
ALICE
Founded Year
2013Stage
Loan | AliveTotal Raised
$68.35MAbout ALICE
ALICE develops automated Building Information Model (BIM) systems that optimize construction schedule industrial solutions such as product margins and mitigate risks. The platform caters its services to general contractors, subcontractors, and real estate developers to optimize construction duration and cost. The company was founded in 2013 and is based in Menlo Park, California.
ALICE's Product Videos


ESPs containing ALICE
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The building information modeling (BIM) market enables significant cost and time savings, decreases risk, and increases safety and productivity of workers on large industrial sites. BIM solutions allow for the creation of detailed virtual representations of construction projects, which can be used to simulate potential schedules and optimize construction plans before breaking ground. By utilizing …
ALICE named as Leader among 9 other companies, including OpenSpace, Veerum, and Sensat.
ALICE's Products & Differentiators
ALICE
ALICE is a construction optioneering platform that enables contractors and owners to explore different project scenarios and test how changing key variables impacts outcomes through project simulation and optimization.
Research containing ALICE
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned ALICE in 2 CB Insights research briefs, most recently on Oct 27, 2021.
Expert Collections containing ALICE
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
ALICE is included in 6 Expert Collections, including Construction Tech.
Construction Tech
953 items
Companies in the construction tech space, including additive manufacturing, construction management software, reality capture, autonomous heavy equipment, prefabricated buildings, and more
Real Estate Tech
2,484 items
Startups in the space cover the residential and commercial real estate space. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and property management, insurance, mortgage, construction, and more.
Smart Cities
2,447 items
Smart building tech covers energy management/HVAC tech, occupancy/security tech, connectivity/IoT tech, construction materials, robotics use in buildings, and the metaverse/virtual buildings.
Artificial Intelligence
10,944 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
AI 100
100 items
The winners of the 4th annual CB Insights AI 100.
Job Site Tech
531 items
Companies in the job site tech space, including technologies to improve industries such as construction, mining, process engineering, forestry, and fieldwork
ALICE Patents
ALICE has filed 2 patents.
The 3 most popular patent topics include:
- Classification algorithms
- Consumer theory
- Electrical engineering

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
12/29/2017 | Building engineering, Construction, Consumer theory, Enterprise resource planning terminology, Production and manufacturing | Application |
Application Date | 12/29/2017 |
---|---|
Grant Date | |
Title | |
Related Topics | Building engineering, Construction, Consumer theory, Enterprise resource planning terminology, Production and manufacturing |
Status | Application |
Latest ALICE News
May 31, 2023
ALICE Technologies is a construction optioneering platform that enables the world’s leading contractors to plan, bid, win, and build more profitable projects. To learn more about the company, Pulse 2.0 interviewed ALICE Technologies CEO and founder René Morkos. René Morkos’ Background Morkos grew up in Lebanon, and his father was a civil engineer. And Morkos’ father told him: “Son – be whatever you want… As long as it isn’t a civil engineer.” “And of course, that means I went on to study civil engineering in college,” Morkos quipped. After university, Morkos worked on construction projects throughout the Middle East. He helped to build a major underwater oil and gas pipeline. And Morkos worked on automation technology engineering on a $350 million gas refinery expansion project. Plus he led teams building airports in Afghan war zones. “While these projects were engaging, I reached a point at which I was hungry to learn more about construction from an academic perspective, and that in turn led me to the Ph.D. program in construction engineering at Stanford,” said Morkos. Formation Of Alice Technologies How did the idea for ALICE come together? ALICE Technologies has emerged as an extension of Morkos’ Ph.D. research at Stanford. And he was investigating issues of construction efficiency and ended up working on how he could apply artificial intelligence to the challenges of construction schedules. “This was not something that had been tried before – but I was convinced that this technology could bring major improvements to the scheduling of large construction projects,” Morkos revealed. Favorite Memory What has been Morkos’ favorite memory working for ALICE? One of Morkos’ favorite memories is from early in the ALICE journey. “My thesis advisor had encouraged me to enter a business plan competition at the Stanford business school based on the technology and ideas I’d been developing during my Ph.D. work. When that plan won first place in the competition, my advisor excitedly exclaimed, ‘René, you have a company here!’” Morkos noted. “This victory and his enthusiasm helped me to realize that I was onto something promising. It was soon after this that I raised our very first funding for the company, and ALICE Technologies was born.” Challenges Morkos Faced Building The Company What are some of the challenges Morkos faced in building the company? “The biggest single challenge that we’ve faced with ALICE is that we have introduced something new to the construction industry, an industry that traditionally has not been quick to embrace change. With the ALICE platform, GCs and owners can create thousands of possible ways to build a project and then run ‘what if’ analyses to explore different ways they could vary their schedule and the impact those changes would have on factors like cost and time,” Morkos acknowledged. “We