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Founded Year



Series C | Alive

Total Raised




Last Raised

$80M | 2 yrs ago

About Affinity

Affinity provides technology that structures and analyzes data points across emails, calendars, and third-party sources to give tools to companies in the financial services, real estate and technology industries.

Headquarters Location

170 Columbus Ave Floor 3

San Francisco, California, 94133,

United States

Affinity's Product Videos

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Affinity's Products & Differentiators

    Relationship Intelligence CRM

    Affinity CRM delivers relationship insights, deal management, and fully automated data entry.

Expert Collections containing Affinity

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Affinity is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Affinity Patents

Affinity has filed 5 patents.

The 3 most popular patent topics include:

  • Graphical projections
  • Automotive body parts
  • Computer network security
patents chart

Application Date

Grant Date


Related Topics




Hats, Automotive body parts, Headgear, Automotive accessories, Automotive styling features


Application Date


Grant Date



Related Topics

Hats, Automotive body parts, Headgear, Automotive accessories, Automotive styling features



Latest Affinity News

Affinity Answers helps brands talk to fans

Sep 17, 2020

Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 at 12:09 pm More Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized social media-based audience insights not just to brands, but for example to political campaigns. The insights can be converted into programmatic audiences, or used to identify web content which matches an expressed affinity and is therefore likely to draw an audience with similar affinities. Myspace data. The approach has its roots in data from Myspace, the early music-centric social platform. Said Josh Raper, VP Marketing at Affinity Answers, “That was really the first time a platform gave direct, one-to-one access between an artist and a fan. The first model we created was to help record labels better market their artists: the first project was around a Bob Dylan box set that cost around $200, and we created a model to target fans and got something like a 28% conversion rate within a digital marketing campaign.” Later, the company pivoted from music to a wider range of brands: CPG, travel, retail, etc. Affinity Answers accesses public, privacy-compliant data across all networks available, to create what is in effect a recommendation engine based on cohorts of fans. “If are into this,” said Raper, “then they are most likely into that.” Rebranding. Originally these recommendations were driven by AudiencePlanner. “We’re rebranding as FanFinder360°,” said Raper, “and we’re doubling down into the media and entertainment industry. Affinity Answers partners with a range of marketplaces. LiveRamp, for example, said Raper, “provides an activation suite which allows us to activate directly into social channels, addressable, or both digital and video programmatic.” Beyond lookalike audiences. “Traditional lookalike audiences are based on demographics,” said Raper. “It gives you the idea that you know someone, but doesn’t really paint the edges around a really broad spectrum. Look at the two candidates running [for President] right now. In a lookalike model, they would look like the exact same people. They both live in D.C., same age range, follow politics and golf. But if you dive into the media and organizations they follow, they become polar opposites.” Why we care. Traditional segmentation based on demographic information has a long history, and social listening has been table stakes for years now. Affinity Answers describes ways to extend those strategies.

Affinity Frequently Asked Questions (FAQ)

  • When was Affinity founded?

    Affinity was founded in 2014.

  • Where is Affinity's headquarters?

    Affinity's headquarters is located at 170 Columbus Ave, San Francisco.

  • What is Affinity's latest funding round?

    Affinity's latest funding round is Series C.

  • How much did Affinity raise?

    Affinity raised a total of $120M.

  • Who are the investors of Affinity?

    Investors of Affinity include Pear VC, Sway Ventures, Advance Venture Partners, MassMutual Ventures, Menlo Ventures and 12 more.

  • Who are Affinity's competitors?

    Competitors of Affinity include Attio, CloseFactor, Kushim, DotAlign, iyotee, Ren, 4Degrees, VALK, Relationship Science, Pipedrive and 15 more.

  • What products does Affinity offer?

    Affinity's products include Relationship Intelligence CRM.

  • Who are Affinity's customers?

    Customers of Affinity include MassMutual Ventures, R/GA, Corporate Advisory Solutions (CAS), IEG Investment Banking Group and T3 Advisors .

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