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Founded Year



Series A | Alive

Total Raised


Last Raised

$17.6M | 4 yrs ago

About Advertima

Advertima focuses on in-store retail media solutions, operating within the artificial intelligence and retail domain. The company's main service involves transforming physical grocery stores into retail media channels, using advanced machine learning and three-dimensional computer vision to convert in-store shoppers into relevant retail media audiences. It primarily sells to the retail industry. Advertima was formerly known as Advertima AG. It was founded in 2021 and is based in St. Gallen, Switzerland.

Headquarters Location

Lerchenfeldstrasse 3

St. Gallen, 9014,



Advertima's Product Videos

ESPs containing Advertima

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / In-Store Tech

The digital signage & displays market offers retailers digital signage solutions and display technologies. Solutions in this market involve the use of digital screens, monitors, and video walls to deliver dynamic and engaging visual content in various settings such as retail stores, transportation hubs, corporate offices, and public spaces. The market is driven by the growing demand for visually c…

Advertima named as Outperformer among 10 other companies, including Mood Media, Raydiant, and SES-imagotag.

Advertima's Products & Differentiators

    InStore Shopper Data Platform

    In-store real-time Targeting: The most relevant ad at the right moment [when they are paying attention to the screen] to the right customer delivers a targeted shopper experience even in a one-to-many environment. Audience Analytics: Advertima’s cutting-edge computer vision technology delivers online-like customer insights about audience demographics, verifiable metrics to track campaign reach and impact, and post campaign analytics based on real-time measurements about what worked best. Programmatic Scalability: Integration into the existing media platform and streamlining of online & in-store media products. Through digital real-time audiences, the logic of existing Media Platforms can be transferred to in-store.


Research containing Advertima

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Advertima in 1 CB Insights research brief, most recently on Jan 31, 2022.

Expert Collections containing Advertima

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Advertima is included in 6 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

2,107 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Market Research & Consumer Insights

722 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Smart Cities

1,148 items


Retail Media Networks

324 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.

