Search company, investor...
Afresh company logo


Founded Year



Series B | Alive

Total Raised


Last Raised

$115M | 4 mos ago

About Afresh

Afresh is a technology company that develops AI-powered solutions to optimize critical functions in fresh food, including ordering, inventory, merchandising, and operations. Afresh reduces food waste, improves its partners' profitability, and makes fresher, healthier food more accessible to all. Afresh serves grocers throughout the United States. The company was founded in 2017 and is based in San Francisco, California.

Headquarters Location

116 New Montgomery St. #400

San Francisco, California, 94105,

United States

Afresh's Product Videos

ESPs containing Afresh

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail Tech

Companies in this market sell technology to track in-store shelf conditions, focused on planogram and merchandising compliance and in-stock levels.

Afresh named as Highflier among 11 other companies, including RELEX, One Door, and Symphony RetailAI.

Compete with Afresh?

Ensure that your company and products are accurately represented on our platform.

Afresh's Products & Differentiators

    Produce Replenishment

    Afresh has built the world’s first Fresh Operating System, and our first product is our Produce Ordering Solution built specifically to optimize inventory, merchandising, ordering, and store operations, and in doing so, unlock massive value and real-world impact. We combine AI with store-level insights to calculate demand and inventory positions and output order recommendations in an easy-to-use app that teams of all experience levels can handle. The result? Perfect orders every time that maximize in stock rates without excessive waste.

Research containing Afresh

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Afresh in 4 CB Insights research briefs, most recently on Nov 17, 2022.

Expert Collections containing Afresh

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Afresh is included in 9 Expert Collections, including Digital Health.


Digital Health

8,838 items

Startups recreating how healthcare is delivered


Store management tech (In-store retail tech)

1,716 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Supply Chain & Logistics Tech

4,372 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Grocery Retail Tech

822 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Food Waste

337 items

Startups that help tackle food waste along the food value chain. Includes solutions that help resell or repurpose food waste.


