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Founded Year



Seed VC - II | Alive

Total Raised


Last Raised

$3.3M | 2 yrs ago

About Latitude

Latitude develops immersive virtual experiences with machine learning technology.

Headquarters Location

1135 Cherry Lane

Provo, Utah, 84604,

United States

ESPs containing Latitude

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

This market includes companies using AI to automate the creation of interactive gaming content. The primary use-case is the real-time generation of scenario and character interactions, such as text or voice, based on a player’s in-game actions.

Latitude named as Outperformer among 6 other companies, including rct studio,, and ArenaX Labs.

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Latitude's Products & Differentiators

    Research containing Latitude

    Get data-driven expert analysis from the CB Insights Intelligence Unit.

    CB Insights Intelligence Analysts have mentioned Latitude in 2 CB Insights research briefs, most recently on Nov 17, 2022.

    Expert Collections containing Latitude

    Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

    Latitude is included in 4 Expert Collections, including Gaming.



    5,152 items

    Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.


    Artificial Intelligence

    9,699 items

    This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


    Digital Content & Synthetic Media

    481 items

    The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.


    Digital Health

    8,838 items

    Startups recreating how healthcare is delivered

    Latitude Patents

    Latitude has filed 1 patent.

    The 3 most popular patent topics include:

    • Cement
    • Concrete
    • Fungicides
    patents chart

    Application Date

    Grant Date


    Related Topics




    Fungicides, Cement, Potassium compounds, Concrete, Sodium compounds


    Application Date


    Grant Date



    Related Topics

    Fungicides, Cement, Potassium compounds, Concrete, Sodium compounds



    Latest Latitude News

    Future Retail Says It Communicated With Reliance on Arbitration Order for ‘Legitimate Purpose’

