Founded Year



Seed VC - III | Alive

Total Raised


Last Raised

$6.84M | 7 mos ago

About Allure Security

Allure Security is an online security solutions company. Its flagship product, Novo, is an Active User Behavioral Analytics software that combines machine learning and decoy technology to protect enterprise devices from data loss and intrusion both inside and outside the enterprise. Novo continuously learns and understands each client's unique behavior signature so that the moment something unusual happens,

Allure Security Headquarter Location

200 5th Avenue

Waltham, Massachusetts, 02451,

United States


Allure Security's Product Videos

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Allure Security's Products & Differentiation

See Allure Security's products and how their products differentiate from alternatives and competitors

  • Allure Security Brand Protection

    Allure Security finds and eliminates brand impersonation scams across web, social and mobile that lead to account takeover, identity fraud, and payments fraud.


    Allure not only finds scams much earlier in the lifecycle than other vendors, we find the scams the other vendors completely miss. 

    We use computer vision technology to learn how brands look, their product images, their logos, their icons, their colors, their fonts. 

    We use natural language processing to learn what the brands say about themselves, their keywords, their copyrights, and all their marketing slogans. 

    We also learn the structure of the code of their websites, what the CSS looks like, where they register and host their websites, and the certificates they use. 

    All this data allows us to examine tens of millions of sites every day to detect online brand impersonations. 

    Then we handle the entire response and cleanup process, start to finish, with results in minutes, rather than days. 

Expert Collections containing Allure Security

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Allure Security is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

9,051 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.



4,923 items

Allure Security Patents

Allure Security has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics




Feature detection (computer vision), Machine learning, NHS mental health trusts, Image processing, Computer vision


Application Date


Grant Date



Related Topics

Feature detection (computer vision), Machine learning, NHS mental health trusts, Image processing, Computer vision



Latest Allure Security News

Deception Technology Market to Hit USD 3.88 Billion, at a CAGR of 14.4%, Report by 2028 Fortune Business Insights™

