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Al Foah

Founded Year



Merger | Merged

About Al Foah

Al Foah is a date receiving and processing business based in the United Arab Emirates. The company specializes in whole UAE-grown dates, value-added dates, and date-based products.On January 13th, 2021, Al Foah merged with Agthia Group.

Headquarters Location

Al Ain,

United Arab Emirates

00971 3 701 8888

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Latest Al Foah News

Agthia Group Launches eZad, the World’s First Virtual Platform for Trading in Dates

Sep 21, 2022

Author of the article: Article content It aims to put international wholesale date buyers in contact with sellers in the UAE, Saudi Arabia, and Jordan, allowing their dates to reach regional and international markets. “We are proud to launch eZad, a unique and innovative platform that brings together date buyers and sellers from around the world. It is the easiest and most efficient way to trade dates electronically” – Mubarak Huthaili Al Mansoori Advertisement 2 Article content Try refreshing your browser, or Agthia Group Launches eZad, the World's First Virtual Platform for Trading in Dates Back to video ABU DHABI, Arab Emirates, Sept. 21, 2022 (GLOBE NEWSWIRE) — Agthia Group PJSC, one of the Middle East’s leading food and beverage companies, has launched its first-of-a-kind e-commerce marketplace eZad, . The B2B platform is the result of cooperation between Agthia subsidiary Al Foah and the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), making it transparent, trusted, and credible. Financial Post Top Stories Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc. Email Address Sign Up By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300 Thanks for signing up! A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Financial Post Top Stories will soon be in your inbox. We encountered an issue signing you up. Please try again Article content The online auction platform was created to connect wholesale date buyers around the world with sellers in the UAE, KSA, and Jordan, guaranteeing that products from the region reach an international market. It is a comprehensive marketplace that includes full services and allows selling, purchasing and processing with the highest and fairest profit. Advertisement 3 Article content During eZad’s soft launch, it attracted 1,200 buyers and sold 120 tons of dates. Since the announcement of the cooperation with ADAFSA, eZad has seen a dramatic increase in interest, with the number of registered sellers rising to 2,400. One benefit of using the platform is that it provides an internationally accredited certificate for the quality of dates, according to scientific standards, without the need for inspection and travel, and with additional after-sale services. Mubarak Ali Al Qusaili Al Mansoori, Executive Director of the Agricultural Affairs Sector at ADAFSA, said: “We are happy with the launch of the eZad platform,” which he described as an innovative e-marketing channel that gives farmers and date producers an opportunity to buy and sell dates wholesale. He explained that opening unconventional marketing channels would enhance the competitiveness of UAE dates locally and globally, with the aim of transforming date farming to a strategic economic activity that promotes sustainable agricultural development. Advertisement 4 Article content He pointed out that the authority attaches special importance to palm trees and date production given their historical value and their position as a key driver of the nation’s food security system. Mubarak Huthaili Al Mansoori, Chief Corporate Services Officer of Agthia Group, said: “We are proud to launch eZad, a unique and innovative platform that brings together date buyers and sellers from around the world. It is the easiest and most efficient way to trade in dates electronically, allowing date sellers to reach a global market and giving buyers around the world the chance to purchase the best dates on the market.” He said there will be the addition of physical auctions on the ground in four locations at Al Foah receiving centers this season, allowing farmers to offer their dates for sale locally and internationally. Advertisement 5 Article content Al Mansoori said that it is possible to register online by filling out an electronic form and uploading the required documents. He added that dates on eZad are sold through six-hour online auctions, between 12 pm and 6 pm UAE time. Buyers must fund their wallets ahead of auctions. Sellers will be able to list a minimum price. The highest bidder will win the auction, with 20% of the value of their bid debited at the time. The buyer will have five days to pay the remaining amount. The platform’s checkout process allows buyers to select additional services and a preferred shipping option. eZad offers comprehensive services including fumigation, washing, storage, packaging, and delivery at an additional cost. For inquiries, please contact: +971 600587232. Advertisement 6

Al Foah Frequently Asked Questions (FAQ)

  • When was Al Foah founded?

    Al Foah was founded in 2005.

  • Where is Al Foah's headquarters?

    Al Foah's headquarters is located at Al Ain.

  • What is Al Foah's latest funding round?

    Al Foah's latest funding round is Merger.

  • Who are the investors of Al Foah?

    Investors of Al Foah include Agthia Group.

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