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Founded Year



Series C - II | Alive

Total Raised




Last Raised

$52M | 1 yr ago

About Alloy

Alloy works as an identity compliance and fraud detection company. It offers banks and financial technology companies an application programming interface (API), dashboard centralizing case management, alerts, decision audit trail, and reporting tools. It also helps financial institutions to integrate multiple sources of data to Know-Your-Customer (KYC) and anti-money laundering (AML), and to track the fraud trends. It was founded in 2015 and is based in New York, New York.

Headquarters Location

41 Elizabeth Street Suite 501

New York, New York, 10013,

United States



ESPs containing Alloy

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Cybersecurity

The know your customer (KYC) software market offers solutions to streamline and automate the customer identification and due diligence process. KYC software assists businesses in verifying the identities of their customers, assessing their risk profiles, and ensuring compliance with regulatory requirements. These solutions utilize advanced technologies such as artificial intelligence, machine lear…

Alloy named as Highflier among 15 other companies, including Onfido, TrueLayer, and Jumio.

Alloy's Products & Differentiators

    Alloy Onboarding

    Alloy Onboarding empowers financial institutions to make smarter identity and risk decisions and meet KYC and AML requirements while providing a seamless digital experience to their customers. Alloy’s single API lets them connect multiple data sources into a customized workflow to verify customers and businesses quickly and accurately with less manual reviews and fraud. The powerful dashboard aggregates responses so they can see trends in their data and optimize their workflow to support their business goals.


Expert Collections containing Alloy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Alloy is included in 7 Expert Collections, including Digital Banking.


Digital Banking

878 items

Companies and startups in this collection provide banking services to consumers and businesses, as well as enhance, automate, and/or digitize operations for banks and financial institutions.


Unicorns- Billion Dollar Startups

1,214 items



1,921 items

Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.


Digital Lending

2,367 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.


Fintech 100

849 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.

Latest Alloy News

Alloy Automation launches its Unified API product for developers

Aug 21, 2023

News provided by Share this article Alloy's Unified API makes it faster than ever for companies to release user-facing integrations NEW YORK, Aug. 21, 2023 /PRNewswire-PRWeb/ -- Today, Alloy Automation announces the launch of its third product,  Alloy Unified API . This is a major release that drastically reduces the time it takes for customers to go live with user-facing integrations. "Our Unified API eliminates the need for software vendors to build infrastructure to keep data in sync, making the process of releasing basic app integrations much easier," says Alloy Automation's CTO, Gregg Mojica. "We're aiming for the best developer experience – enabling a high degree of customizability, and an easy path to upgrade onto our Embedded platform once an ISV has use cases that are more complex than just reading and writing data." The Unified API standardizes different API fields across various apps of the same category and provides a single interface that software vendors can connect to. It solves the headache of different apps having the same resources but with different data structures. For example, while Shopify and BigCommerce both have an "Order" API, the variables are mapped into a standardized structure, allowing software vendors to build once and deploy anywhere without worrying about complex data mappings. Currently, Alloy's Unified API supports models for commerce platforms, ERPs, accounting tools, and customer engagement platforms. Alloy's product suite includes three core products, Alloy Flow, Embedded, and Unified API, each catering to different levels of technical ability. The Unified API is not competing with Alloy's Embedded iPaaS solution but rather complements it. While the Unified API enables companies to accomplish basic access-based app integrations, the Embedded iPaaS is ideal for more complex integrations that require end-user configuration and inputs. "Alloy Unified API is our most substantial update to the platform in the past year," said Alloy Automation's CEO, Sara Du. "We've learned a lot since the release of Alloy Embedded a year ago, and we're confident that our Unified API will be the fastest path for SaaS companies to release integrations and unblock deals, partnerships, and upsells." To celebrate the launch of Unified API, Alloy is offering a free self-serve tier where users can build ten connections right away. The company encourages engineers, data scientists, and product managers to try the Unified API and see how much faster they can build integrations using Alloy. For more information and to avail of the offer, visit . About Alloy Automation Alloy Automation is a next generation iPaaS platform founded in 2019 and backed by $27M in funding from a16z, Bain Capital Ventures, and Y Combinator. Follow Alloy Automation on LinkedIn and Twitter . Media Contact SOURCE Alloy Automation

Alloy Frequently Asked Questions (FAQ)

  • When was Alloy founded?

    Alloy was founded in 2015.

  • Where is Alloy's headquarters?

    Alloy's headquarters is located at 41 Elizabeth Street, New York.

  • What is Alloy's latest funding round?

    Alloy's latest funding round is Series C - II.

  • How much did Alloy raise?

    Alloy raised a total of $208.92M.

  • Who are the investors of Alloy?

    Investors of Alloy include Bessemer Venture Partners, Felicis, Avid Ventures, Canapi Ventures, Lightspeed Venture Partners and 13 more.

  • Who are Alloy's competitors?

    Competitors of Alloy include Spec, Bits Technology, Effectiv, Unit21, Pliance and 7 more.

  • What products does Alloy offer?

    Alloy's products include Alloy Onboarding and 1 more.

  • Who are Alloy's customers?

    Customers of Alloy include Brex, Novo, Ramp and HMBradley.


Compare Alloy to Competitors

Jumio Logo

Jumio is a company that specializes in identity verification solutions, operating within the technology and cybersecurity sectors. The company offers services that help organizations verify identities and detect fraud throughout the customer lifecycle, using artificial intelligence and machine learning to provide predictive fraud insights and risk analysis. Jumio primarily serves sectors such as financial services, healthcare, online gaming, and the sharing economy. Jumio was formerly known as Jumio, Inc.. It was founded in 2012 and is based in Palo Alto, California.

Persona Logo

Persona specializes in identity management solutions. It focuses on the automation of Know Your Customer (KYC) and Know Your Business (KYB) programs and fraud prevention. It offers services that automate identity-related use cases, including the secure collection and verification of personal information, government identity documents (IDs), and user selfies, as well as providing tools for case review and orchestration to streamline identity operations. It serves businesses that need to comply with strict identity verification regulations, such as those in the online education and financial sectors. It was founded in 2018 and is based in San Francisco, California.

Onfido Logo

Onfido provides an artificial intelligence-based technology with facial biometrics. The company allows businesses to tailor verification methods to individual user and market needs in a no-code. It serves financial services, gaming, healthcare, telecommunications, and other industries. It was formerly known as Referencebox. The company was founded in 2012 and is based in London, United Kingdom.

FrankieOne Logo

FrankieOne is a company that focuses on providing onboarding and fraud prevention solutions in the financial technology sector. The company offers a unified platform that helps banks and fintech companies manage Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud prevention processes through a single API and dashboard. Primarily, FrankieOne's services are utilized by digitally-focused financial institutions, fintech companies, and major global banks. It was founded in 2017 and is based in Melbourne, Victoria.

Veriff Logo

Veriff develops an artificial intelligence (AI) driven visionary verification platform. It provides AI-powered identity verification solutions for identity fraud prevention, know-your-customer compliance, and fast conversions of valuable customers. The company was founded in 2015 and is based in Tallinn, Estonia.

Middesk Logo

Middesk operates as a business verification and risk assessment platform. It offers solutions such as business underwriting, payroll compliance, and more providing solutions for financial institutions, insurance companies, financial technology companies, and more. It was founded in 2019 and is based in San Francisco, California.


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