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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Accounting & Finance
advizr.com

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Founded Year

2013

Stage

Acquired | Acquired

Total Raised

$11.21M

About Advizr

Advizr is a financial planning solutions available, automating advice delivery, empowering more advisors to participate in holistic advice and allowing more clients to receive financial plans regardless of their net worth. Its intuitive and sleek interface enables advisors to create and deliver comprehensive plans in minutes.

Advizr Headquarter Location

36 W 25th St 9th Floor

New York, New York, 10010,

United States

844-223-8497

Latest Advizr News

Mariner, AdvicePeriod to Form $48.1B RIA

Jul 28, 2021

X X What You Need to Know Mariner’s deal to acquire AdvicePeriod was signed June 30 and is expected to close Aug. 31. The deal follows an investment in Mariner by private equity firm Leonard Green & Partners that will help fuel further growth. Mariner CEO Marty Bicknell and AdvicePeriod co-founder Steven Lockshin have co-invested in firms like Quovo, Advizr and Just Invest. Mariner Wealth Advisors is acquiring Los Angeles-based RIA AdvicePeriod in a merger that will create a $48.1 billion RIA. The deal, signed June 30 and expected to close Aug. 31, will create a “dominant client-centric, technology-enabled, fiduciary service provider of the future,” the companies said Tuesday. The purchase price was not disclosed. Founded in 2006 with $300 million in assets under advisement, Mariner has grown to more than $43 billion in AUA. AdvicePeriod had $5.1 billion in assets under management as of June 30. Mariner disclosed in April that the private equity firm Leonard Green & Partners had acquired an unspecified minor stake in it. “Fueled by” that investment, Mariner is “approaching 2021 as a year of growth with the goal of creating one of the largest national advisory firms in the United States,” it said Tuesday. AdvicePeriod is Mariner’s 25th acquisition to date. On July 8, Mariner announced the addition of about $1 billion in AUM with its acquisition of Allegiant Private Advisors in Sarasota, Florida. Overland Park, Kansas-based Mariner is headed by Marty Bicknell, its CEO and president. The Latest As part of the deal, Steven Lockshin, one of AdvicePeriod’s founders and principals, as well as the other AdvicePeriod equity holders will exchange their interests in their firm for interests in the combined entity, the companies said. “The strategic merger will better enable the firms to serve clients of all sizes and facilitate” the development of innovative financial services technology, broaden services to clients and advisors, offer increased access to tax services and business management, and launch a law firm to better serve clients’ estate planning needs, they said. “Steve and I have collaborated frequently over the years and together we expect to create the integrated financial services firm of the future,” according to Bicknell. “Our two companies each have a unique value proposition and when combined, we will strive to deliver exceptional value to our clients across the board,” he said in a statement. The merger represents the culmination of years of collaboration between Bicknell and Lockshin. The two executives co-invested in disruptive financial technology, including the account aggregation pioneer Quovo ( sold to Plaid in 2019), financial planning innovator Advizr ( sold to Orion in 2019), digital investment platform Betterment, direct-indexing firm Just Invest (being sold to Vanguard in a deal expected to close in the fourth quarter), custodial platform Altruist and estate planning platform Vanilla. Under the deal, AdvicePeriod will retain its brand and Lockshin, Jonathan Straub and Marc Russell will remain AdvicePeriod’s principals. Pictured: Marty Bicknell, CEO and president of Mariner Wealth Advisors

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Research containing Advizr

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CB Insights Intelligence Analysts have mentioned Advizr in 1 CB Insights research brief, most recently on Sep 30, 2020.

Expert Collections containing Advizr

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Advizr is included in 4 Expert Collections, including Wealth Tech.

W

Wealth Tech

992 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.

C

Capital Markets Tech

1,300 items

Companies in the capital markets tech space are providing software and/or services for investment banks, hedge funds, investment managers, and so forth. Companies included use technology across the front, middle, and back-offices and streamline all pre- and post-trade operations.

A

Automation in Banking

380 items

Startups providing solutions to banks to automate processes and operations.

F

Fintech

6,976 items

US-based companies

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