Feb 14, 2022

Rising Adoption of Online Shopping to Foster Market Development This market is expected to be positively impacted during the COVID-19 pandemic because of its adoption in online shopping. The rise in the pandemic led to the adoption of work-from-home culture and online shopping. Further, rapid digitization and the adoption of online services by several organizations may propel the demand for security services. Moreover, rising cybercrime is expected to fuel the adoption of the product. For example, as per the study provided by PurpleSec, cybercrime rose to 600 % during the pandemic. These factors may propel the market progress during the pandemic. To get to know more about the short-term and long-term impact of COVID-19 on this market, Segments Component, Deception Stack, Deployment Mode, Organization Size, Vertical, and Region are studied for the Market By component, the market is segmented into services and solutions. As per deception stack, it is classified into network security, endpoint security, data security, and application security. On the basis of deployment mode, it is categorized into cloud-based and on-premise. By organization size, it is divided into large enterprises and small and medium enterprises (SMEs). Based on vertical, it is classified into retail, manufacturing, telecom and IT, healthcare, government, energy & utilities, Banking, Financial Services, and Insurance (BFSI), and others. Regionally, it is studied across North America, South America, Europe, Asia Pacific, and the Middle East & Africa. Report Coverage The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players. Drivers and Restraints Rising Demand for the Product from the Government Sector to Foster Growth Increasing cybersecurity threats towards the government from the military and local and state government organizations facilitate the product deployment. The rising demand for deceptive platforms that safeguard governments from cyber threats is expected to foster the product’s demand. The adoption of the product in the government sector safeguards crucial information and ensures citizen safety. Moreover, rising awareness regarding the product’s benefits led to its adoption from the National Institute of Standards and Technology in SP 800-53, SP 800-160, and the 800-172 draft. In addition, rising investment from government agencies to prevent cybercrime is expected to drive the deception technology market growth. However, the extensive adoption of the honeypot concept in the IT sector may hinder industry growth. Ask for Customization: Rapid Adoption and Development of Emerging Technologies to Foster Growth in North America North America is expected to dominate the deception technology market share due to rapid product adoption and emerging technologies. The market in North America stood at USD 553.0 million in 2020 and is expected to gain a significant portion of the global market share. Furthermore, major players, such as Fidelis Cybersecurity, Illusive Networks, Inc., Rapid7, Inc., and Attivo Networks, Inc., are expected to boost market development. In Asia Pacific, the rising adoption of Bring Your Own Device (BYOD) technologies, Internet of Things (IoT) devices, large continent population, and rapid urbanization is expected to surge the adoption of deception technology. These factors are likely to drive market development. In Europe, rising investment from the manufacturing and government industries is expected to boost the product adoption. This factor is expected to bolster industry progress. Competitive Landscape Major Players Launch Novel Services to Enhance Sales and Brand Image Prominent companies operating in the market to develop novel solutions that enhance sales and boost brand image. For example, Allure Security Technology launched its novel website response capability and phishing detection solution in November 2019. It is developed using Allure’s Software-as-a-Service (SaaS) alerts security system for real-time phishing attack detection. This strategy may enable the company to boost its brand image. Furthermore, the adoption of mergers, partnerships, expansion, and other strategies may help companies improve their market position. Industry Development July 2021- Attivo Networks, Inc. is engaged in a partnership with the Department of Defense (DoD) to provide ThreatDefend platform. It supports warfighters’ adversary management and uses modern deception and machine learning technology. Quick Buy -Deception Technology Market Report: Have a Look at Related Research Insights: Point of Sale (POS) Market Size, Share & COVID-19 Impact Analysis, By Type (Fixed POS, Mobile POS), By Component (Hardware, Software, Services), By Deployment (On-premise, Cloud-based), By End-user (Restaurants, Retail, Entertainment, Others (Gas Stations, Transportation), and Regional Forecast, 2021-2028 Patent Analytics Market Size, Share, Trends, & COVID-19 Impact Analysis, By Component (Solution and Services), By Organization Size (Large Scale, and SMEs), By End-Users (I.T. and Telecommunications, Healthcare, BFSI, Automotive, Media and Entertainment, and Others and Regional Forecasts, 2021-2028 Customer Experience as a Service (CXaaS) Market Size, Share & COVID-19 Impact Analysis, By Service Type (Campaign Development, Cross Channel Marketing, Omni Channel Engagement, and Others), By Enterprise Size (Small and Medium Enterprise, Large Enterprise), By Industry (BFSI, IT and Telecom, Government, Retail and Consumer Packaged Goods, Manufacturing, Healthcare and Life Sciences, Media and Entertainment, and Others), and Regional Forecast, 2021-2028 Smart Speaker Market Size, Share & COVID-19 Impact Analysis, By Type (Virtual Assistants, Wireless Speakers, and Others), By Application (Residential and Commercial), and Regional Forecast, 2021-2028 Team Collaboration Software Market Size, Share & COVID-19 Impact Analysis, By Component (Solution, Services), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium-sized Enterprises, Large Enterprises), By End-User (Banking, Financial Services and Insurance, IT and Telecommunications, Manufacturing, Retail and Consumer Goods, Healthcare, Transportation and Logistics, Education, and Others), and Regional Forecast, 2021-2028 About Us: Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in. Contact Us: 308, Supreme Headquarters,

Allure Security Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Allure Security Rank

  • When was Allure Security founded?

    Allure Security was founded in 2009.

  • Where is Allure Security's headquarters?

    Allure Security's headquarters is located at 200 5th Avenue, Waltham.

  • What is Allure Security's latest funding round?

    Allure Security's latest funding round is Seed VC - III.

  • How much did Allure Security raise?

    Allure Security raised a total of $14.01M.

  • Who are the investors of Allure Security?

    Investors of Allure Security include Glasswing Ventures, Zetta Venture Partners, PBJ Capital, Impellent Ventures, Gutbrain Ventures and 7 more.

  • Who are Allure Security's competitors?

    Competitors of Allure Security include Red Points.

  • What products does Allure Security offer?

    Allure Security's products include Allure Security Brand Protection.

You May Also Like

Navee Logo

Navee is a tech company that derives insights from images to boost content moderation systems on digital platforms.

Arkose Labs Logo
Arkose Labs

ArkoseLabs provides online fraud prevention technology combining user risk assessment and enforcement challenges.

MarqVision Logo

MarqVision is an AI-based brand protection platform that allows companies to automatically detect and remove counterfeits sold online.

Smart Protection Logo
Smart Protection

Smart Protection operates a SaaS platform that detects and eliminates the fraudulent use of digital content on the internet. The company's system detects and eliminates brand and product infringements on the internet by first monitoring the web to capture and identify a brand's assets using data technologies.


Sentryc automatically searches the entire web for products and monitor online marketplaces to detect and stop unauthorized use.

Red Points Logo
Red Points

Red Points is focused in brand and copyright protection, combining technical and legal expertise to combat online Piracy and Brand infringements.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.