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Founded Year



Series B - II | Alive

Total Raised


Last Raised

$6.7M | 1 yr ago

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About Agriwebb

Agriwebb is a company that focuses on the development of livestock management software, operating within the agricultural technology sector. The company's main product is a software solution that aids in the management of cattle and sheep, providing features for efficiency, profitability, and sustainability. This software is primarily used by livestock farmers and ranchers. It was founded in 2013 and is based in Sydney, New South Wales.

Headquarters Location

2/85 Commonwealth Street Level 2

Sydney, New South Wales, 2010,


+61 2 8417 3054



Expert Collections containing Agriwebb

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Agriwebb is included in 1 Expert Collection, including Agriculture Technology (Agtech).


Agriculture Technology (Agtech)

2,019 items

Companies in the agtech space, such as equipment manufacturers, surveying drones, geospatial intelligence firms, and farm management platforms

Latest Agriwebb News

Why We Invested: Agriwebb

Jun 5, 2023

TRANSCRIPT In the last four or five years in in particular, there’s been a lot of talk about what the future protein is going to look like. And with that, there’s been a lot of focus around some of the downfalls and downsides of animal agriculture, including its environmental impact. That can be in terms of of land use, water use, environmental contamination, the use of antibiotics, a variety of other factors’ contributions to to methane emissions, strictly in the case of livestock production. And sort of this focus into the shift to alternative proteins. Like, plant based proteins, proteins produced via fermentation or via enzymatic production, and then also this emerging category of cultivated meat. What’s important to remember is that animal agriculture is an absolutely enormous global industry, about a trillion dollar industry in and of itself focused on the production of of beef products, poultry products, pork products, aquaculture products, animal agriculture, plays a significant role and has played a significant role in human health and human life and the human food system for thousands of years. And in recent years, its contribution to to certain negative externalities, including environmental impacts, as well as the ethical treatment of animals has come under significant focus. And that’s led to a lot of investment and a lot of focus into certain alternative categories like alternative proteins, including plant based proteins, fermented, or bio-based proteins and finally cultivated meats, which is an emerging category as well. Now, we at iSelect believe that these four pillars of protein production will continue to be important in the next ten years, the next thirty years, the next hundred years. And we don’t claim to to be able to predict what’s exactly going to happen. What we do know is that today, and for the foreseeable future, animal agriculture is going to continue to be a significant contributor to the global food system, both from a caloric perspective, but particularly from a protein perspective. And so we look at innovations across these areas, how can we make the food system better? We look at technologies in addition to these alternatives. Looking at how can we make animal agriculture more productive, sustainable and more ethical. And we’ve looked at tools that are able to help implement that and ultimately, bring data to the table that’s not currently available and allow that to both feed into producer level decisions, all the way down to consumer level decisions. That’s largely why we made the decision to invest in Agriwebb. Agriwebb is a tool that expands across the entire livestock supply chain and is principally focused on grass fed and grass finished pastured beef products and beef production. Agriwebb, in its first instance, allows for producers to use data to drive more profitable and more productive operation. But in doing so, it also creates essentially a digital record of all the information and all the decisions that are made in a livestock production operation. In doing so, it becomes extremely valuable particularly as the values of consumers shift towards more sustainably grown and more ethically grown animal products. Having a digital verification tool that allows for not only more efficient production of animal protein, which leads to reduced costs, but also verification that certain steps were taken. In order for that beef product to meet the needs of the consumer today, that perhaps didn’t exist fifty years ago, is extremely powerful. And we think there’s a huge amount of opportunity for them to use their growing global network in this growing digital verification set to drive livestock production to meet the needs of the future, where animal protein production will continue to be a part of the food system but do so more sustainably and more ethically. Related Posts Securities offered through North Capital Private Securities ("NCPS"), Member FINRA / SIPC , located at 623 East Ft. Union Blvd, Suite 101, Salt Lake City, UT 84047. NCPS does not make investment recommendations and no communication, through this website or in any other medium should be construed as a recommendation for any security offered on or off this investment platform. Please review North Capital’s Form  CRS  and its background on  FINRA’s BrokerCheck . Investments in private offerings are speculative, illiquid and involve a high degree of risk and those investors who cannot afford to lose their entire investment and who cannot hold an investment for an indeterminate period should not invest in such offerings. Past performance is not indicative of future results. All information provided herein should not be relied upon to make an investment decision and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Prospective investors are recommended to consult with a financial adviser, attorney, accountant, and any other professional that can help you understand