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About Aluma

Aluma operates as a complete aluminum utility and recreational trailer line in America. The company offers utility trailers, recreational trailers, open and enclosed snowmobile trailers, open and enclosed motorcycle trailers, car haulers, truck beds, accessories, and more. It was founded in 1992 and is based in Lowa, Bancroft.

Headquarters Location

101, East Seneca

Bancroft, Iowa, 50517,

United States

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Latest Aluma News

Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'

Apr 26, 2023

Although Netflix's new ad-supported optionis comparable to other streaming services -- about five minutes per hour of programming -- nearly half of Netflix's new customers believe its advertising messaging is either “a bit toomuch” or “far too much.” A study by Aluma Research says 49% of Netflix’s ‘Basic with Ads’ new subscribers found the service to be “heavy,” while17% find it to be excessive. Linear TV can have  from 13 to 17 minutes of non-programming content per hour, depending on the network. But existing Netflix subscribers -- those who havehad its standard ad-free service -- don’t feel the advertising component is too much. Aluma says 28% of ad-supported Netflix subscribers that switched from an ad-free tier found the adload far “too heavy.” This was 2.3 times greater than new subscribers who signed up for “Basic with Ads.” advertisement advertisement The research also shows that half of ad-supported Netflixusers who are new to the service are age 65 and older -- four times higher that those who switched to “Basic with Ads” from its Netflix's standard ad-free service. Overall, about40% of those who made the switch from Netflix's standard ad-free service to the cheaper $6.99-a-month service say the advertising is “about right.” In February, Netflix has toldmedia agencies it had 600,000 “monthly active users” for its three-month old advertising option -- three times the level it launched with in November 2022. Around the time thatNetflix launched its ad option, executives touted initial subscriber estimates for the service at around 1.75 million. Aluma surveyed 1,947 US adult broadband users in charge of purchasingmedia services for their household who watch SVOD services on TV.

Aluma Frequently Asked Questions (FAQ)

  • When was Aluma founded?

    Aluma was founded in 1992.

  • Where is Aluma's headquarters?

    Aluma's headquarters is located at 101, East Seneca, Bancroft.

  • Who are Aluma's competitors?

    Competitors of Aluma include TruckPro and 4 more.

Compare Aluma to Competitors

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Colonial Airstream

Colonial Airstream is a recreational vehicle dealer. It offers travel trailers. It specializes in exterior aluminum body repair, Airstream-specific parts, regular maintenance, and upgrades for Airstream. It was founded in 1995 and is based in Millstone, New Jersey.

Apogee Trailers

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TruckPro distributes heavy-duty truck and trailer products, and advanced repair services. Through a distribution network of retail stores and advanced service shops, TruckPro delivers a comprehensive range of products to support commercial and government customer requirements in the areas of brake systems, electrical, engines, gear and drivetrain, and more. The company was founded in 1958 and is based in Cordova, Tennessee.

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Road Choice

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