    Nov 12, 2020

    NewsAroundUs Published India’s Future Retail communicated with Reliance on an arbitration order related to its dispute with Amazon for a “legitimate purpose”, the company said on Wednesday. The comments come after Reuters earlier in the day reported Amazon had asked the Securities and Exchange Board of India (SEBI) to investigate Future for insider trading, alleging the Indian firm disclosed to Reliance price sensitive details of an injunction granted by a Singapore arbitrator to block its $3.4 billion (roughly Rs. 25,300 crores) deal with Reliance. “Proprietary and legality demands that in such an event, the counterparty is informed about the development … SEBI Regulations too are quite clear on this,” the company said in a statement. Amazon needs a “tutorial on the law on insider trading,” the company added. The US e-commerce giant has been urging SEBI to review Reliance’s August deal to buy retail, logistics and other assets from Future Group for $3.4 billion (roughly Rs. 25,300 crores) including debt. Amazon argues it had a 2019 agreement with Future which prevented the Indian group’s retail assets from being sold to certain parties including Reliance, which is led by Asia’s richest man, Mukesh Ambani. © Thomson Reuters 2020 Which is the best TV under Rs. 25,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts , Google Podcasts , or RSS , download the episode , or just hit the play button below. When I send an email, it’s special. A crafted, beautiful thing that — who am I kidding, it’s mostly automatic. So why not automate it? OthersideAI is taking this idea ( with a $2.6M seed round ) beyond the auto-responders and smart replies, using OpenAI’s GPT-3 language generation engine to turn bullet points into full, personalized messages. GPT-3, or Generative Pre-trained Transformer 3, is of course the latest version of the AI model that writes such convincing copy that everyone under the sun has let it write their column about it, and then attempted to surprise readers by revealing the fact at the end. (There are usually a few tells, though.) Access is carefully limited, though, and the team at OthersideAI has a cozy but uncharacterized relationship with OpenAI . It began when the team was working on their previous project, and found they had more emails than they could handle. At the time, GPT-3’s predecessor GPT-2 was in vogue. “We built a cold email thing with it, but then we thought — that might be the business we should be pursuing,” said CEO Matt Shumer. “So we decided to go all in.” He and his colleagues Jason Kuperberg and Miles Feldstein built a demo that got a bit of attention when they posted it to Twitter, and soon obtained access to the new version of the GPT engine. OpenAI arguably already did the hard part by building this astonishing language engine, but it’s not as simple as letting it run wild in someone’s inbox. Unrestrained, GPT-3 will chase its own tail down a rabbit hole, producing truly strange stuff, as any player of AI Dungeon can attest. “GPT-3 makes an amazing demo, but putting it in a product is another story,” said Shumer. “Our job is in a sense to tame its creativity.” The resulting product turns a summary or bullet points into a complete email, and looks like this in action: Image Credits: OthersideAI If you don’t like the result, or there’s an error, or you just like torturing AIs, you can hit the button and it’ll generate it again, differently. Tweak it a bit first and the system will understand that in the future you’d prefer the new way. The GPT systems are trained on millions of words and phrases, and then generate text inspired by that corpus after being given an input to work from. In this case the system takes as input not just your bullet points, but other information from the email chain and the user’s past preferences. That way it picks up not just context: it may say “It was great to sit down for coffee with you” if coffee is referenced even if you only wrote “good to meet” in the bullet. And it also learns your style, preferring certain words or phrases or learning that you like to sign off a certain way. It can make good guesses at technical and financial details, such as in making a job offer: Of course, for something so important, you may wonder: why bother letting an AI do it at all? It’s sort of like how a car can go 120 MPH, but you never drive it faster than 80 (okay… 90). You want to know the thing isn’t going to fall apart as soon as it leaves its most obvious use case. For Otherside’s AI model, this means being robust enough to handle “serious” emails even if it’s most likely to spend its time replacing rote messages. Kuperberg said the company, which has almost 10,000 people waiting to get into its test version, has seen interest from engineers and developers as well as sales and support people. One instantly sees the application in a support or sales scenario where a handful of scripted questions or replies can be re-generated to be different every time, or slightly adjusted for the person or situation. That avoids the feeling of receiving a “form email” even though it amounts to the same thing. I mentioned the possibility of helping people who have trouble typing — someone who must write emails letter by letter using gaze detection might find this extremely compelling. Shumer said this hadn’t been on their radars to begin with but that the in the last few weeks they’ve seen interest from this direction Shumer was careful to assure that security comes first and this isn’t a data-sucking operation — obviously no one would want to use a tool that reads your email and uses that info for nefarious purposes, with the notable exception of Gmail. They feel secure in their approach, noting that Google seems more interested in selecting the right reply for the context, and text generation tools aren’t robust enough to handle the inputs Otherside’s GPT-3-based system handles with ease. ” “If you want to make an email in the tone of the user, it can’t guess about the details. It needs a human. This isn’t a generated response, it’s taking direction,” Shumer said. The $2.6 million seed round was led by Madrona Venture Group, with Active Capital, Hustle Fund, Chapter One and more participating. It’s all going towards building the