Advertising.com
Founded Year
1998Stage
Acquired | AcquiredTotal Raised
$68.75MValuation
$0000Revenue
$0000Missing: Advertising.com's Product Demo & Case Studies
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Expert Collections containing Advertising.com
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Advertising.com is included in 1 Expert Collection, including Ad Tech.
Ad Tech
3,737 items
Companies offering tech-enabled marketing and advertising services.
Advertising.com Patents
Advertising.com has filed 23 patents.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/22/2015 | 10/15/2019 | Promotion and marketing communications, Video on demand services, Social networking services, Swimming records, Network protocols | Grant |
Application Date | 5/22/2015 |
|---|---|
Grant Date | 10/15/2019 |
Title | |
Related Topics | Promotion and marketing communications, Video on demand services, Social networking services, Swimming records, Network protocols |
Status | Grant |
Latest Advertising.com News
Apr 11, 2023
Weinberg is also a Board Member of Emory University and the Mobile Marketing Association. Before Square, she was the vp of strategic media planning and consumer insights at Yahoo, vp of digital research and insights at MTV Networks and director of research at Advertising.com. Key Takeaways 19:41 – 22:54 – Embracing technology – Despite the advancements in modern technology, some companies still rely on traditional pen-and-paper methods for their operations. Weinberg is dedicated to helping businesses of all sizes become more agile and adapt to the changing market. Her primary focus is to assist these businesses in leveraging Square’s platform to automate their operations, diversify their revenue streams and stay ahead of the competition. 25:58 – 28:31 – Leveraging emotional storytelling – Square utilizes organic channels to showcase different communities through storytelling. One of their notable series is “Black Owned,” which spotlights black-owned businesses and their contributions to the community. Additionally, they have featured various cities such as Austin, highlighting its LGBTQ+ business owners, and Denver, showcasing Latinx business owners. When it comes to its paid campaigns and digital channels, Square prioritizes streaming, podcasts and social media channels like TikTok. 36:57 – 41:18 – The complete guidebook for small business owners – With the rise of entrepreneurship, Weinberg and Jackie Reses recognized the need to provide assistance to new small business owners. Drawing on their experience as a former Square executive and conversations with numerous successful entrepreneurs, they have distilled valuable insights and best practices into their new book, Self-Made Boss. The book aims to guide small business owners on how to build and grow their companies effectively.
Advertising.com Frequently Asked Questions (FAQ)
When was Advertising.com founded?
Advertising.com was founded in 1998.
Where is Advertising.com's headquarters?
Advertising.com's headquarters is located at 770 Broadway, New York.
What is Advertising.com's latest funding round?
Advertising.com's latest funding round is Acquired.
How much did Advertising.com raise?
Advertising.com raised a total of $68.75M.
Who are the investors of Advertising.com?
Investors of Advertising.com include AOL, Valhalla Partners, Grotech Ventures, Blue Chip Venture Company and New Enterprise Associates.
Who are Advertising.com's competitors?
Competitors of Advertising.com include RadiumOne.
Compare Advertising.com to Competitors
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Lotame is a provider in unifying data management, empowering publishers, networks, and brands to unlock the full value of audience data. Clients leverage Lotame's Unifying DMP, Crowd Control to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from data assets
Dstillery is a custom audience solutions company, enabling brands and agencies to maximize the value of customer data and transform the way they connect with their audiences.
33Across is developing technology that aims to help social media companies increase their revenue by unlocking hidden data from social interactions. 33Across' Brand Graph offers technology, tools, and real-time predictive systems to connect content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time.
AddThis connects publishers, services, and advertisers to audiences on the social web. The platform aims to allow publishers to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, and blogs. The company was founded in 2004 and is based in McLean, Virginia. In January 2016, AddThis was acquired by Oracle.
Thunder Industries is enabling creative relevancy for programmatic advertising. The company's Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats. On February 4th, 2021, Thunder Industries was acquired by Walmart. Terms of the transaction were not disclosed.
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