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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
alikeaudience.com

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Founded Year

2015

Stage

Incubator/Accelerator | Alive

About AlikeAudience

AlikeAudience is an Asia focused mobile data management platform (mDMP) with a strong position in data collection, targeting and advertising technologies.

AlikeAudience Headquarter Location

440 N Wolfe Road

Sunnyvale, California, 94085,

United States

415-217-9706

Latest AlikeAudience News

AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity

Nov 22, 2021

Share AlikeAudience is pleased to announce official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. Unified ID 2.0 Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed by The Trade Desk, Unified ID 2.0 has received support across the entire advertising industry, including agencies, publishers, TV networks, adtech companies and more. Unified ID 2.0 is open sourced for use by all companies aligned with the corporate governance structure. Other powerful features include: Trusted: All participants agree to a Code of Conduct to establish consumer trust Transparent: Simple and granular consumer controls to understand data use As an early adopter of Unified ID 2.0, AlikeAudience continues to commit to our vision of a world where marketers connect with the right customers through ethical, forward-thinking data solutions. Our support of Unified ID 2.0 will further enable media traders, agency planners, and advertisers to precisely connect with audiences across all digital channels beyond cookies, while providing the consumer with greater control. “Integrating Unified ID 2.0 allows planners and traders to leverage AlikeAudience’s demographic, Interests, and transactional audience segments at scale across digital channels, including web, mobile, and OTT,” says Bosco Lam, CEO of AlikeAudience. “We are absolutely committed to putting consumers in control of their data. By integrating with the open-sourced and privacy-conscious Unified ID 2.0, AlikeAudience continues to deliver the best future-proof solutions in audience data for agency planners and traders,” comments Bosco. Watch our CEO Bosco Lam discuss Unified ID 2.0 and its implications for the advertising industry at large at a panel organized by the IAB Tech Lab with other leading AdTech vendors. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

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