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Founded Year



Series B | Alive

Total Raised


Last Raised

$115M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Afresh

Afresh develops artificial intelligence (AI) powered solutions to optimize critical functions in fresh food, including ordering, inventory, merchandising, and operations. It reduces food waste, improves its partners' profitability, and makes fresher, healthier food more accessible to all. The company was founded in 2017 and is based in Oakland, California.

Headquarters Location

490 43rd Street Unit #121

Oakland, California, 94609,

United States

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Afresh's Product Videos

ESPs containing Afresh

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / In-Store Tech

The planogram compliance & inventory management market addresses the challenges faced by retailers in managing their inventory and ensuring that products are displayed in accordance with planograms. This market offers solutions that use machine learning and artificial intelligence to improve demand forecasting, optimize ordering, and automate tasks that consume employee time. The market also helps…

Afresh named as Highflier among 13 other companies, including RELEX, Crisp, and Simbe Robotics.

Afresh's Products & Differentiators

    Store Ordering

    Afresh store ordering solves a classic inventory challenge – limiting out of stocks while avoiding excess onhand inventory – for a uniquely complex part of grocery: fresh food. Unlike center store, fresh is highly variable; it is perishable, varies by season, may have multiple product grades or vendors per item and more. This complexity means that traditional inventory tools struggle to accurately track fresh inventory and grocers struggle to place right-size orders, creating waste and cost. Afresh uses advanced machine learning to analyze customer data and generate smart order recommendations, then serves them up in easy-to-use iPad apps that guide store teams through best practice ordering workflows. This ensures stores save time and place perfect orders, keeping shelves full of fresher food, growing profits and reducing wast

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Expert Collections containing Afresh

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Afresh is included in 9 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,775 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Supply Chain & Logistics Tech

4,948 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Food Waste

352 items

Startups that help tackle food waste along the food value chain. Includes solutions that help resell or repurpose food waste.


Artificial Intelligence

10,944 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Conference Exhibitors

5,302 items

Latest Afresh News

Afresh Turns to Fresh Food Inventory

Sep 19, 2023

Tech company rolls out new AI-powered inventory management solution Image Afresh's new inventory management tool was designed especially for the complexities of fresh food sold at retail. Fresh food tech company Afresh Technologies, Inc. is out with a new solution. The company announced it is now offering an inventory management platform that has been designed for the complexities of fresh food . Using intelligent and connected technologies, the inventory management tool cuts the time and cost of taking inventory compared to traditional inventory methods while also providing accurate financial information. The platform can be used by multiple associates simultaneously and alerts users of suspected efforts in real time. Beyond the store, corporate teams can also access the information via a web portal to review automatically-generated, store-specific inventory guides and validate ending inventory results. The new tool, which integrates seamlessly with Afresh’s existing store ordering platform, has been shown to deliver efficiencies at a time when grocers are striving to maximize profits and reduce waste. The company reported that customers using the solution have experienced an average of 31% time savings on their next order after taking ending inventory. "For grocers today, maintaining inventory accuracy can be even more challenging than predicting demand because of factors like perishability," said Matt Schwartz, CEO and co-founder of Afresh. "Our fresh-first inventory management solution drives unparalleled inventory accuracy in fresh departments with minimal labor. This powers better orders, fresher food, lower shrink, and more effective e-commerce operations." The system has been deployed by retail customers including  Cub, Fresh Thyme and  Heinen's . "Because it's so intuitive, our associates didn't fight change, and they recognized the benefits of the shrink and the labor efficiencies. The training time to bring them up and running was unbelievably short," reported Rick Fink, VP of supply chain for the Ohio-based Heinen's. Based in San Francisco, Afresh was founded in 2017 to improve access to fresh food and reduce food waste. The company currently works with grocers in more than 3,000 stores and 40 states.

Afresh Frequently Asked Questions (FAQ)

  • When was Afresh founded?

    Afresh was founded in 2017.

  • Where is Afresh's headquarters?

    Afresh's headquarters is located at 490 43rd Street, Oakland.

  • What is Afresh's latest funding round?

    Afresh's latest funding round is Series B.

  • How much did Afresh raise?

    Afresh raised a total of $140M.

  • Who are the investors of Afresh?

    Investors of Afresh include Maersk Growth, Food Retail Ventures, Innovation Endeavors, Baseline Ventures, Impact Engine and 11 more.

  • Who are Afresh's competitors?

    Competitors of Afresh include Aravita, OneThird, Itasca Retail, Freshflow, PreciTaste and 13 more.

  • What products does Afresh offer?

    Afresh's products include Store Ordering and 4 more.

  • Who are Afresh's customers?

    Customers of Afresh include SpartanNash and Cub.

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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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Compare Afresh to Competitors

Shelf Engine Logo
Shelf Engine

Shelf Engine develops an automated prediction platform. It uses machine learning to help grocery stores generate orders of perishables for retail stores to eliminate food waste. It offers automated ordering, forecasting, and reporting. It serves grocery and food retailers. It was formerly known as Shelfbot. It was founded in 2015 and is based in Seattle, Washington.


Aravita provides various solutions for food loss and waste. It helps optimize fresh food purchase orders, as well as aid in the reduction of overstocking, food waste, and unnecessary costs. The company was founded in 2022 and is based in Sao Paulo, Brazil.

Infor Logo

Infor is a cloud software company. It offers products for human capital management, enterprise resource planning, and customer relationship management. The company was founded in 2002 and is based in New York, New York.

Unity SCM

Unity SCM develops a SaaS-based supply chain operation platform designed to collect and organize data. It helps streamline the supply chain, disruption discovery, and automated workflows by collecting data from reports, databases, and application programming interfaces and harmonizing it into a single digital view. The company was founded in 2020 and is based in San Jose, California.


RELEX provides an integrated retail and supply chain planning system. The company offers a platform for demand planning, merchandising, supply chain, retail operations and more. It serves retail enterprises globally. The company was formally known as RELEX Solutions. It was founded in 2005 and is based in Helsinki.

Accountfy Logo

Accountfy provides an accounting platform. It develops a system automating the management of balance sheets and financial statements. It offers construction and monitoring of the budget and forecast, elaboration and standardization of reports and dashboards, and automation of the accounting consolidation process. Accountfy was founded in 2017 and is based in Sao Paulo, Brazil.

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