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About Affinio

Affinio develops audience analysis and social platforms. It uses data to help marketers and advertisers increase campaign lift, engagement, and conversion. It analyzes the underlying network graph of billions of social connections and related content in real-time to identify audiences with similar interests, behaviors, and networks. On October 19th, 2021, Affinio was acquired by NowVertical Group.3M.

Headquarters Location

26 Union Street

Halifax, Nova Scotia, B4A 2B5,


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Expert Collections containing Affinio

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Affinio is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Affinio Patents

Affinio has filed 15 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Facebook
  • Facebook employees
patents chart

Application Date

Grant Date


Related Topics




Real property law, Cryptography, Property law, Database management systems, Wills and trusts


Application Date


Grant Date



Related Topics

Real property law, Cryptography, Property law, Database management systems, Wills and trusts



Latest Affinio News

Audiense acquires Affinio

May 11, 2023

Audiense acquires Affinio Share This Article This acquisition signifies a new chapter in the Audience Intelligence industry. By consolidating these two innovative platforms under one roof, Audiense is committed to empowering the insights community to tackle the challenges of the digital age together. We are committed to bringing the Audience Intelligence community under one roof to accelerate innovation in the space. LONDON, UNITED KINGDOM, May 11, 2023/ / -- Audiense today announced their acquisition of Affinio, the audience analysis and social platform. This latest acquisition intends to cement Audiense’s position as the leading audience intelligence platform, as Affinio is the third in a string of recent acquisitions including SOPRISM and TweetBinder. Since its foundation in 2011, Audiense has continued to strengthen its proposition and has become the leading platform in audience intelligence fueling a variety of use cases: from consumer research to complementing social listening, influencer marketing, social media analytics and advertising. The strategic acquisition of Affinio also represents Audiense’s new partnership with NOW Vertical, [who has become an investor in Audiense as part of the transaction] Carlos Serra, Chief Corporate Development Officer of Audiense, said: “We are excited about the future of integrating Affinio Social into our growing stack and bringing the audience intelligence community under one roof to accelerate innovation in the space. We have always seen Affinio as a strong and innovative competitor and as a result of this transaction, not only do we enrich Audiense’s platform, but we have created a partnership that can provide complimentary value to our customers through NOW’s VI solution set.” Daren Trousdell, Chairman and CEO of NOW, said: "Underpinning our M&A program is our ability to integrate critical assets and maximize our sale and partnership value of secondary assets. Our Affinio Snowflake product remains a central feature of our AI and ML ecosystem. Today we have signed a deal to divest a non-core asset and strengthen our ability to allocate capital focused on our core VI solutions set, while generating increased free cash flow and participate in the future growth of the audience intelligence market.” ___________ Audiense - Carlos Serra - About Audiense Founded in 2011 at the dawn of social media for business, the Audiense platform combines rich social data sources with the world’s leading cognitive and machine learning enabling you to understand the audiences that matter to your business. About NowVertical NowVertical Group is a Vertical Intelligence (VI) software and services provider that delivers vertically-specific data, technology, and artificial intelligence (AI) applications into private and public verticals globally. Carlos Serra

Affinio Frequently Asked Questions (FAQ)

  • When was Affinio founded?

    Affinio was founded in 2013.

  • Where is Affinio's headquarters?

    Affinio's headquarters is located at 26 Union Street, Halifax.

  • What is Affinio's latest funding round?

    Affinio's latest funding round is Acquired.

  • How much did Affinio raise?

    Affinio raised a total of $15M.

  • Who are the investors of Affinio?

    Investors of Affinio include NowVertical Group, Build Ventures, Whitecap Venture Partners, Round13 Capital, Social Starts and 3 more.

  • Who are Affinio's competitors?

    Competitors of Affinio include StatSocial and 1 more.

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