and assess the risks associated with an investment opportunity. Investments in startups are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest. × Consideration With 2021 well underway and with public markets still strong, we think it is an important time to highlight some of the key private market, venture investment themes that iSelect fund has identified for the year. We believe technologies transforming the Agriculture, Food and Wellness markets will flourish, with a focus on four areas: technologies that enable better food choices to drive better health outcomes, technologies that drive better, more profitable farm operations, technologies that drive the Consumerization of Healthcare, and biome-based treatment technologies. At iSelect, we invest for impact AND performance. We offer qualified investors access to emerging growth companies through our national venture capital strategy. Our unique structure allows our investors to continue to invest in these companies as they develop. × Timing Why is now the right time for venture? The answer is that now is not explicitly the right time. Venture is something we need in our economy at all times. Now is not better than any other particular time. The question is, why ever stop? When we look at the challenges we’re facing in food and healthcare the reality is there is someone, somewhere who has an insight about how to build a product that will solve those problems. And if they put the right resources to it, they will succeed. As long as we need new technology to make life better or make our lives more enjoyable, we need venture capital to help fuel those entrepreneurs. × What is iSelect as a product? iSelect is a very unique product, but when you break it into its parts it’s fairly easy to understand. On the front end we’re a traditional venture capital fund. We have a diligence process. We have an investment process. We have categories of industries where we have focus and real expertise, and we invest in companies in those areas that meet requirements for the fund. On the back end we’re unique in that we don’t raise a large amount of capital at one time and deploy it over the life of our fund. Each deal that we bring onto the fund, our investors have to prove and determine to invest in that deal. We have to constantly prove our diligence standards. It’s accessible, transparent and easy for investors to come in and see our comprehensive process. × What is the ideal iSelect company? We are looking for founders that are passionate and we want the problem they’re trying to solve to be big, real, and painful. We want the solution to be revolutionary and we want our capital to be able to help them solve that problem. We want to know that they have customers involved and that the solution they’ve come up with actually meets those customers’ and market needs. And we want the team to be capital efficient with the money they’re spending. × What does the ideal iSelect company look like? We’re looking for a company that has an opportunity to have a 10x return to our investment or greater in a period of three to seven years. What excites us at iSelect are companies that are solving big problems. We want companies that are going to be the Monsantos of the future. Not just in the size and the scope, but the impact they have on people’s lives. We want to create positive impacts on people’s lives, so we invest in areas like agricultural production and areas like producing healthy foods for our kids. They are problems that impact real people’s lives on a daily basis. That’s what we’re trying to do at iSelect. We’re trying to solve the big problems out there. Find ways to bring capital to the entrepreneurs who are the real heroes out there getting up every morning, beating away at these things that are problems that you and me and everyone else faces in their everyday lives. × What is iSelect? iSelect is a venture capital firm. What that means is we look at hundreds and hundreds of different companies and we apply tough diligence standards to each of them, looking at whether the team has a good plan for growing the business, whether the team is qualified and credible, and more. We do that to resolve the few who provide the best opportunities for investors. And then iSelect takes that smaller set of investments and goes to investors who are interested in venture capital and provides a way for them to invest in these companies, either individually or all at once. We co-invest alongside other venture capitalists. We source transactions through to an exit where the company would become public or get bought. And we manage that whole investment process on behalf of our investors.

Agriwebb Frequently Asked Questions (FAQ)

  • When was Agriwebb founded?

    Agriwebb was founded in 2013.

  • Where is Agriwebb's headquarters?

    Agriwebb's headquarters is located at 2/85 Commonwealth Street, Sydney.

  • What is Agriwebb's latest funding round?

    Agriwebb's latest funding round is Series B - II.

  • How much did Agriwebb raise?

    Agriwebb raised a total of $43.7M.

  • Who are the investors of Agriwebb?

    Investors of Agriwebb include Grosvenor Food & AgTech, TELUS Ventures, Clean Energy Finance Corporation, iSelect Fund, Germin8 Ventures and 8 more.

  • Who are Agriwebb's competitors?

    Competitors of Agriwebb include Breedr and 6 more.


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AgMesh develops IoT (Internet of Things) assisted farm management and productivity solutions across grazing and mixed farms. The company uses proprietary sensing technology to measure individual animal presence at key activity areas, and then sends that data to the farmer to help inform decision making.

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Cattler develops mobile and desktop software platforms. The company enables cattle farmers to run their operations in one place. It connects with various devices and enables users to run their daily tasks from beginning to end. It was founded in 2019 and is based in Saratoga, California.


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