The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Dead | Dead

Total Raised


About provides customers with a way to manage household essentials online. The Alice service connects customers directly to manufacturers for lower prices and sets up a subscription delivery schedule so customers receive items when needed. previously had merged with Spanish company and launched a site for the European consumer market. Co-founders Brian Wiegand and Mark McGuire sold social shopping company Jellyfish to Microsoft for $50 million in 2007 starting Headquarter Location

8215 Greenway Boulevard Suite 340

Middleton, Wisconsin, 53562,

United States


Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned in 1 CB Insights research brief, most recently on Apr 19, 2022.

Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 1 Expert Collection, including E-Commerce.



9,680 items

Latest News shuts down

Aug 21, 2013

I've never heard of until today. Incidentally, I feel the same way about most of the "shuts down" posts that manage to make the front page. ----- cynwoody 651 days ago Same here. My first thought was, yet another site succumbing to the NSA. My impression was reinforced by the name, "Alice" being one of three first names (Paul, Alice, Eve) often used when discussing cryptographic scenarios. So, sigh. Maybe there's something interesting here. But, if so, it's about ordinary business failure, not spookery. ----- was an awesome grocery delivery service. Free shipping, no membership fee. I'll definitely miss it. Here was the iPhone UI I remember finding it via Ars Technica, who did a comparison of online grocery services: ----- Well, by free shipping, it means it was built into the cost of the groceries.. ----- emhart 651 days ago I didn't know what this site was, but found this article that provided some context: "Alice is not a traditional middleman reseller. It takes no markup, CEO Brian Wiegand told me. Instead, it collects a "fee" from the consumer packaged good (CPG) manufacturers--the people who mix your toothpaste and put it into tubes--for shipping products out, and it passes all the customer data it collects from people buying the products back to the companies that make them. The manufacturers set their own prices. " ----- hiccup 651 days ago I didn't know what was. Here's a blurb from a press release: provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company’s eCommerce platform allows CPG manufacturers to create branded storefronts that make it easy for the mainstream consumer to buy all of their household goods online. Co-founders Brian Wiegand and Mark McGuire have an entrepreneurial track record that includes three previous start-up successes: (sold to Wolters-Kluwer in 2001), (sold to Corporation Services Corporation in 2007), and (sold to Microsoft Corporation in 2007). And a link to google's cache of the home page: ----- LogicX 651 days ago I was a customer way back when they first started. There were a number of issues which were eclipsed by Amazons offering when they began selling the same things: Shipping was glacially slow.Products were packaged poorly and would often arrive with opened and broken bottles which spilled contents over your other products ordered. The prices were not competitive with purchasing from cvs or target with discounts.Amazon subscriptions gives you discounts. One advantage they had at the time was you didn't have to order 6 shampoos. Amazon now does the same with their add-on service. The only way it made sense was their initial 50% off gift cards. After that the convenience factor didn't outweigh the price, especially compared to Amazons offering in the space shortly after. ----- Only thing I thought was "this will make a really killer domain to own". -----

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.