Ageology

Mar 10, 2012

Share / Mar 9, 2012 at 3:49 PM After years of working too much, smoking, drinking, not sleeping enough and not exercising left him overweight, Chicago-area doctor Paul Savage knew he needed a change. After some lifestyle adjustments and the discovery that he had an untreated hormone imbalance, Savage’s life changed dramatically . Now, he’s so passionate about helping others feel good throughout the aging process that he’s teaming up with a group of physicians to help the people of Chicago get educated. Ageology LLC , described by executive Vice President Paul Schweet as a “social media magazine,” aims to reverse the rise of chronic disease by educating adults on age-related health topics and connecting them with doctors in their area who focus on delivering holistic preventive care. The Chicago news and physician network website launched just last month and comprises curated scientific research and medical news about nutrition, hormones, cancer, stress and fitness for men and women, plus a searchable database of physicians in the area who have met a certain profile and have signed on to become members of the Ageology network. Advertisement Schweet said that Ageology will launch more region-specific websites starting at the end of this year in cities like Dallas, Denver and Phoenix. That focus on locality is what makes Ageology different from competing news and physician networks for aging like BodyLogicMD and Worldhealth.net , Schweet said. “We think each part of the country has some different issues and we want to focus on those issues.” It’s no secret that the age management industry is booming — pun intended. Pretty much every segment of the market from antiaging cosmetics to home healthcare has been growing and is expected to continue growing over the next few years. But that means competition for Ageology, which doesn’t place ads on its site but rather makes its money from a monthly fee that doctors pay to use the company’s software, according to Schweet. In addition to launching more sites, the company also has plans to host events and professional lectures to educate the public and healthcare providers about preventive methods for chronic disease. It’s currently looking for $5 million from investors to continue growing. Topics