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INTERNET | eCommerce / Other Retail

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Founded Year



Corporate Majority | Acquired

About Amorana

Amorana is an online retailer of high-quality lifestyle products, lovetoys, and lingerie.On September 19th, 2020, Lovehoney acquired a majority stake in Amorana. The terms of the transaction were not disclosed.

Amorana Headquarter Location

Europastrasse 19

Glattbrugg, CH-8152,


+41 044 585 21 85

Latest Amorana News

Sexual wellness retailers combine to form global Lovehoney Group

Aug 18, 2021

Online retailer Lovehoney is merging with WOW Tech Group to form a global sexual wellness group: The Lovehoney Group. The group will operate across EMEA, APAC and North America, and will combine a strong portfolio of brands, such as Fifty Shades of Grey, Happy Rabbit, Womanizer, We-Vibe, and Arcwave, as well as Swiss retailer Amorana, which was purchased by Lovehoney last year. The merger and expansion comes after the sexual wellbeing market exploded during global lockdowns, with the sector poised to grow at a CAGR of 8 percent from 2021 to 2028. Johannes Plettenberg, WOW Group founder and Lovehoney Group CEO, said the sector is fast becoming mainstream, “supported by liberalization, acceptance of sexual awareness, and the influence of popular culture.” “Amorana, Lovehoney, and WOW Tech share the same mission to destigmatize sexuality, empower people to enjoy a fulfilling love life, and experience sexual happiness,” Plettenberg said. “Combined, Lovehoney Group will provide a specialist e-commerce platform with unmatched international reach, with the creator of the most well-known and innovative brands in the industry.” Post Views: 8

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Expert Collections containing Amorana

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Amorana is included in 1 Expert Collection, including E-Commerce.



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