Founded Year



Series C | Alive

Total Raised




Last Raised

$100M | 10 mos ago

About Alloy

Alloy is a service for reducing false positives during the KYC process. Alloy's API and dashboard helps financial institutions integrate multiple sources of data and custom CIP rules to both increase the number of customers that can be successfully onboarded without manual review and improve transparency and efficiency into the process.

Alloy Headquarter Location

41 E 11th Street 2nd Floor

New York, New York, 10003,

United States


ESPs containing Alloy

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Payments Tech

These companies offer solutions that verify identities to help banks, payment providers, ecommerce marketplaces, and fintechs comply with know your customer (KYC), antimoney laundering (AML) and counter-terrorist financing (CTF) regulations. This includes customer onboarding, continuous transaction monitoring, and fraud detection.

Alloy named as Outperformer among 12 other companies, including Onfido, Jumio, and Trulioo.

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Alloy's Products & Differentiation

See Alloy's products and how their products differentiate from alternatives and competitors

  • Alloy Onboarding

    Alloy Onboarding empowers financial institutions to make smarter identity and risk decisions and meet KYC and AML requirements while providing a seamless digital experience to their customers. Alloy’s single API lets them connect multiple data sources into a customized workflow to verify customers and businesses quickly and accurately with less manual reviews and fraud. The powerful dashboard aggregates responses so they can see trends in their data and optimize their workflow to support their business goals.


    Alloy Onboarding allows financial institutions to integrate multiple data sources into a single-API. They no longer have to use multiple solutions and negotiate with multiple vendors to get a single… 

    Supporting document: 

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Research containing Alloy

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Alloy in 3 CB Insights research briefs, most recently on Oct 6, 2021.

Expert Collections containing Alloy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Alloy is included in 7 Expert Collections, including Banking.



1,205 items


Unicorns- Billion Dollar Startups

1,178 items



1,609 items

Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements in FIs. Regulatory technology helps FIs and regulators address challenges ranging from traditional compliance and risk management to data reporting and transmission.


Digital Lending

1,603 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.



7,442 items

US-based companies


Fintech 250

500 items

250 of the top fintech companies transforming financial services

Latest Alloy News

Nova Credit partners with Alloy

May 26, 2022

Nova Credit partners with Alloy Thursday 26 May 2022 11:42 CET | News Nova Credit , a US-based fintech unlocking opportunities for mainstream and credit-excluded consumers and the companies looking to serve them, has partnered with Alloy , an identity decisioning platform for banks and fintech companies. The partnership will combine Alloy’s Identity Decisioning Platform and Nova Credit’s global credit infrastructure solutions to enable businesses to become more inclusive and serve more consumers across the credit spectrum, without increasing the risk of fraud. There are more than 50 million Americans that are excluded from traditional credit. Some don’t use credit in conventional ways, while others are new to the country and forced to build their credit profile from scratch. Nova Credit helps the credit excluded gain access to mainstream credit while allowing financial institutions to expand their number of potential customers without added risk. As a consumer-permissioned credit bureau, Nova Credit uses first-party data to paint a more accurate picture of financial identity to assist lenders in evaluating applicant profiles more fairly. Nova Credit offers this ability through two products, respectively Credit Passport and Cash Atlas. With this partnership, Alloy is integrating Nova Credit’s products into the credit underwriting decisioning capabilities on its platform so lenders can have faster and easier access to credit risk data and analytics. This not only allows lenders to design and test credit decision policies in a configurable workflow, but also enables financial institutions to reach more consumers across the credit spectrum, including those that are excluded.

Alloy Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Alloy Rank

  • When was Alloy founded?

    Alloy was founded in 2015.

  • Where is Alloy's headquarters?

    Alloy's headquarters is located at 41 E 11th Street, New York.

  • What is Alloy's latest funding round?

    Alloy's latest funding round is Series C.

  • How much did Alloy raise?

    Alloy raised a total of $155.92M.

  • Who are the investors of Alloy?

    Investors of Alloy include Bessemer Venture Partners, Felicis, Avid Ventures, Canapi Ventures, Lightspeed Venture Partners and 9 more.

  • Who are Alloy's competitors?

    Competitors of Alloy include Ping Identity, Unit21, Mobbeel, Prove, Veriff, Trust Stamp, 4Stop, Acuant, Socure, ThetaRay and 23 more.

  • What products does Alloy offer?

    Alloy's products include Alloy Onboarding and 1 more.

  • Who are Alloy's customers?

    Customers of Alloy include Brex, Novo, Ramp and HMBradley.

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