Artificial Intelligence

9,442 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Latest Afresh News

Rabobank Recognizes its 2022 Food and Agribusiness Leadership Award Winners

Dec 1, 2022

PR Newswire Aramark, Pivot Bio and Afresh celebrated during Rabobank Food & Agribusiness Summit NEW YORK, Dec. 1, 2022 /PRNewswire/ -- Rabobank, a leading global food and agribusiness (F&A) bank, today announced the recipients of its annual Rabobank North America Leadership Awards . The awards celebrate both large-scale corporations and fast-growing emerging companies that are setting remarkable examples of industry stewardship, sustainability, and innovation within the North American F&A space. Finalists were reviewed by an independent panel of judges representing industry, academia, non-profits, media, and the investment community. Award recipients were determined based on an enhanced set of criteria specific to each award – Excellence in Food & Ag Leadership, Leadership in Sustainability and Emerging Leadership in Innovation. AD AD Leaders from the three winning companies were honored today during Rabobank's annual North America Food & Agribusiness Summit in New York City. "We're living through a challenging time that has shone a real spotlight on the food and agribusiness industry and its importance in creating a vibrant and safe food system for people around the world," said Paul Beiboer, CEO, Rabobank North America. "Today, we celebrate three outstanding F&A companies that are setting examples in their fields through thoughtful, innovative and sustainable solutions that will drive their workplaces, customers, and the future of food." Rabobank Award for Excellence in Food & Ag Leadership This overarching award recognizes a large-scale market leader in North America that has created outstanding and lasting impacts in its sector. The winner of the Rabobank Award for Excellence in Food & Ag Leadership for 2022 is Aramark , a leading global provider of food services to businesses colleges and universities, schools, healthcare institutions, sporting and conference venues, and vacation destinations, including many of the U.S.'s National Parks. The company, which also provides facilities management and uniform services worldwide, was founded in 1959 and has its headquarters in Philadelphia, PA. Aramark demonstrates environmental stewardship with its food services, and models corporate citizenship with its philanthropic initiatives. Aramark has showcased its leadership in the Food & Ag space not only through its business expansions, but by developing plant-forward, climate-friendly menus and by setting ESG goals in sustainability, diverse hiring, and a variety of other programs. Aramark's new plant-forward menu innovation initiative led to the development of 400 new plant-based recipes and reduced the amount of red meat recipes by 12% between 2015 and 2020. With the No-Deforestation Policy, Aramark established a cage-free egg goal by 2025 in the U.S. Through its "Be Well Do Well" sustainability plan, Aramark aims to: AD Reduce single use plastic and packaging across global food operations by 2022 25% of all U.S. company spending be with small and diverse businesses by 2025 Reach net-zero value chain emissions by 2050 "Be Well. Do Well. captures our dedication to reduce inequity, support and grow our communities, promote diversity, and protect our planet, all while continuously strengthening the core values of our company," said Aramark CEO John Zillmer. "We don't just do this by talking about it — we do the work through our programs and everyday practices," he added. "From responsible and inclusive sourcing to strengthening local communities and protecting the planet, we want to lead the way. We are honored to be recognized by Rabobank." Rabobank Award for Leadership in Sustainability This award celebrates a high-impact organization that has transformed agriculture through its unique products and has encouraged greater business, environmental, social, and governance sustainability. The recipient of the 2022 Rabobank Award for Leadership in Sustainability is Pivot Bio , a pioneer in microbial nitrogen fertilizer that is paving the way for new startups who are also focused on providing the world's farmers with more efficient and sustainable tools. Founded in 2011, Pivot Bio's microbes capture and metabolize nitrogen from the atmosphere, enabling farmers to replace synthetic nitrogen and create a future with cleaner water and air. In 2022, Pivot Bio launched a new class of products, PROVEN 40 On-Seed and RETURN On-Seed, that integrates nitrogen with the seed during planting, becoming the first-ever products to deliver nitrogen-producing microbes on the seed for crops like corn, sorghum and spring wheat. These innovative products not only reduce nitrogen – a critical component to food production that has negative environmental impacts – but also enhances crops' potential all season by providing a dependable nitrogen source with no loss to leaching, denitrification, or volatilization. The company's commitment to reduce greenhouse gas (GHG) emissions in ag and fertilizer production is evident from their game-changing, microbiome technology that has successfully met environmentally focused goals including: AD AD Replacing the equivalent of a train car full of anhydrous ammonia fertilizer with a single gallon of PROVEN 40 On-Seed and RETURN On-Seed Eliminating emissions that result from the production and transport of synthetic nitrogen; 140M tons of which annually uses 2% of the world's energy Efficiently delivering nutrition to crops without the environmental loss associated with synthetic nitrogen "Pivot Bio serves farmers while improving the health of the planet by delivering more sustainable, better performing nitrogen. On behalf of the entire Pivot Bio team, thank you to Rabobank for recognizing our progress with the 2022 Leadership in Sustainability Award," said Karsten Temme, Ph.D., co-founder and CEO of Pivot Bio. "Microbial nitrogen fertilizer has the potential to permanently and immediately deliver reductions in GHG emissions, while providing farmers with greater confidence in their nutrient management. We're committed to expanding the availability of this technology and are grateful to partners like Rabobank for helping to accelerate its adoption," added Temme. Pivot Bio is a two-time Rabobank Leadership Award winner, having won the Emerging Leadership in Innovation award in 2019. Rabobank Award for Emerging Leadership in Innovation This award honors a fast-growing young company that addresses issues in the food and agribusiness space in a new, innovative way. The 2022 Rabobank Award for Emerging Leadership in Innovation was presented to Afresh , a fresh-first technology company that has set out to streamline the complexity of perishable categories for brick-and-mortar retailers. The company's platform uses artificial intelligence (AI) and machine learning to inform critical inventory and demand decisions, allowing their clients to minimize waste, maximize freshness and multiply business profitability. Afresh's data-driven approach to reducing food waste and improving margins at retail, has the potential to drive significant advances in sustainability across the produce industry, overall consumer satisfaction and consumption. On average, stores using Afresh reduce shrink by over 25% and have increased their top-line revenue growth by 2-4%. Founded in 2017, the company's innovative technology has already prevented 7.9M lbs. of food waste, 3.8k metric tons of GHG emissions and saved 140M gallons of water. AD AD Afresh goes beyond traditional inventory solutions, addressing systemic inefficiencies in the food supply chain and considering the unique characteristics of fresh foods – including perishability and seasonality. In 2021, Afresh tripled its consumer base, and will serve 7% of U.S. grocery stores by the end of 2022. "On behalf of the entire Afresh team, we're honored to be recognized by Rabobank for the Leadership in Innovation Award," said Matt Schwartz, CEO of Afresh. "We're on a mission to eliminate food waste and make fresh food accessible to all, and are excited to partner with grocery retailers like Albertsons Companies and Cub Foods that are embracing innovation in the fresh food supply chain." Rabobank Group is a global financial services leader providing wholesale and retail banking, leasing, and real estate services in more than 38 countries worldwide. Founded over a century ago, Rabobank today is one of the world's largest banks with over $765 billion in assets. In the Americas, Rabobank is a premier bank to the food, agribusiness and beverage industry, providing sector expertise, strategic counsel and tailored financial solutions to clients across the entire food value chain. Additional information is available on our website or on our social media platforms, including Twitter and LinkedIn . CONTACT:

