Affinio
Founded Year
2013Stage
Acquired | AcquiredTotal Raised
$15MValuation
$0000About Affinio
Affinio develops audience analysis and social platforms. It uses data to help marketers and advertisers increase campaign lift, engagement, and conversion. It analyzes the underlying network graph of billions of social connections and related content in real-time to identify audiences with similar interests, behaviors, and networks. On October 19th, 2021, Affinio was acquired by NowVertical Group.3M.
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Expert Collections containing Affinio
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Affinio is included in 1 Expert Collection, including Artificial Intelligence.
Artificial Intelligence
10,627 items
This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Affinio Patents
Affinio has filed 15 patents.
The 3 most popular patent topics include:
- Social networking services
- Facebook employees
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
9/9/2021 | 9/13/2022 | Real property law, Cryptography, Property law, Database management systems, Wills and trusts | Grant |
Application Date | 9/9/2021 |
|---|---|
Grant Date | 9/13/2022 |
Title | |
Related Topics | Real property law, Cryptography, Property law, Database management systems, Wills and trusts |
Status | Grant |
Latest Affinio News
May 11, 2023
Audiense acquires Affinio Share This Article This acquisition signifies a new chapter in the Audience Intelligence industry. By consolidating these two innovative platforms under one roof, Audiense is committed to empowering the insights community to tackle the challenges of the digital age together. We are committed to bringing the Audience Intelligence community under one roof to accelerate innovation in the space. LONDON, UNITED KINGDOM, May 11, 2023/ EINPresswire.com / -- Audiense today announced their acquisition of Affinio, the audience analysis and social platform. This latest acquisition intends to cement Audiense’s position as the leading audience intelligence platform, as Affinio is the third in a string of recent acquisitions including SOPRISM and TweetBinder. Since its foundation in 2011, Audiense has continued to strengthen its proposition and has become the leading platform in audience intelligence fueling a variety of use cases: from consumer research to complementing social listening, influencer marketing, social media analytics and advertising. The strategic acquisition of Affinio also represents Audiense’s new partnership with NOW Vertical, [who has become an investor in Audiense as part of the transaction] Carlos Serra, Chief Corporate Development Officer of Audiense, said: “We are excited about the future of integrating Affinio Social into our growing stack and bringing the audience intelligence community under one roof to accelerate innovation in the space. We have always seen Affinio as a strong and innovative competitor and as a result of this transaction, not only do we enrich Audiense’s platform, but we have created a partnership that can provide complimentary value to our customers through NOW’s VI solution set.” Daren Trousdell, Chairman and CEO of NOW, said: "Underpinning our M&A program is our ability to integrate critical assets and maximize our sale and partnership value of secondary assets. Our Affinio Snowflake product remains a central feature of our AI and ML ecosystem. Today we have signed a deal to divest a non-core asset and strengthen our ability to allocate capital focused on our core VI solutions set, while generating increased free cash flow and participate in the future growth of the audience intelligence market.” ___________ Audiense - Carlos Serra - carlos.serra@audiense.com About Audiense Founded in 2011 at the dawn of social media for business, the Audiense platform combines rich social data sources with the world’s leading cognitive and machine learning enabling you to understand the audiences that matter to your business. About NowVertical NowVertical Group is a Vertical Intelligence (VI) software and services provider that delivers vertically-specific data, technology, and artificial intelligence (AI) applications into private and public verticals globally. Carlos Serra
Affinio Frequently Asked Questions (FAQ)
When was Affinio founded?
Affinio was founded in 2013.
Where is Affinio's headquarters?
Affinio's headquarters is located at 26 Union Street, Halifax.
What is Affinio's latest funding round?
Affinio's latest funding round is Acquired.
How much did Affinio raise?
Affinio raised a total of $15M.
Who are the investors of Affinio?
Investors of Affinio include NowVertical Group, Build Ventures, Whitecap Venture Partners, Round13 Capital, Social Starts and 3 more.
Who are Affinio's competitors?
Competitors of Affinio include StatSocial and 1 more.
Compare Affinio to Competitors
StatSocial delivers enterprise-class analytics and data aggregation to help marketers understand their social consumers. It offers consumer insights and brand measurement, influencer validation and impact, panel and consumer research, and connected audience data. It was formerly known as PeekAnalytics. The company was founded in 2014 and is based in New York, New York.
Audiense, fka SocialBro, is a software-as-a-service developer that delivers consumer insight and consumer engagement capabilities through a combination of highly scaleable social data, cognitive science, and traditional marketing. Its solutions enable brands and agencies to build unique insights, acquire more customers, and deliver superior marketing results from automated messaging and advertising campaign execution.
Resonate is a SaaS-based provider of real-time consumer insights, data, and media activation and offers the largest single source of in-depth proprietary profiles on U.S. adult consumers. The company simplifies how marketers understand and engage the right people with the right message based on the underlying values and motivations that drive their audiences' decisions to buy or support certain brands, products, or causes. The company is based in Reston, Virginia.
Affinity Answers offers services in creating platforms for predictive branding. The company is based in Austin, Texas.
The People Pattern platform automates the collection of audience data and exploratory analysis. The real-time results surface topics discussed about a brand and associates people to these topics creating personas or microsegments. The company uses these personas to target and activate audience.
SparkToro is a software company that aims to make it easier to discover any target audience's influential publications, channels, and people.
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