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Total Raised


Last Raised

$520K | 4 yrs ago

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+10 points in the past 30 days

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About, formerly known as Accommodation Direct, is a South African online travel and accommodation portal. Headquarter Location

17 Queenspark Ave 1st Floor, Offices: 108 &116, Salt River

Cape Town, 7925,

South Africa

+27 21 276 0428

Latest News

Top 10 online travel startups in South Africa

May 26, 2021

Top 10 online travel startups in South Africa By The online travel industry is one of the emerging sectors of the economy, with 7.7K+ startups operating and with the overall funding of USD 49.2 billion in 2.5K+ companies. This sector allows the users to discover and book travel-related services. There are 10699 startups operating in the Online Travel Sector. South Africa is a tourist destination and the travel industry is responsible for a great amount of the country’s revenue which is expected to reach USD 1175 million in 2021. It is also expected that 63% of the total revenue will be generated through online sales by 2025. South Africa currently has 69 Online Travel Startups. The top 10 Online travel startups in South Africa are-  Afristay Funding Amount: USD 2 million   Afristay is an online platform for accommodation booking. Initially called Accommodation Direct, Afristay provides accommodation booking mainly for locations in Africa. The user can search, check availability, compare prices, and then book accommodations. The platform has more than 20000 options of hotels, holiday homes, apartments, hostels, resorts, villas, B2B, camps in 2000 unique African locations. Timbuktu Funding Amount:  USD 263K Investors: CRE Venture Capital Timbuktu is the online platform for booking safari packages in South Africa. It aims to empower the travelers who earlier were dependent on travel agents for safaris, to plan and design their own trip. It wants to make Africa more accessible for all types of travelers regardless of their budget and experience. The website allows the users to design and customize their own trips from a selection of routes across Africa and hundreds of lodges. After completion, the trip is sent to the travel experts who will further make the bookings and the arrangements. It features 8 safari trips in Africa. FomoTravel Investors: Techstars, The Singer Group, Barclays Accelerator, Yossi Hasson FomoTravel is a platform where one can pay a small deposit towards a travel goal and along the way pay installment. This payment solution helps the users to buy travel services using a financial savings mechanism. It has an operational partnership with the Singer Group as well as a direct partnership with SA Tourism. Users can create ‘FomoSavings’ and share it with friends and family. Ker Location: Cape Town, South Africa Investors: Silvertree Internet holdings Ker is an online travel agency for booking luxury travels in Africa. It has the mission to create unique adventures that challenge, connect and build legacies. It offers tailor-made African gorillas trek and adventure travel services. Users can book different types of tours and packages including Safari trips, golf trips, beach trips, and family-themed vacations. It offers trips to over 15 destinations across the world. Go.Explore Location: Cape Town, South Africa Go.Explore is a travel tech company that allows travellers to discover and book outdoor tours and adventures. The vision of the company is to redefine the reason why and the ways in which people travel. It aims to inspire people to not become just travellers but also Explorers who gain skills, give back to the world and seek self-discovery through travel. Travellers can make an online payment via the platform. The platform also has photos, videos, travel-related news and articles for travellers. VoiceMap Funding Amount: USD 360K VoiceMap is a GPS-based audio walking tour guide during walks, cycles, drives, and even boat rides. It is like a podcast that moves with the users telling them the stories about what they are seeing at that time. Users have the option to create their own voice tours through the platform which other users can download and use them. The audio guides are produced by local storytellers, journalists, filmmakers, novelists, podcasters, and tour guides. This application is available for around 100 cities across the world. Secure Booking Location: Hout Bay, South Africa Secure Booking is a cloud-based reservation management solution for hotel businesses. It is the smartest, most flexible online reservation system on the market. It aims to simplify the business processes behind running a hospitality business and provide its clients with efficient and easy-to-use applications and tools. It provides a booking engine for real-time online booking management, a white-label platform, reservation calendar, reporting management. It charges a monthly fee which is its source of revenue. Tastemakers Africa Funding Amount: USD 1 million Investors: Flybridge, XFactor Ventures, CRE Venture Capital, Pipeline Angels, Precursor Ventures, Metis Investments Tastemakers Africa is a mobile app and content platform that aims to change what the world thinks about travel in Africa. The company guides the travellers from the point of idea to visit Africa and provides all the information and advice during the planning process and throughout the time they are at their destination. It connects travellers with creative entrepreneurs in Africa. It has booked over 2000 experiences for 400+ travellers. Ubibook Location: Cape Town, South Africa Ubibook is a cloud based hospitality management solution. It provides all the information regarding hotels, bed & breakfasts, and guest houses. The platform of the company allows the hotels to manage reservations, track guest expenses and create invoices. The company provides a feature – booking scheduler that gives the visual overview of all the current reservations, revenue streams and occupancy statistics, account management. Guest.Direct Location: South Africa  Guest.Direct is an online marketplace for hotel accommodations. The platform of the company enables the customers to discover, compare and book hotel rooms after providing the required details. It even allows the opportunity to interact directly with the hotel operators. It has the feature of directly chatting to the hotel, accessing the hotel through a mobile app. The app can be downloaded on both iOS and Android devices. We try our best to fact-check and bring the best, well-researched, and non-plagiarized content to you. Please let us know -if there are any discrepancies in any of our published stories, -how we can improve, -what stories you would like us to cover and what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback and thank you for stopping by!

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Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 1 Expert Collection, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,106 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions. Web Traffic

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