Advertima Patents

Advertima has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics



3D imaging, Stereoscopy, Vision, Optical devices, Computer vision


Application Date


Grant Date


Related Topics

3D imaging, Stereoscopy, Vision, Optical devices, Computer vision



Latest Advertima News

Milan Startups - Plug and Play Tech Center

Aug 2, 2023

Company Description Advertima is the provider of analytics data in physical retail through the visual interpretation of people. The AI interprets the physical appearance, the full-body motion and the situational context of visitors entering shopping centers or retailer locations.The powerful analytics tool allows the understanding of visitor journeys, the demographic segmentation of visitors, dwell times, tenant performance, and many more individual applications.Beyond that, they provide powerful upgrades to Digital Signage through audience analytics and smart targeting of viewers. This allows a sophisticated customer interaction at the point of contact, boosting customer attention, interaction, and response. Additionally, the setup measures content performance, which enables content analytics with tools such as A-B testing.CLIENTS & PARTNERS: SPAR, TopCC, TopPharm, Posterscope ZwitterCo, Inc. Company Description Our mission is to make it practical for industries to recycle water and enhance product recovery with breakthrough advancements in filtration. We offer water treatment and separation solutions that cut chemical demands, maintain steady performance, and last.Our membranes are built from a breakthrough zwitterionic copolymer that can solve organic separation challenges that are not feasible for other membrane technologies. Our innovation is a new material that is immune to irreversible organic fouling, enabling treatment for the most challenging streams.ZwitterCo works with channel partners to deliver cost-effective treatment processes. While our initial focus is treating digestate (from anaerobic digestion of manure and organic streams), wastewater from food processing facilities, bioprocessing streams (DSP and wastewater), and landfill leachate, ZwitterCo membranes are applicable to many other streams containing organics such as proteins, fats, oils and grease. Glana Sensors Company Description Glana’s patent pending solution consists of state-of-the-art continuously variable optical filters in combination with 3D reconstruction techniques. By making use of this innovative approach to hyperspectral imaging, Glana’s solution provides a high spectral and spatial resolution together with 3D-modelling capabilities.One of the many application areas of the technology lies within the agtech-area where Glana's product is used in combination with drones to scan cultivation fields. By combining the hyperspectral data cubes with machine learning and computer vision; weeds, nutritional deficiencies and pathogens can be detected prematurely, which means a dramatic improvement in decision support for farmers.The company is at an early stage with many opportunities for application areas and is happy to discuss your possible needs. Shield. Company Description Shield was established in 2018 by Shiran Weitzman and Ofir Shabtai out of an acute market failure that the two recognized.They built a leading RegTech startup, focusing on employee communications data management, supervision, and compliance for regulated financial institutes and other highly regulated enterprises.Shield utilizes AI, Natural Language Processing and Visualization capabilities to automate and orchestrate the complete employee communications compliance lifecycle. From Capture, retention, enrichment through analytics and AI-powered proactive surveillance to mitigate risk, reduce operational costs and make employees monitoring efficient and ROI driven.Leading, global financial institutes have adopted Shield’s technology and are seeing significant regulatory readiness and operational efficiency improvements. VoxSmart Company Description VoxSmart is a surveillance technology provider that designs, develops and deploys software to better manage business risk, market insights and meet regulatory requirements. Our team includes experts in finance, regulation and business analytics that can help to find and fix the problems encountered by regulated firms in the financial space andbeyond. Our technology captures employee communications, both voice and electronic, wherever they are working, and turns the data this generates into useful information about your business conduct, operations and opportunities. We help connect a firm’s people, processes, and technology to deliver operational efficiencies and enable smarter business decisions.With a global client base including top banks and inter-dealer brokers in the US, Canada, Europe and Asia, we pride ourselves in offering the most comprehensive suite of products that addresses key challenges around data integration, processing and analytics for the world’s financial community. ThroughPut Company Description Cool is a CO2 utilization startup that begun at the University of Cambridge. They believe CO2 represents a source of carbon that can be used to make valuable materials. By making advanced carbon materials from CO2 they aim to close the carbon cycle, permanently.Their unique technology is permanently carbon negative, profitable and scalable. Their end product is an advanced forms of carbon that has applications in construction, aerospace, defence, and more. By installing on-site CO2 refinery, they can decarbonise industrial point source plants. The end products are sold to industry, ofsetting the carbon capture cost and making emissions reductions profitable. Strayos Company Description Strayos is a platform that uses 3D visual AI technology to create digital twins of mining and cement sites. The platform gathers data from a variety of sources, including drones, satellites, scanners, smart drills, and sensors. Strayos provides AI-powered tools for every step of the mining value chain, enabling companies to extract raw minerals and materials more sustainably.By applying a combination of visual sensing technology and AI software, Strayos is able to improve the detection of high-grade ore, model geology more accurately, and optimize extraction methods to increase yield and reduce waste. The platform has been implemented in 600 mines and integrated with the top 2 drilling OEMs. Customers of Strayos have reported up to a 10% reduction in energy costs for ore crushing and milling processes, which translates to 100K CO2e for medium-sized mines. Electrified Th… Company Description Burning fossil fuels to generate heat and electricity on-demand produces an enormous amount of carbon emissions. Wind and solar are cleaner but intermittent and can only deliver electricity, not the 1700-2000°C needed