All About Beer

May 3, 2022

I cover the ever-changing landscapes of the beer and alcohol industry. May 3, 2022, Got it! MUNICH - SEPTEMBER 18: Two people toast with one liter mugs of beer at the Hofbraeuhaus tent on the ... [+] opening day of the 2004 Oktoberfest September 18, 2004 in Munich, Germany. The annual event, which lasts 16 days, draws over 6 million visitors. (Photo by Sean Gallup/Getty Images) Getty Images The announcement that the venerable beer publication, All About Beer , first published in 1979 and shuttered in 2018, has been brought back from the dead has generated enthusiastic responses from industry insiders and everyday drinkers. For decades, the magazine was one of the most influential chroniclers of the ever-changing and evolving beer market in the United States and the rest of the globe. Longtime beer journalists John Holl, the editor of All About Beer from 2013 to 2017, and Andy Crouch, a frequent contributor, acquired the brand, digital assets, and editorial archives. It will join their beer-centric media network, including the digital publication Beer Edge, which they launched in 2019 to focus on the industry's business side, and their podcast Drink Beer, Think Beer. "All About Beer was always a consumer-facing publication that focused on bringing readers the stories about what was happening in and around the beer space," says Holl. “The magazine and the brand have been around for so long that it knows all about the various parts of the industry. To bring those back online and share them with a new generation of readers who are curious about beer history and how things have evolved is something we are excited to do." Launched just as the craft beer revolution was beginning to take root after home-brewing was legalized in the United States, the publication was a home for many of the most influential voices in the emerging brewing industry. But what made the magazine invaluable was its commitment to educating its readers about all aspects of beer, from funky craft beers to mainstream commercial produced pilsners. The editors of All About Beer were committed to telling the entire story of one of the world’s most popular beverages. One of the first steps that Holl, the editor, and Couch, the publisher, have taken is to restore the All About Beer website and restock the almost forty years' worth of editorial content that they now own. They also have brought all of the social media threads back. The plan, for now, is to focus on building the publication's digital presence. MORE FOR YOU