call this ‘construction optioneering’ and it’s new. We’ve found that it often takes our customers time to understand the power of this technology and how to put it into practice in their organizations. But when they discover what they can learn and do with ALICE, those who’ve resisted often become our fiercest advocates.” Core Products What are ALICE’s core products and features? Alice Technologies offers the ability to create thousands of different construction schedules in the course of an afternoon, which is at the heart of what they do. “This generative construction scheduling is now getting a lot of attention in our industry, just like ChatGT and other “generalist” generative AI tools are receiving in society overall. Before ALICE, GCs and owners would usually build just one schedule for a project, one that was based largely on the intuition of schedulers who had been in their jobs for years. It was simply too time-consuming to do anything else,” Morkos explained. “In addition, it was previously quite difficult to run scheduling scenarios based on important questions. “If I ran a second crane on my job, how would that impact build speed?” “If we have a prolonged winter this year, how would that impact my originally planned schedule?” These questions and others like them were too tough to solve – and so they generally went unexplored. This opportunity to investigate options and refine your plans with ALICE is another critical aspect of what we do.” Evolution Of ALICE’s Technology How has ALICE’s technology evolved since launching? Since its launch, ALICE has built a diverse customer base that includes companies from infrastructure, commercial, and industrial construction. “And while we started selling principally to GCs, we now work with a variety of owners as well. Our most important changes are coming from conversations with these customers,” Morkos pointed out. “We regularly ask them what we could be doing differently and better for them, and we’re very focused on adding capabilities that help them maximize the value they get with ALICE – and to realize that value faster. For example, in addition to enabling customers to import BIM models to get started with ALICE, we also added the ability to quickly create 2D models and logic diagrams as starting points, for in the U.S., fewer companies use BIM than is the case in Europe.” Significant Milestones What have been some of ALICE’s most significant milestones? “Bringing major new customers into the fold has been particularly important for us. Not only do these customer wins serve as a measure of progress, but they also get us involved with influential companies from which we can continue to learn,” Morkos shared. “Just last year, we announced wins with companies like Align JV, The Beck Group, Bouygues, and others, and we’ve celebrated every single one.” Customer Success Story When I asked Morkos about a customer success story, he cited work that they have done with Align JV on HS2, the high-speed rail project in the UK that is currently the largest infrastructure project in all of Europe. “Align JV used ALICE to do critical optimization work in planning the construction of a viaduct in the Kolne Valley. The work was important enough for Align to win the British Construction Industry Award in recognition of their accomplishments with ALICE, and you can learn more about this project here ,” Morkos noted. Funding ALICE recently announced a $13 million extension of its original Series B funding round, bringing the total of $47 million of capital from the round. The notable participants in this round included not only venture capital firms such as Vanedge Capital, which led the round, but also two strategic investors: Bouygues and Swire Properties. Total Addressable Market What total addressable market (TAM) size is ALICE pursuing? “The global construction market has a total annual value of $12.1 trillion. We plan to be a global company, and with customers in the U.S., Europe, and Asia, we are already well on our way to this goal,” Morkos highlighted. Differentiation From The Competition What differentiates ALICE from its competition? “Generative scheduling and construction optioneering are new to our industry, and ALICE is leading the way in bringing these technologies to bear for GCs and owners,” replied Morkos. “Traditional scheduling products like Oracle’s Primavera 6 and Microsoft Project lack the power that AI brings to generate numerous potential schedule options quickly. In addition, they aren’t flexible enough to enable users to experiment with options to zero in on the optimal way to build a project. These solutions represent the past. Powered by AI, ALICE represents the future.” Future Company Goals What are some of ALICE’s future company goals? “ALICE has an ambitious mission: to reduce the cost of construction globally by 25%. Doing so would help companies and governments to build much more for their stakeholders and citizens with the money they’ve allocated to construction. It would also have a significant impact on the environment, as building more efficiently means using less to do more,” Morkos concluded. “We believe that setting a BHAG – a ‘big, hairy, audacious goal’ is inspiring for all involved, and this goal is a big motivator for our entire team.” Trending on Pulse 2.0
ALICE Frequently Asked Questions (FAQ)
When was ALICE founded?
ALICE was founded in 2013.
Where is ALICE's headquarters?
ALICE's headquarters is located at 1040 Noel Drive, Menlo Park.
What is ALICE's latest funding round?
ALICE's latest funding round is Loan.
How much did ALICE raise?
ALICE raised a total of $68.35M.
Who are the investors of ALICE?
Investors of ALICE include Bridge Bank, Swire Properties, Merus Capital, Future Ventures, Rising Tide and 11 more.
Who are ALICE's competitors?
Competitors of ALICE include SmartPM Technologies and 8 more.
What products does ALICE offer?
ALICE's products include ALICE.
Who are ALICE's customers?
Customers of ALICE include HDCC, Implenia and Capital Concrete.
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