A.G. Ferrari Foods

Sep 3, 2014

Email  |  Twitter Bay Area specialty Italian food retailer A.G. Ferrari will begin unveiling a renovation of its stores and brand this month that will include updated store designs, a new menu from a new chef, an enhanced wine program and an expansion of its wholesale, e-commerce and catering businesses. A.G. Ferrari’s three San Francisco stores will close on Sept. 8 to finish in-store renovations before they re-open later in September. “This is an exciting time for A.G. Ferrari. This ‘grand opening’ event will showcase the culmination of our efforts to reinvigorate this historic brand,” said CEO Jarett Peppard . “We are unveiling a fundamentally different customer experience. Everything from the food to the service will change. Our goal is to offer an enhanced neighborhood market-café feel with an emphasis on quality to-go items in addition to an exciting and broad selection of imported goods from dedicated Italian purveyors.” The menu will come from corporate chef Ira Meyer , who has spent more than 32 years in kitchens and markets around the country, including J. Bildner & Sons in New York City, King Soopers in Colorado, and Woodlands Market and Draeger’s markets across the San Francisco Bay Area. Meyer will lead the culinary program for A.G. Ferrari’s prepared foods, private label products and catering. The new menu will offer options such as roast pork loin sandwiches, the roasted eggplant caponata and ricotta and beef meatballs. A.G. Ferrari has also been making strides to refresh its Italian wine program. Curated by its sommelier and wine consultant Tim Baumann , the wine list will showcase wines from all 20 Italian wine regions. Page 1