for intense industrial processes and to run efficient compressed-gas turbines.A technology that converts intermittent electricity into constant high heat could transform the energy industry. Known options to store renewable electricity thermally—such as hydrogen, hot rocks, carbon blocks, or molten salts—are capital-intensive, not very efficient, or both. There is an urgent need for highly efficient, cost-effective options to produce carbon-free heat for steel and cement production and on-demand electricity for the grid.Electrified Thermal Solutions is developing an energy storage technology that stores renewable electricity as 2000°C heat. Based on novel, low-cost conductive ceramics, this easily deliverable, zero-carbon heat is the most efficient and cost-effective option to replace fossil fuels in industrial plants and turbine power plants.ETS’s technology, the Joule Hive, can store gigawatt-hours of excess renewable energy as 2000°C heat more efficiently and cheaply than competitive thermal storage technologies. O.C.O Technolo… Company Description Next2Sun has developed an agrivoltaics system whose core innovation lies in the vertical installation of special solar modules that can exploit the solar radiation from both sides (“bifacial” modules).The two sides of the module are deployed facing East and West respectively. As a result, electricity is produced, especially in the morning or evening. The areas between the module rows can continue to be used for agriculture and emerging flowering strips offer space especially for the endangered insect world and many bird species. Variable row spaces of at least 8 meters continue to enable a wide range of agricultural destinations. Guaranteed Company Description In an industrial environment large equipment is often tailor-made and exposed to severe operational conditions requiring a high structural integrity and lifetime. This results in long lead times when metal parts break down or even complete replacement of entire installations when parts have become obsolete, moulds have been lost or suppliers have gone bankrupt. This either leads to huge financial losses due to unforeseen lengthy production standstills or to high storage and logistic costs. Guaranteed offers a solution to these problems.Guaranteed's technology allows to repair and rebuild on demand these large slow movers, reducing the long lead times and eliminating the need for large amounts of new raw materials as well as avoiding storage or transportation costs. Born from Innovation, we use state of the art unique simulation, monitoring and inspection tools to guarantee first time right zero-defect production; while being raised in Industry Guaranteed provides a one-stop-shop for industrial reliability. Enco - Energia… Company Description Enco is a start-up with a clear mission: to give people back control over their own energy, 100% renewable of course. Enco is a fundamental step towards a zero-emission economy, more people-centred than profit-centred.How? By creating energy communities in a simple and transparent way, equipping citizens with the tools they need to produce energy on the roof of their homes, and share it with their neighbours, without having to deal with bureaucracy. Enco's vision is a world in which everyone benefits from the economic, environmental and social advantages of an energy community, and is empowered to produce energy.Specifically? Enco installs photovoltaic panels and storage systems, creates and manages energy communities, and distributes the proceeds fairly among the participants. With Enco you can produce renewable energy, consume it, share it with your neighbours, save on your energy bills and contribute to a greener Italy. Tactotek Company Description Parola is a developer of a dialog management system intended for building automated dialogues with the help of Artificial Intelligence. The company offers a dialog layer that allows enterprises to unify their conversational AI strategy in a single hub and helps brands to manage their conversational AI experiences across all of their customer channels, enabling clients to have better conversations with their customers.Their aim is to build the most comprehensive solution in this sector for enabling every company in the world to have better conversations with their customers. The startup pursues this vision with the highest standards of technical engineering and combines it with innovative leadership and a strong commitment of every team member to re-imagine the future of customer communication. Nourished Company Description Holifya is an innovative healthtech startup, one of the first in Italy to offer such a personalised service rooted in science. Holifya's mission is to create the first hub, the first platform for Digital Health & Wellness, with a personalised and scientific approach, based on users' genetic profile, biomarkers, habits and goals. To leverage technology, and advanced data analysis modalities (such as machine learning), to support doctors or nutritionists in creating an increasingly personalised 360° health and wellness plan that evolves with the clients needs. Holifya analyses all aspects of health and wellness - through DNA testing in conjunction with costumers' relevant biomarkers and goals - from the body, to the mind. HIRO Robotics Company Description FunCell is a company that provides biobased additives for paper, boards and nonwoven industry :- Packaging- Hygiene papers- Specialty papers- Cardboard industryOur product:- BioWet: reinforces paper mechanic x2 when dry and 20x when wet. It allows paper manufacturers to save 30% of primary material.We are using a natural polymer extracted from biomass. The additive is non-toxic! We are in the process of getting the food contact approval.The beauty of our additives is that they are increasing the mechanical strength of the treated paper and at the same time they do not hinder recyclability. A paper treated with BioWet can be “repulped” to make new paper. Paper manufacturers directly integrate the additive in their processes - it react with the cellulose naturally by forming a chemical liaison to reinforce the paper.We already have proven our additive efficiency with top-tiers customers in Europe. We are located in Grenoble (French Alps) in a region that used to be the heart of the paper ecosystem and even if this Industry has now vanished, the paper ecosystem in the region remains very active and FunCell is a living proof of it. Analytical Fla… Company Description Gastrograph AI is a specialized artificial intelligence platform for the F&B industry that understands what consumers taste and how consumers develop preferences based off that perception. Our software makes predictions that optimize every step in a food or beverage product's lifecycle - from conception to consumption. Once