Afresh Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Afresh Rank

Afresh Frequently Asked Questions (FAQ)

  • When was Afresh founded?

    Afresh was founded in 2017.

  • Where is Afresh's headquarters?

    Afresh's headquarters is located at 116 New Montgomery St. #400, San Francisco.

  • What is Afresh's latest funding round?

    Afresh's latest funding round is Series B.

  • How much did Afresh raise?

    Afresh raised a total of $140M.

  • Who are the investors of Afresh?

    Investors of Afresh include Baseline Ventures, Innovation Endeavors, Maersk Growth, Food Retail Ventures, Impact Engine and 11 more.

  • Who are Afresh's competitors?

    Competitors of Afresh include Youhualin, Impact Analytics, Aptean, Retail Aware, Trax, Itasca Retail, TotalCtrl, Delicious Data, Eversight, SkuVault and 47 more.

  • What products does Afresh offer?

    Afresh's products include Produce Replenishment.

  • Who are Afresh's customers?

    Customers of Afresh include Winco, Fresh Thyme, Heinens and Cub Foods.

Compare Afresh to Competitors

Shelf Engine Logo
Shelf Engine

Shelf Engine offers a prediction engine that recommends what is needed for grocery/food retailers by managing inventory. The company uses machine learning and proprietary, predictive models to generate accurately forecasted orders of perishables for retail stores to eliminate food waste. Shelf Engine provides its services to grocery and food retailers. The company was founded in 2015 and is based in Seattle, Washington.


RELEX provides an integrated retail and supply chain planning system. The company offers a platform for demand planning, merchandising, supply chain, retail operations and more. It serves retail enterprises globally. The company was formally known as RELEX Solutions. It was founded in 2005 and is based in Helsinki.

Symphony RetailAI Logo
Symphony RetailAI

Symphony RetailAI is a global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising and category management, to supply chain and retail operations.

Invafresh Logo

Invafresh is a fresh item management software helping grocery retail operations grow fresh food sales and create experiential consumer journeys. The software lets users manage changes in demand, capitalize on the growing demand for fresh produce and track and monitor specific areas of high shrink to unlock food saving and sustainability opportunities. The company serves supermarket chains around the world. It was founded in 1988 and it is based in Mississauga, Ontario.


Crisp provides a platform that uses data available to create a precise forecast for suppliers, food brands, retailers and distributors in order to optimize profitability and drive production efficiency. The company offers a platform that connects and analyzes retail data across the supply chain. Crisp serves suppliers, distributors, retailers and agencies in the global food industry. The company was formerly known as Motiion and changed it's name to Crisp. Crisp was founded in 2018 and is based in Brooklyn, New York.

SAS Logo

SAS provides software and solutions for business analytics, data management, and AI, used to gather, manage, and analyze corporate information. It offers business analytics SaaS for a range of industries that include agriculture, banking, education, healthcare, insurance, life sciences, manufacturing, retail and consumer goods, public sector, sports, telecommunications and utility industries. The company was founded in 1976 and is based in Cary, North Carolina.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.