationships with customers that engenders trust. Since 2000, Cassie enables businesses to collect, store and query consent and preference data to increase their revenue and deliver real-time customer experiences. Through the use of consent and preference data captured by Cassie organizations are empowered to drive loyalty, engagement and sales while meeting legislative requirements. Headquartered in the UK, Cassie is changing the way data is used to better understand and engage with customers. With Cassie, businesses don’t choose between achieving compliance or increasing revenue, they go hand in hand. – Rows is the easiest way to import, transform and share data in a spreadsheet. It combines a modern spreadsheet editor, integrations to import data from the tools businesspeople use every day, and a novel sharing experience that automatically transforms spreadsheets into interactive, mobile-ready dashboards. Thousands of marketing and business teams rely on Rows to build better reports, financial models, and automate hundreds of workflows. Their integrations make it easy for anyone to get data from +40 business tools like Google Analytics, Twitter, Stripe, Salesforce, or databases such as MySQL, Google BigQuery or PostgreSQL all without code, add-ons or scripts. The platform recently announced an OpenAI integration, acting as a co-pilot for Rows users to automate functions from across the internet into one place – including summarisation, classification, or translation. Anyone, from freelancers to Fortune 100 companies can create an account and start using Rows for free. Airtime Rewards is a data-driven marketing technology and customer loyalty platform, pioneering rewards solutions with major mobile network operators and high street retailers. Our proprietary rewards platform provides a frictionless process for members and retailers. Through our direct partnerships with Visa and Mastercard, we are able to instantly reward our members when using their debit and credit cards with our retail partners both in-store and online. Retailer partners benefit through leveraging transactional data to deploy highly intelligent marketing campaigns to generate incremental sales across all customer profiles with clear campaign measurability. Additionally, our unique digital reward currency provides major retailers the capability to reward consumers back to their mobile phone accounts. We’re the only rewards programme with the capability to offer mobile airtime as a rewards currency, to subscribers on any network, pre-pay or pay-monthly tariffs. Retail and restaurant partners include: Boots, Argos, Greggs, Tesco, New Look, Farfetch, Deliveroo, Wilko and Harvey Nichols to name a few. Measure is a consumer intelligence company founded in 2018 by a group of media, ad tech and market research technology veterans. It has built a trusted space where people feel safe and are rewarded for sharing data on app usage, media consumption and purchasing history. Measure’s cutting-edge solution provides brands with previously inaccessible insights which help them to make informed decisions and deliver better outcomes by accessing consumer behavioral data collected via a fair and transparent value exchange. The ability to collect this type of data is becoming increasingly challenging due to legislation, privacy concerns, and ecosystem restrictions, but Measure’s vibrant community willingly contributes mobile and account-level data in a trusted environment. The company’s unique user-focused data solution ultimately delivers the most comprehensive and accurate information on individuals’ digital and mobile lives. Using Measure, companies gain insights into the audience’s daily habits, emerging trends and factors of influence in a fully compliant environment. Measure Protocol won the 2022 MRS Award for Best Technology Innovation, and the 2020 Marketing Research and Insight Excellence Award for Technology Impact, powered by Quirks, and is an alumnus of the Creative Destruction Lab’s Innovation program. Related Articles