team so the company can build a full-scale product. Ultimately, they envision this as a small-scale test for a larger system of interlocking AIs that can safely and securely connect with one another, answering questions and providing information in a human-like way but with only the minimum human involvement. Obviously that’s somewhat of a long-term goal, but given all the talk for a decade or so about replacing email has come to nothing, perhaps it’s time to embrace it but let someone (or something) else take on a bit of the load. The feature makes messages disappear after they’re seen and the chat is closed. The idea, according to Facebook, is to “be in the moment, and share with close friends and family without worrying about your chats sticking around.” In a press release, Facebook says the feature is best suited for memes, GIFs, stickers, or reactions that are cool when you send them, but you may not want them to stick in your chat history. To turn the feature on, swipe up on your phone in an existing chat thread, and you’ll be in vanish mode. If you swipe up again, you’ll return to regular chat. To familiarize users with the feature, Facebook added an explainer screen that appears when you first swipe up. The feature is opt-in, meaning both parties in the chat will have to approve it for it to become active. And there are several privacy features built in; for example, if someone takes a screenshot of your chat while you’re in vanish mode, you’ll be notified. In September, the company rolled out the option to connect Instagram direct messages with Messenger. And last week, disappearing messages were added to WhatsApp — with the important distinction that such messages only disappear after seven days. Vanish mode is slowly rolling out to Messenger and Instagram. For now, it’s available on Messenger in the U.S. and “a handful of other countries,” and it’s soon coming to the EU. On Instagram, it’s already available in several countries, but will be coming to the U.S. “in the coming weeks.”  Google Photos is ending its very enticing free unlimited storage benefit and will start charging for the storage space your photos and videos take over the 15GB quota. The new change will come into effect on June 1, 2021. It is aimed to help Google convince more people to get a paid Google One subscription that brings cloud storage for Google Photos, along with Google Drive and Gmail, of up to 30TB space. Google is additionally bringing a policy to delete data from inactive accounts that have not been signed in for at least two years. As a result of the latest update , any new photos and videos you upload on Google Photos starting June 1 will count toward the free 15GB storage limit as part of your Google Account. Google has, however, clearly mentioned in its blog post that any photos or videos you’ve uploaded in ‘high quality’ — and not the ‘original quality’ — before June 1 will not count against the 15GB cap. Thus, the change will be effective for the uploads taking place after June 1. Google has also given an advantage to Pixel phone users as they will be exempted from the latest change and will continue to be able to upload their photos and videos in ‘high quality’ from their devices even after June 1. But unlike before, they will also not be able to access unlimited storage for their content in its original file size. Other users, who don’t own a Pixel phone, have had a 15GB cap for uploading ‘original quality’ photos and videos that did not apply to Pixel phones up until now. This means Pixel users will also have to compromise for storage space to some extent. Launched in 2015, Google Photos gained huge popularity among smartphone users, thanks to the free storage benefit it offered. Google highlights in its blog post that over four trillion photos are stored on Google Photos, with 28 billion new photos and videos uploaded every week. The extensive adoption of the service also provided Google a native way to enhance its machine learning algorithms. However, it has now decided to put the free storage benefit to an end. Google says that the new update won’t bring any major change for most Google Photos users as over 80 percent of its userbase “should still be able to store roughly three more years’ worth of memories” using the free 15GB storage allocation. Some alerts and warnings will also be provided through the Google Photos app once a user reaches near the limit. A “personalised estimate” for how long your storage may last is already available through the Google Photos settings. Similarly, a tool will be available in the Google Photos app starting June that will let you manage your backed-up photos and videos. It will also surface shots that you might want to delete, including some dark or blurry photos and screenshots. Google Photos is getting tools to let you free up some space   In addition to Google Photos, Google is also including Google Docs, Sheets, Slides, Drawings, Forms, and Jamboard files to the 15GB storage cap. The company has also announced a policy to delete content of accounts inactive for more than two years starting June 1. “We will notify you multiple times before we attempt to remove any content so you have ample opportunities to take action,” the company said in an announcement. In 2020, will WhatsApp get the killer feature that every Indian is waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS , download the episode , or just hit the play button below.

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    Latitude Frequently Asked Questions (FAQ)

    • When was Latitude founded?

      Latitude was founded in 2019.

    • Where is Latitude's headquarters?

      Latitude's headquarters is located at 1135 Cherry Lane, Provo.

    • What is Latitude's latest funding round?

      Latitude's latest funding round is Seed VC - II.

    • How much did Latitude raise?

      Latitude raised a total of $4.05M.

    • Who are the investors of Latitude?

      Investors of Latitude include NFX, Album VC and Griffin Gaming Partners.

    • Who are Latitude's competitors?

      Competitors of Latitude include Roblox and 1 more.

    • What products does Latitude offer?

      Latitude's products include , undefined and 3 more.

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