Alterna Haircare company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Acquired | Acquired

About Alterna Haircare

Alterna Haircare is a NYC-based provider of "luxury" haircare products such as anti-frizz conditioners and shampoos. The company offers products without harsh chemicals (like sulfates and parabens) and formulated with globally-sourced, often sustainable, and organic ingredients. The company's products can be found at Sephora and ULTA stores,,,, QVC and high-end salons worldwide.

Alterna Haircare Headquarter Location

551 5th Avenue

New York, New York, 10176,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Alterna Haircare

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Alterna Haircare is included in 1 Expert Collection, including Beauty & Personal Care.


Beauty & Personal Care

1,878 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest Alterna Haircare News

Review: Alterna Haircare My Hair My Canvas collection

Oct 19, 2020

Article content What it is: A haircare collection from the company Alterna Haircare that offers 100 per cent vegan products that are versatile and customizable to suit your unique hair needs. The collection includes shampoo, conditioner, dry shampoo, air dry balm and more. The collection features Vegan Botanical Caviar to hydrate and care for strands using ingredients such as water lily extract, coconut sugar, white charcoal, prickly pear oil, lemon peel extract and more. Formulated without added “parabens, sulfates, phthalates, synthetic colours, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents,” according to the company, the product packaging is also made from 50 per cent post-consumer recycled plastic. We apologize, but this video has failed to load. Try refreshing your browser, or Article content continued Battling frizz and dryness, paired with an oily scalp, our tester tried the New Beginnings Exfoliating Cleanser followed by the Everyday Conditioner. Formulated with volcanic glass called Perlite, the product gently exfoliates the scalp and strands to remove impurities. She then applied the Air Dry Balm to her towel-dried hair and went to sleep. The lightweight balm tamed her frizz and helped strands to dry quicker and smoother. Our tester’s favourite product from the collection was the Glow For It Universal Gloss, a lightweight glossing product that can be used as a heat protector, smoothing product and a touch-up product. It smoothed strands, added some shine and didn’t weigh down strands. Where to get it: What it will cost you: $30 to $34 Share this article in your social network Share this Story: Beauty Bar: Alterna Haircare My Hair My Canvas collection

  • When was Alterna Haircare founded?

    Alterna Haircare was founded in 2005.

  • Where is Alterna Haircare's headquarters?

    Alterna Haircare's headquarters is located at 551 5th Avenue, New York.

  • What is Alterna Haircare's latest funding round?

    Alterna Haircare's latest funding round is Acquired.

  • Who are the investors of Alterna Haircare?

    Investors of Alterna Haircare include Henkel, Katie Holmes and TSG Consumer Partners.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.