Jun 15, 2021

Amid the COVID-19 crisis, the global market for Customer Data Platform estimated at US$1.7 Billion in the year 2020, is projected to reach a revised size of US$10.5 Billion by 2027, growing at a CAGR of 29.2% over the analysis period 2020-2027. Personalized Recommendations, one of the segments analyzed in the report, is projected to record a 27.8% CAGR and reach US$3 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Predictive Analytics segment is readjusted to a revised 28.5% CAGR for the next 7-year period. The U.S. Market is Estimated at $469.8 Million, While China is Forecast to Grow at 36.4% CAGR The Customer Data Platform market in the U.S. is estimated at US$469.8 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.7 Billion by the year 2027 trailing a CAGR of 36% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 23.2% and 26.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 25.1% CAGR. Marketing Data Segmentation Segment to Record 31.8% CAGR In the global Marketing Data Segmentation segment, USA, Canada, Japan, China and Europe will drive the 30.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$239.8 Million in the year 2020 will reach a projected size of US$1.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$1.7 Billion by the year 2027, while Latin America will expand at a 33.2% CAGR through the analysis period. Select Competitors (Total 35 Featured): Adobe