Agawi company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

agawi.io

Founded Year

2010

Stage

Acquired | Acquired

About Agawi

Aqawi, formerly known as iSwifter, has developed technology for virtualizing games and other apps so they can run on any platform. The company's AppGlimpse functions as an ad unit for mobile games that enables advertisers to run ads that offer a virtualized version of the mobile game.

Agawi Headquarter Location

California,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Agawi

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Agawi is included in 1 Expert Collection, including ad tech.

a

ad tech

3,640 items

Latest Agawi News

Google to display which apps have ads on the Play Store

Apr 29, 2016

0 0 Google will now display a label which tells its users whether or not an app contains an ad on the Google Play Store, reports TechCrunch . This label is in addition to existing designations of in-app purchases on the Play Store. The report displays a screenshot from Reddit which we’re unable to reproduce, so likely Google is testing this in a limited environment. However, TechCrunch says that Google confirmed the move to it and will be rolling out the change globally over the next 2 weeks across all app categories. Last April, the company announced a developer program called ‘Designed for families’ which would let app publishers go for an additional review to mark their apps as family friendly and a month after that, it unveiled the program at its I/O Developer Conference. The TC report adds that later in the year, it asked all Android developers to respond to whether their apps had ads or not in order to be more transparent and “help consumers make more informed decisions.” Advertisement Google’s Agawi acquisition Last June, Google bought a startup called Agawi which allowed users to stream and use apps before purchasing them. Other than Android, Agawi could also stream Windows PC games to an Android or iOS handset and connected TVs. We said at the time that Agawi’s tech would probably let Google make mobile web more app-like before downloading, given than Google’s major revenues came from search and ads on search. Also read: Google to penalize webpages with full page app install interstitials Search biggest driver of app installs, paid app ads on the Play Store Even before that, in February 2015, Google said that it would pilot app promotions on the Play Store, essentially bringing advertising to a platform that it was only monetizing with paid transactions earlier. With the Android business, it was essentially monetizing earlier via paid transactions on the Play Store, and allowing the integration of AdMob within apps. In August 2015, the company introduced Search Ads in the Google Play Store for advertisers and developers who used the Search app install campaign on their AdWords account. The company claimed that search is one of the biggest drivers of app installs in the Play Store. At the time, Google claimed that Google Play reached over 1 billion people on Android devices across 190 countries and Search Ads would help them discover apps they could have missed. This is an interesting move from Google. Displaying that an app contains ads would definitely make discerning users think twice about installing that app. But on a large scale of Android users, it is unlikely to drive down app installations based on the fact that apps have ads in them. Ultimately, if a user really wants an app, they will download the app regardless of whether or not there are ads in it. Also read:

  • When was Agawi founded?

    Agawi was founded in 2010.

  • What is Agawi's latest funding round?

    Agawi's latest funding round is Acquired.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.