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Akulaku company logo


Founded Year



Debt | Alive

Total Raised




Last Raised

$10M | 8 mos ago

About Akulaku

Akulaku is an e-commerce platform that allows users to shop by using installments and without needing to own a credit card. It offers services for Malaysia, Indonesia, and the Philippines.

Headquarters Location

Sahid Sudirman Center, 18th Floor, JL. Jend Sudirman No. 86, Karet Tengsin, Tanah Abang

Jakarta, 10220,



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Research containing Akulaku

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Akulaku in 3 CB Insights research briefs, most recently on Feb 18, 2022.

Expert Collections containing Akulaku

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Akulaku is included in 5 Expert Collections, including E-Commerce.



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Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.



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Latest Akulaku News

Outlook on the BNPL Market in Indonesia to 2028 - Featuring Kredivo, Atome, Akulaku and Splitit Among Others

Oct 11, 2022

According to the publisher, BNPL payments in the country are expected to grow by 68.4% on an annual basis to reach US$4,674.1 million in 2022. Medium to long term growth story of BNPL industry in Indonesia remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 32.5% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$2,776.0 million in 2021 to reach US$25,338.3 million by 2028. In Indonesia, buy now pay later (BNPL) has helped to plug a significant lending gap. As of 2021, the credit card penetration rate is still relatively low at 6%, with approximately 65% of the 275 million strong population remaining unbanked. Over the last few years, as Indonesians have moved increasingly online, digital payment methods such as BNPL have gained strong traction among consumers. The surge in BNPL usage is also assisted by the rising internet penetration rate, which stands at 68% in 2021. This is the highest across the Southeast Asian region and is expected to reach 79% by 2025. While the Indonesian government is expanding access to financial services, the majority of the consumers suffer from poor financial literacy. While poor financial literacy remains a problem, debt in the country remains under control, according to Financial Services Authority. Over the next three to four years, the publisher expects the demand for BNPL services to remain strong among Indonesians. This means more growth potential for existing players while offering opportunities for new entrants in the segment from the short to medium-term perspective. Firms are targeting the B2B sector to gain market share in the flourishing Indonesian BNPL industry During the global pandemic outbreak, BNPL startups gained increasing traction among consumers, as the payment method gave them higher purchasing power and the convenience of splitting the purchase into several interest-free installments. With the B2C space becoming increasingly competitive, firms are now targeting the B2B sector to gain market share in the flourishing Indonesian BNPL sector and raise funding rounds to accelerate growth. BNPL providers are strengthening their in-store network to capitalize on the projected growth in the credit market As countries in the Southeast Asian markets continues to recover from post-Covid-19 lockdowns, the credit market is projected to grow at an exponential rate. To capitalize on this projected growth, BNPL providers are strengthening their in-store network in Indonesia. BNPL firms are launching open-loop payments products to drive adoption and transaction volume in Indonesia Globally, BNPL firms are entering into strategic partnerships with merchants to allow consumers to shop from their network of merchant partners. However, to further drive the adoption of their BNPL product and boost transaction volume, Indonesian BNPL firms are launching an open-loop payments product. Companies Mentioned Scope This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Indonesia. Below is a summary of key market segments: Indonesia BNPL Market Size and Spending Pattern Gross Merchandise Value Trend Analysis Average Value Per Transaction Trend Analysis Transaction Volume Trend Analysis Buy Now Pay Later Revenues, 2019 - 2028 Buy Now Pay Later Share by Revenue Segments Buy Now Pay Later Merchant Commission, 2019 - 2028 Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028 Buy Now Pay Later Pay Now & Other Income, 2019 - 2028 Buy Now Pay Later Accounts, 2019 - 2028 Buy Now Pay Later Bad Debt, 2019 - 2028 Indonesia Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast Online Channel Buy Now Pay Later Sales Uplift by Product Category Buy Now Pay Later Spend Share by Age Group Buy Now Pay Later Gross Merchandise Share by Income Buy Now Pay Later Gross Merchandise Value Share by Gender Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis Reasons to buy In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors. Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry. Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level. Market Share by Key Players For more information about this report visit Tags Contact Data CONTACT: ResearchAndMarkets.comLaura Wood,Senior Press Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./ CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900

Akulaku Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Akulaku Rank

Akulaku Frequently Asked Questions (FAQ)

  • When was Akulaku founded?

    Akulaku was founded in 2014.

  • Where is Akulaku's headquarters?

    Akulaku's headquarters is located at Sahid Sudirman Center, 18th Floor, JL. Jend Sudirman No. 86, Karet Tengsin, Tanah Abang, Jakarta.

  • What is Akulaku's latest funding round?

    Akulaku's latest funding round is Debt.

  • How much did Akulaku raise?

    Akulaku raised a total of $465M.

  • Who are the investors of Akulaku?

    Investors of Akulaku include Lend East, Siam Commercial Bank, Silverhorn Investment Advisors, Ant Group, Qiming Venture Partners and 13 more.

  • Who are Akulaku's competitors?

    Competitors of Akulaku include FinAccel and 4 more.

Compare Akulaku to Competitors

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Atome offers a "buy now, pay later" platform that allows consumers to split bills into three equal, zero-interest payments. The company provides its services to consumers, primarily in Asia. The company was founded in 2017 and is based in Singapore.

Pace Enterprise

Pace Enterprise is a Singapore-based online payment platform, mainly engaged in online installment payment services.Pace's BNPL service allows shoppers to split their purchases into three interest-free payments over 60 days.

Pine Labs

Pine Labs offers cloud-based point-of-sale (PoS) payments solutions, allowing merchants to accept credit or debit card payments, as well as methods such as e-wallets, QR code payment solutions, and unified payments interface (UPI)-based solutions.


Tala is a financial technology company that develops a lending app that instantly underwrites and delivers credit to customers who have little or no formal borrowing history. The company is based in Santa Monica, California.

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Home Credit - Home Credit Philippines

Home Credit - Home Credit Philippines is a unit of Home Credit. It offers banking services including cash loans, consumer and money lending, deposit services, foreign exchange and other non-banking financial services. The company was founded in 2013 and is based in Quezon City, Philippines. In November 2022, Home Credit - Home Credit Philippines was acquired by Bank of Ayudhya. The terms of the transaction were not disclosed.

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