Apr 3, 2023

- Advertisement - While cannabis legalization is not yet the law of the land, some US cannabis companies are already partnering with national brands. Kiva Confections, a maker of cannabis edibles in six states, is partnering with burger chain Fatburger to sell a limited-edition Kiva x Fatburger THC-infused ketchup this month. Sackville & Co. Partnering with Playboy to make smoking accessories. Green Thumb is partnering with Circle K. Kiva Ketchup with THC Kiva The aim is to get cannabis in the conversation, said Kristy Palmer, co-founder of Kiva, and a fun, attention-grabbing product like cannabis ketchup fits the bill. The small traditional-looking spice packet will contain 10mg of THC – a single dose of cannabis, and will cost $5. - Advertisement - Kiva food items (infused chocolates, gummies, etc.) are available in California, Arizona, Nevada, Illinois, Hawaii, and Michigan, but the ketchup will only be available in two Los Angeles retail chains, Artist Tree and Sweet Flower. Current law prohibits cannabis from crossing state borders in any form, so expanding the promotion geographically required the company to produce and package the ketchup separately in each state. Kiva joins hands with Fatburger - Advertisement - Kiva There are numerous regulations associated with cannabis-derived products, so creating a non-cannabis product is an easy way to build brand awareness. Last year, Kiva collaborated with skateboard brand HUF to create socks, T-shirts and wall clocks featuring “Lost Farm Cannabis” to stock at Zumiez, a national retailer whose customers include young men and women interested in streetwear and skateboarding. Are included. The products included images such as a cartoon cannabis leaf holding a map upside down. “We want to reach a new consumer group with something fun and engaging,” Palmer said. Kiva X HUF watch for Zoomies retail chain Kiva and HUF Kiva and HUF also collaborated on cannabis-infused edibles that were not sold at Zoomies. Seventy-year-old Playboy brand is teaming up with cannabis accessories brand Sackville & Co. to create a “Platinum Smoking Collection” to celebrate its platinum anniversary. The two-piece collection featuring the Playboy logo includes a crystal ball pipe ($112) and a silver charm case ($200) inspired by retro cigarette cases. Playboy launched a cannabis advocacy initiative in 2020 and has previously dabbled in CBD products. Some of the collaborations involve real estate. Green Thumb Industries Inc. RISE, a cannabis consumer packaged goods company and owner of dispensaries, last year announced it would partner with Circle K stores in Florida to open ten of its medical cannabis dispensaries adjacent to Circle K locations. The dispensary will sell pre-rolls, vapes and edibles made from cannabis grown from Green Thumb’s 28-acre cultivation facility in Ocala.