May 25, 2021

Nicholas Mele Alvin Valley will open a Ritz-Carlton South Beach pop-up concept store on Tuesday for three months. After a $90 million renovation, The Ritz-Carlton South Beach has teamed up with luxury brands such as Aspen’s evoJets, Miami’s Chef Brad Kilgore and now Valley. “I’m beyond excited. I’ve always wanted to return to Miami, where it all began,” said Alvin Valley . “It’s a special place. It’s where I started my company in 1995 before heading off to New York City. It feels so good to come full circle.” Valley’s return to Florida began in January, when he opened a full service atelier on Worth Avenue in Palm Beach, as reported. There, he sells his ready-to-wear as well as custom made-to-order pieces. “The pandemic completely devastated my former direct-to-consumer online model. It left us with one option: abandon the old business and develop a new model. That’s when we launched Alvin Valley Ltd. as a custom-made fashion line. This has proven to not only work well with my brand, but it’s allowed me to stretch myself as a creative and a designer,” Valley added. In Miami, trousers retail from $475 to $1,195, while dresses go from $895 to $3,590. He said that the pop-up will be for three months, while a permanent shop is being built. “We eventually will have a full atelier service,” he said, noting it will be within the hotel.