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Corporation
INTERNET | Internet Software & Services / Payments
adyen.com

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Founded Year

2006

Stage

IPO | IPO

Total Raised

$266M

Date of IPO

6/12/2018

Market Cap

57.48B

Revenue

$0000 

About Adyen

Adyen provides an internet payment system for international merchants. The company helps merchants accept payments from consumers and the company focuses on maximizing payment conversion and excellent reporting. Adyen supports relevant payment methods across Europe, USA, Asia and Latin America and continues to expand.

Adyen Headquarter Location

Simon Carmiggeltstraat 6-50

Amsterdam, 1011 DJ,

Netherlands

+31 (0)85 888 8138

Latest Adyen News

Tis’ The Season To Turn Shoppers Into Buyers

Oct 15, 2021

Tis’ The Season To Turn Shoppers Into Buyers THIS Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was spent online in August alone. As we roll into peak shopping season, which now starts in October and runs through to end January, marketers in the retail sector are looking forward to major shopping events including singles day (11:11), Black Friday, Cyber Monday and Boxing Day sales. Online consumer spending is expected to continue to rise as more Australians turn to the internet and social platforms for their shopping. According to research from the Australian Retailers Association (ARA) in conjunction with Roy Morgan, Aussies are set to spend over $11 billion on Christmas presents this year, with a significant proportion to come from online sales. For marketers, it’s critical to be primed for these events; to take advantage of unprecedented volumes and rethink the strategies required to drive repeat custom. Today, consumer expectations of retailers have undoubtedly increased, according to Adyen’s Agility Report, 72 per cent of Australian shoppers won’t return if they’ve had a bad experience either in-store or online. A cookie cutter approach to marketing through this period just won’t cut it anymore. So here’s what to do to stay ahead of the competition and turn shoppers into buyers. Early start to holiday shopping This year, Australians are urged to start their Christmas shopping much earlier than pre-pandemic times as global supply chains and national postal services grapple with lengthy delays and supply issues. To meet the parcel boom, communicate your offers to customers as early as possible, make sure your online platform can cope with increased capacity and speed to handle a surge in traffic, and check you’ve got all key sales channels covered. Expect the unexpected Be prepared to see a rise in unconventional purchase journeys, unexpected customers, and unpredictable demands by offering a range of cross-channel options like buy online and return in-store. This is particularly important as Adyen research reports more than half (53 per cent) of Australians would be more loyal to a retailer that lets them buy online and return in-store. Other cross-channel options like click and collect, and endless aisle shopping are also seeing increased demand. Social commerce is key The discovery of products via social media channels will be a significant driver to sales this holiday season. Shoppers searching for, favouriting, and sharing their purchases online will trigger traffic via social channels directly to ecommerce websites. The key here is to ensure the customer journey is as frictionless as possible – from discovery, to on-site browsing, to payment and delivery. Make sure your shoppers are able to purchase via social media channels, or with as few redirects as possible. Adyen’s Report finds 69 per cent of Australians won’t shop with retailers whose app or website are hard to navigate. Make in-store and online a unified experience Promotions, flash sales, or loyalty benefits typically offered and managed in physical stores should be adapted to cater to online shoppers. For example, offer VIP online queues or discounts for shoppers using a specific payment method, or offer reward points when customers hit a spending target. Utilising payment-linked loyalty programs and promotions in app and online will continue to give customers a compelling reason to shop with you. Live shopping is the new normal Reimagine the physical shopping experience, virtually. With the absence of speaking to someone physically for any questions, having a platform to virtually interact with a salesperson will become increasingly common. Pave the way to pay Offer payment methods your shoppers prefer. Giving shoppers the option to pay the way they want though local or global payment methods will increase conversion rate when spontaneous or hasty shoppers land on your online platform or physical stores. For a truly seamless experience, you’ll receive bonus points from your customers if they’re able to purchase in one click via secure pre-filled contact and delivery fields. With the past few months being a particularly challenging time for most retailers, leveraging this bumper shopping season is the perfect opportunity to consider the key strategies and ecommerce intel to turn shoppers into buyers both online and in-store.

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Expert Collections containing Adyen

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Adyen is included in 6 Expert Collections, including E-Commerce.

E

E-Commerce

8,739 items

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

F

Fintech 250

248 items

S

SMB Fintech

1,132 items

P

Payments

1,618 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.

C

Conference Exhibitors

5,302 items

Adyen Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Adyen Rank

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