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Founded Year



Acquired - II | Acquired

Total Raised






About Amobee

Amobee is a mobile advertising company that offers end-to-end mobile advertising solutions and services for advertisers, publishers, and operators. It enables large customers to run targeted, mobile ad campaigns on a global scale. Amobee is a wholly-owned but separately managed subsidiary of SingTel. The company was founded in 2005 and is based in Redwood City, California. In July 2022, Amobee was acquired by Tremor International.

Headquarters Location

901 Marshall Street Suite 200

Redwood City, California, 94063,

United States

+1 650 257 6141

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Expert Collections containing Amobee

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Amobee is included in 3 Expert Collections, including Ad Tech.


Ad Tech

3,737 items

Companies offering tech-enabled marketing and advertising services.


Targeted Marketing Tech

446 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

143 items

Amobee Patents

Amobee has filed 32 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Content management systems
  • Data management
patents chart

Application Date

Grant Date


Related Topics




Online content distribution, Data management, Social networking services, Content management systems, Video on demand services


Application Date


Grant Date



Related Topics

Online content distribution, Data management, Social networking services, Content management systems, Video on demand services



Latest Amobee News

DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments

May 11, 2023

DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments THIS DoubleVerify, announced today the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised by high attention. “As the demand for alternate performance currencies heats up, attention-based measurement is becoming increasingly essential to advertisers seeking to drive better outcomes,” said Mark Zagorski, CEO of DoubleVerify. “Now, DV is driving to close the performance loop by introducing programmatic pre-bid segments that enable brands to focus on media correlated with delivering stronger campaign metrics. We have already seen exceptional results, proving that our attention metrics have the power to drive meaningful business outcomes. Building on the success of DV’s Authentic Attention, an MRC-accredited measurement solution, we are excited to provide advertisers with innovative attention activation segments to further enhance campaign performance.” DV’s Universal Attention Segments are powered by best-in-class machine learning and data from DV Authentic Attention, the company’s flagship Attention solution. These industry-leading segments are updated daily and leverage all of DV’s attention data globally, offering brands a unique and easy-to-activate solution to avoid low-attention placements and improve performance by optimising toward high-attention inventory. “Our new solution highlights our capacity to provide brands with an end-to-end approach to attention-based campaign performance,” said Daniel Slotwiner, SVP of attention, DoubleVerify. “DV performance solutions now establish a continuous feedback loop between attention activation, measurement and optimisation – ultimately enhancing campaign performance and business outcomes.” Last month, DV appointed Slotwiner to oversee the company’s comprehensive attention initiatives, including product innovation, strategy, commercialisation, industry research and insights. Previously, Slotwiner led ad effectiveness research at Facebook for ten years, worked on competitive research at Google, and was VP of Measurement at GoPuff, focused on activating data for retail media. DV’s new attention segments are available to all advertisers and are accessible across leading demand-side platforms, including Amobee, MediaMath and Invest DSP. Other DSPs will follow, including Adobe Advertising, DeepIntent, Quantcast and Viant. “DV’s attention solution analyses over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad,” said Terence Freeman, senior director partnerships, MediaMath. “To now bring that data into the media-buying environment is a game changer, enabling our advertisers to better optimise campaigns and ensure they’re only buying top-performing media.” “DoubleVerify’s pre-bid attention segments strengthen our platform’s holistic offering around attention, as it emerges as a key metric across the media ecosystem,” said Karim Rayes, chief product officer, Tremor International and the parent company of Amobee. “This new offering will allow our clients to identify top-performing inventory and optimise performance through an easy and automated process.” In the upcoming months, DV will launch Dynamic Attention Segments exclusive to its customers. In addition to attention insights, these segments will leverage each brand’s existing media quality settings and specific performance data, allowing for customised optimisations based on the advertiser’s unique profile. This will contribute to even greater improvements in campaign performance. DV Authentic Attention is an MRC-accredited and privacy-friendly measurement solution that does not rely on cookies. DV Authentic Attention analyses over 50 data points at the impression level on the exposure of a digital ad and consumer’s engagement with a digital ad and device, in real-time. For exposure, DV evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of the screen, video presentation, audibility, and more. For engagement, DV analyses key user-initiated events that occur while the ad creative is exposed, including user touches, screen orientation, video playback, and audio control interactions. Exposure and Engagement ladder up into the DV Attention Index, an overarching measure of attention that provides key insight into campaign performance.

Amobee Frequently Asked Questions (FAQ)

  • When was Amobee founded?

    Amobee was founded in 2005.

  • Where is Amobee's headquarters?

    Amobee's headquarters is located at 901 Marshall Street, Redwood City.

  • What is Amobee's latest funding round?

    Amobee's latest funding round is Acquired - II.

  • How much did Amobee raise?

    Amobee raised a total of $42M.

  • Who are the investors of Amobee?

    Investors of Amobee include Tremor International, SingTel, Accel, Sequoia Capital Israel, Globespan Capital Partners and 8 more.

  • Who are Amobee's competitors?

    Competitors of Amobee include MoPub, Smaato, Chartboost, InMobi, Millennial Media and 7 more.

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