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AHAlife company logo
Corporation
INTERNET | eCommerce / Multi-Product
ahalife.com

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Stage

Series C - III | Alive

Total Raised

$23.75M

Last Raised

$1M | 8 yrs ago

About AHAlife

AHAlife, a curated marketplace for creative inspiring objects, empowers designers, artisans, and innovators to thrive online and connect with people around the world.

AHAlife Headquarter Location

45 Bond Street 5th Floor

New York, New York, 10012,

United States

347-878-1986

Latest AHAlife News

AHAlife Restructure Update and Appendix 4C Announcement

Apr 27, 2017

NEW YORK, NY and SYDNEY, AUSTRALIA--(Marketwired - April 27, 2017) - AHAlife Holdings Limited ( ASX : AHL), ("AHA" or "the Company") the online marketplace known for its leadership in the design and lifestyle e-commerce space through curation, today announces its third quarter trading update to accompany the latest Appendix 4C Quarterly Report. On February 27th the Company announced a management restructure which saw the CEO and President mutually agree to step down from the board and the Company. In their place, Sebastian Kaufmann took over as CEO in conjunction with the present CFO & COO, Stuart Halls, both supported by the board. The Company is pleased to announce that since this restructure it has accomplished a number of significant achievements within the business as it continues to execute on the new strategy outlined in February's announcement. Most notably, the business has undergone a thorough merchandising review consisting of a deep analysis of category performance across a product base of more than 25,000 items. This process has led to the prioritisation -- and rationalisation -- in some instances, of merchandise at a product and category level in order to align its product offering more closely with that of the core AHAlife customer. Management are now able to provide a more targeted approach to its marketing efforts and in turn produce stronger conversion and retention. In addition, the Company has commenced a major overhaul of its website, including front-end design and back-end functionality. Of the accomplishments to date, front-end improvements include a full redesign of the homepage, both for ahalife.com and its brother site, kaufmann-mercantile.com. Since the homepage relaunch, engagement levels have increased with Bounce rate (the percentage of users which leave the site without continuing past the homepage) improving 10% and Time on Site 22% higher. Enhancements to the Category pages have delivered even stronger results with a 30% improvement in customer conversion rate. Along with improving the merchandising of the site, the Company has also invested significant engineering time to improve the back-end functionality of the site, focussing on the customer's discovery process. A number of features now allow the customer to either be presented sooner with the items they are seeking, or to discover them more quickly through enhanced search capability, additional product filtering, and through the use of personalised machine-learning suggestions. These personalised product suggestions provide the consumer with a more individual experience and have begun to appear throughout a number of different channels including email newsletters and retargeting, all of which management believe will lead to an increase in the conversion and retention rate. Cash Flow Today the Company releases its third quarter Appendix 4C cash flow statement for the nine months to March 31st 2017. The restructure and management changes allow the Company to operate with a more efficient and leaner organisational structure with reduced operating expenditure. Further reductions in discretionary spending are underway and are expected to result in a net operating cash outflow of approximately USD$0.1M per month.

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Expert Collections containing AHAlife

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AHAlife is included in 1 Expert Collection, including E-Commerce.

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