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About Lola

Lola operates as a feminine care brand. It offers a subscription service for period and sexual wellness products. The company provides a variety of products, including tampons, pads, liners, cups, and lubricants. It was founded in 2014 and is based in New York, New York. In January 2024, Lola was acquired by Forum Brands.

Headquarters Location

41 Union Square West Suite 301

New York, New York, 10003,

United States




Research containing Lola

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Lola in 2 CB Insights research briefs, most recently on May 12, 2021.

Expert Collections containing Lola

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lola is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



11,084 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Beauty & Personal Care

2,254 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Lola News

Period Care Brand Lola Acquired by Forum Brands

Feb 13, 2024

Published February 13, 2024 Amazon aggregator Forum Brands has acquired organic period care company Lola for an undisclosed amount. The brand makes tampons, pads, and liners made with organic cotton, a first-period kit, and a cramp care collection. Eventually, the company ventured into sexual wellness products with condoms, personal lubricant, and natural feminine cleansing wipes. The brand launched DTC and entered Walmart in 2020 followed by Walgreens. Forum Brands was established in 2020 to build a portfolio of e-commerce businesses, focusing on sectors like family, health, wellness, and pet products. The aggregator targets brands with a target demographic of women aged 25 to 44 and looks to balance business across Amazon and other retail channels. WHY: The acquisition aligns with Forum Brands’ strategy to expand in the health and wellness category. DETAILS: Forum Brands has acquired Lola for an undisclosed sum. In 2018 Lola raised a Series B funding round of $24MM . The round was led by Alliance Consumer Growth Capital, with additional support from existing investors including Spark Capital, Lerer Hippeau, and Brand Foundry Ventures. In 2015, Jordana Kier and Alex Friedman founded Lola with $1.2MM in funding. In 2016, they secured another $10MM in funding, between a $3MM seed round and a $7MM Series A round with support from investors including Lerer Hippeau, Brand Foundry Ventures, BBG Ventures, 14W, and the founders of Warby Parker, Harry’s, Sweetgreen, Bonobos, and Insomnia Cookies. They have also generated support from celebrity investors, including Serena Williams, Karlie Kloss, Lena Dunham, and Allison Williams. ×

Lola Frequently Asked Questions (FAQ)

  • When was Lola founded?

    Lola was founded in 2014.

  • Where is Lola's headquarters?

    Lola's headquarters is located at 41 Union Square West, New York.

  • What is Lola's latest funding round?

    Lola's latest funding round is Acquired.

  • How much did Lola raise?

    Lola raised a total of $43.84M.

  • Who are the investors of Lola?

    Investors of Lola include Forum Brands, Spark Capital, AF Ventures, Brand Foundry Ventures, Lerer Hippeau and 18 more.

  • Who are Lola's competitors?

    Competitors of Lola include Athena Club, Femly, Cora, Mooncup, Flowcup and 7 more.


Compare Lola to Competitors

Rael Logo

Rael provides feminine care products. Its offers sanitary napkins, sanitary pads, tampons, cotton covers, inner gel cleaners, probiotics, and beauty products. It was founded in 2017 and is based in Buena Park, California.

The Flex Company

The Flex Company operates as a sustainable menstrual care brand. It offers menstrual products for 12 hours without leakage periods. It provides wellness and supplements, menstrual discs and cups, and more. The company was founded in 2015 and is based in Venice, California.


LELO is a company that specializes in the production of luxury sex toys, operating within the adult industry. The company offers a wide range of intimate lifestyle products, including various types of vibrators, sex accessories, and condoms, all designed to enhance sexual pleasure and performance. The company's products are primarily marketed to individuals and couples seeking to enhance their intimate experiences. It was founded in 2003 and is based in Stockholm, Sweden.


TamponTribe is a company focused on providing sustainable and organic feminine hygiene products in the health and wellness industry. The company offers a range of products including tampons, pads, pantyliners, and period underwear, all made from organic cotton and free from plastic, toxins, and GMOs. TamponTribe primarily serves the consumer goods sector, with a particular focus on individuals seeking eco-friendly, health-conscious alternatives to traditional feminine hygiene products. It was founded in 2016 and is based in Santa Monica, California.

Aunt Flow Logo
Aunt Flow

Aunt Flow is a company that focuses on providing menstrual hygiene products, operating within the health and wellness industry. The company offers a range of dispensing systems for tampons and pads, as well as touch-free disposal units, primarily for use in public and private facilities. Aunt Flow primarily serves sectors such as schools, universities, offices, retail, health systems, and various public and community spaces. It was founded in 2016 and is based in Columbus, Ohio.

Erdbeerwoche Logo

Erdbeerwoche is a social business focused on the menstruation sector. The company offers sustainable menstrual products and provides an information portal for menstruation and menstrual cycle related topics. It primarily serves the healthcare and education sectors. It is based in Vienna, Austria.


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