Founded Year

2014

Stage

Series C | Alive

Total Raised

$120M

Valuation

$0000 

Last Raised

$80M | 8 mos ago

About Affinity

Affinity provides technology that structures and analyzes data points across emails, calendars, and third-party sources to give tools to companies in the financial services, real estate and technology industries.

Affinity Headquarter Location

170 Columbus Ave Floor 3

San Francisco, California, 94133,

United States

Affinity's Product Videos

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Affinity's Products & Differentiation

See Affinity's products and how their products differentiate from alternatives and competitors

  • Relationship Intelligence CRM

    Affinity CRM delivers relationship insights, deal management, and fully automated data entry.

    Differentiation

    Affinity's relationship intelligence platform provides customers with an easy to use data landscape, workflow automation, dealflow management, and helps individuals manage everyday workflows to prev… 

Expert Collections containing Affinity

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Affinity is included in 1 Expert Collection, including Artificial Intelligence.

A

Artificial Intelligence

8,694 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Affinity Patents

Affinity has filed 5 patents.

The 3 most popular patent topics include:

  • Graphical projections
  • Automotive accessories
  • Automotive body parts
patents chart

Application Date

Grant Date

Title

Related Topics

Status

1/3/2020

5/12/2020

Counterculture of the 1960s, Role-playing video games, Graphical projections, Video game music discographies, Video game soundtracks

Grant

Application Date

1/3/2020

Grant Date

5/12/2020

Title

Related Topics

Counterculture of the 1960s, Role-playing video games, Graphical projections, Video game music discographies, Video game soundtracks

Status

Grant

Latest Affinity News

Affinity Answers helps brands talk to fans

Sep 17, 2020

Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 at 12:09 pm More Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized social media-based audience insights not just to brands, but for example to political campaigns. The insights can be converted into programmatic audiences, or used to identify web content which matches an expressed affinity and is therefore likely to draw an audience with similar affinities. Myspace data. The approach has its roots in data from Myspace, the early music-centric social platform. Said Josh Raper, VP Marketing at Affinity Answers, “That was really the first time a platform gave direct, one-to-one access between an artist and a fan. The first model we created was to help record labels better market their artists: the first project was around a Bob Dylan box set that cost around $200, and we created a model to target fans and got something like a 28% conversion rate within a digital marketing campaign.” Later, the company pivoted from music to a wider range of brands: CPG, travel, retail, etc. Affinity Answers accesses public, privacy-compliant data across all networks available, to create what is in effect a recommendation engine based on cohorts of fans. “If are into this,” said Raper, “then they are most likely into that.” Rebranding. Originally these recommendations were driven by AudiencePlanner. “We’re rebranding as FanFinder360°,” said Raper, “and we’re doubling down into the media and entertainment industry. Affinity Answers partners with a range of marketplaces. LiveRamp, for example, said Raper, “provides an activation suite which allows us to activate directly into social channels, addressable, or both digital and video programmatic.” Beyond lookalike audiences. “Traditional lookalike audiences are based on demographics,” said Raper. “It gives you the idea that you know someone, but doesn’t really paint the edges around a really broad spectrum. Look at the two candidates running [for President] right now. In a lookalike model, they would look like the exact same people. They both live in D.C., same age range, follow politics and golf. But if you dive into the media and organizations they follow, they become polar opposites.” Why we care. Traditional segmentation based on demographic information has a long history, and social listening has been table stakes for years now. Affinity Answers describes ways to extend those strategies.

Affinity Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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