Jan 3, 2023

Global Trade Promotion Management Software Market: Industry Developments and Competitive Landscape SAP SE, Oracle Corporation, Exceedra (AFS Technologies Inc.), Aera, and CPGTOOLBOX Inc. The above listing of key players is derived by considering multiple factors such as overall revenue, current IR spectroscopy solution portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. There are various other notable players in the global trade promotion management software market ecosystem, such as Accenture, Cornerstone, Deloitte, o9 Solutions, Inc., and Oracle Corporation. A few of the important market initiatives and product developments from the industry are mentioned below:  2021: Companies all across the world will benefit from increased enterprise agility and resiliency as a result of this. Kearney's Sense and Pivot supply chain management system will be incorporated into Aera Technology's cloud-based Cognitive Operating SystemTM as part of the agreement, enhancing the speed and agility of supply chain decision-making. Inquiry Before Purchase: https://www.theinsightpartners.com/inquiry/TIPRE00012304 2021: Edenhouse, a UK-based independent SAP partner, has been acquired by Accenture. The acquisition will further enhance Accenture's ability to support customers in their digital transformation journey. 2020: Oracle Corporation had announced the general availability of oracle cloud infrastructure operations insights. These operation insights enable business executives, DevOps, database, and IT administrators to make data driven database resource and performance management decisions. In trade promotion activities, both wholesalers/retailers are given special price discounts subsidize, gifts, free display racks or stands, and other incentives. Use of trade promotion management software would help the retailers/end user industries to acquire attention of customers. Trade promotion management is a process of planning and accounting the funding of activities & events at retail level such as budgeting, brand management, demand planning, account management, retail execution, integrated sales and marketing, and back-end processes. Speak to Research Expert: https://www.theinsightpartners.com/speak-to-analyst/TIPRE00012304 Trade promotion acts as a marketing tool and therefore is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. Use of best-in-class trade promotions strategies by consumer goods companies have a potential to give five times better results than earlier trade promotions methods. These companies across the world invest nearly 20–23% of their top-line revenue in trade promotions annually that is creating a need to evaluate whether the trade spent meets an objective of maximizing return on investment. In respect to expenditure, the consumer-packaged goods companies have increased their spending on trade promotion to handle diminishing customer loyalty and private labels growth. This factor propels demand for efficient trade promotion strategies and plays a positive role in creating development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase of both revenues and margins. Moreover, fragmenting sales channels; dynamic consumer behavior; rising focus of retailers on private labels; changing retail formats by introducing new channels such as gas station forecourts, convenience formats, e-commerce; and arrival of small and fast-moving competitors are among the factors creating demand for efficient trade promotion management among large and well-established consumer goods companies to remain in the competitive market. The end-user companies executing trade promotion strategies and optimization consume less time and resources for collecting consumer data. The trade promotion management software also helps in using trade funds in an ideal way to have greater visibility to ROI. By using trade promotion strategies, both CPG manufacturers and retailers enhance ROI on their trade-promotion investments. Furthermore, increase in the adoption of trade promotion management would eventually boost the demand for software to manage all functions effectively during the forecast period. Buy Premium Copy of Trade Promotion Management Software Market Growth Report (2021-2028) at: https://www.theinsightpartners.com/buy/TIPRE00012304 Browse other research published by The Insight Partners:  Trade Finance Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Component (Solution and Services), Deployment (Cloud and On-Premise), Enterprise Size (Large Enterprises and SMEs), and End-Use (Banks, Traders, and Others) Trade Management Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solutions and Services), Deployment (Cloud and On-Premise), Organization Size (Small Enterprises, Medium Enterprises, and Large Enterprises), and End User (Retail and Consumer Goods Automotive, Logistics and Transportation, Healthcare and Pharma, Government, Aerospace and Defense, Chemicals and Minerals, Manufacturing, and Others), Geography Social Trading Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Platform (PC and Mobile), End User (Individual Traders and Professional Traders), and Asset Class (Equity, Commodity, Derivatives, Crypto, and Others) Trade Surveillance Systems Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solutions and Services), Deployment (On Premise and Cloud), and Organization Size (SMEs and Large Enterprises) High Frequency Trading Server Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Processor (X-86-based, ARM-based, Non-x86-based); Form Factor (1U, 2U, 4U, Others); Application (Equity Trading, Forex Markets, Commodity Markets, Others) and Geography Automated Trading Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Trade Type (Equities, Commodities, FOREX, Funds and Others); and End-User (Sell-Side Firms, Buy-Side Firms and Systemic Traders) Online Trading Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Software, Services); End-User (Institutional Investor, Retail Investor) and Geography Commodity Trading Transaction and Risk Management (CTRM) Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Deployment Type (On-Premise, Cloud); End Use (Agriculture, Oil and Gas, Automotive, Manufacturing, Others) and Geography Energy Trading Risk Management (ETRM) Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Software, Services); Deployment (On-Premise, Cloud-based); Organization Size (Small and Medium Enterprises, Large Enterprises); End-user (Power and Gas Utilities, Oil and Gas Producers, Agriculture, Metals and Mining, Chemicals, Environmental Products and Renewables, Others) and Geography Algorithmic Trading Market 2025 - Global Analysis and Forecasts by Functions (Programming, Debugging, Data Extraction, Back-Testing & Optimization and Risk Management); and Application (Equities, Commodities, FOREX, Funds and Others) About Us: The Insight Partners is a one stop industry research provider of actionable intelligence. 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