a product is profiled in Gastrograph, perception and preference predictions are automatically generated with minimal time and cost. Gastrograph AI is trained on all of your data, all of the time, and is constantly learning. Models are continuously updated and made more accurate. Gastrograph AI can be continuously queried to answer new questions and “mined” for new insights. Gastrograph’s expert formulation tools help you translate consumer sensory descriptors into clear and actionable product enhancement insights. H2Ok Innovatio… Company Description Each year the billions of coffee beans that eventually make their way into the Americanos, lattes, and cappuccinos of the world are harvested by milling and extracting them from the coffee plant. The surrounding fruit is discarded, often dumped into rivers or left to rot in heaps. So we invented something better to do with it. Something that’s better for everyone.For food & beverage companies, it is an all-natural, clean-label, nutrient-dense and distinctly flavorful ingredient as a sustainable found food. For farmers and families in coffee growing countries, it creates sustainable jobs and a new revenue source for some of the poorest areas of the world. And, for the environment, it removes botanical waste from streams and soil, strengthening the land and lives of the people and species there. Caskai Company Description Caskai creates beverages from cascara - the dried fruit of the coffee cherry. We use only certified Premium Sun-Dried Cascara™ in our products that meet our flavor and nutritional standards. Beyond just tasting great, cascara contains a host of important nutrients and bioactive compounds that have a positive effect on health.Caskai has created two product lines; 1) Caskai Sparkling Cascara Infusion, a lightly carbonated refreshing cascara drink with only 40 calories and; 2) Caskai Cold Brew Cascara, a strong and highly functional all-natural energy drink.Once considered the forgotten part of the coffee and a waste product, except for a few parts of the word, coffee fruit and cascara are being "rediscovered"​ and upcycled into delicous and nutritious food & beverages. Sphera Encapsu… Company Description The demand for research and development of new delivery systems and formulation of bioactive compounds or molecules with specific characteristics is increasing worldwide. This tendency is supposed to grow in the next decade as a consequence of the creation of new reliable formulations, the higher competition between industries and the ambition for designing new concepts at a lower price.Sphera was born out of the desire to respond to the high demands of the encapsulation market and to provide research and development tools that will assist the creation of specific solutions for the realisation of products that are both innovative and competitive.All formulations are made with 100% biocompatible and biodegradable matrices — more convenient and safer than synthetic polymers. erthos (former… Company Description We are a team of passionate scientists, environmentalists and engineers who have come together from various backgrounds to influence one of the largest industries in the world to make a positive change. We transform agricultural by-products into compostable replacements to traditional polystyrene and polypropylene inputs. It’s simple. We use the power of plants to help existing plastic manufacturers create single use plastics in a 100% eco-friendly and non-toxic way.Our eco-resins are created using agricultural by-products and have the following key features: (1) Cost Competitive, (2) Compatible With Existing Plastic Manufacturing Lines and (3) Compostable in 65 Days (or less). CelluForce Company Description Cellulose nanocrystals (CNC) is a new advanced biomaterial produced from wood. Made of infinitely small cellulose crystals derived from trees, CNC is produced as a spray-dried powder or as a liquid suspension and can be used to improve product performance such as strength, impermeability, homogeneity and biodegradability in several applications (packaging, cosmetics, adhesives, paints, oil and gas, rubbers, polymers...).In the packaging field, CNC can provide high gas barrier when applied as a thin primer (1 micron) on various film substrates. As such, the film can still be considered mono-material for recycling purposes.CelluForce NCC® can be tuned to perform functions through hydroxyl and sulfate groups. Some of these functions include emulsifiers, lubricants, blockers, suspensions, strengtheners, and thickeners. Notpla Company Description WIliot is a fabless semiconductor company developing passive SoC platforms for the IoT market. No battery and seamless connectivity operation will be the baseline enabler of IoT future growth.Wiliot’s IoT Pixel tags, which are about the size of a postage stamp, continuously collect data about the world around them. They’re Bluetooth-enabled, encrypted, and designed to be manufactured into clothing, food packaging, and more. And because they harvest radio frequency energy from their surroundings, they don’t require a battery. At the platform level, Wiliot taps AI algorithms to make sense of inputs from its tags.Wiliot helps retailers and brands transition to the new world of omni-channel, next gen instore experiences with more efficient store real-estate and staffing; forecast demand and optimize inventory levels, understand customer behavior, and prevent theft and loss. When one of our IoT Pixels is applied to your product - you can achieve item-level product intelligence and a continuous view of how inventory flows from manufacturer to customer. Inphocal Company Description Gazelle Wind Power Limited was founded to accelerate the transition to renewable energies by introducing the next generation of advanced offshore wind platforms.The key for market growth is the reducing Levelized Cost of Electricity (LCOE) through lowering of CAPEX and OPEX and improving yield. Gazelle significantly reduces CAPEX, as well as speed to market. Additionally, by enabling the reduction in cost from offshore wind energy, Gazelle contributes to accelerating the decarbonisation of electricity production.Gazelle’s team brings together veteran experts from the global renewable energy and power generation industries supported by leading naval engineers. The Board of Directors includes Chairman, Dr Javier Cavada, previously, President at Wärtsilä Corporation, with extensive experience leading international expansion and deployment of successful proprietary technologies; Founder and President, Jon Salazar, a former executive with Deloitte and Heathrow Airport in London; Pierpaolo Mazza, a veteran of GE Power Generation and Wärtsilä; David Mesonero, Iberdrola's Deputy Director of corporate development and former CFO at Siemens Gamesa Renewables, and Connie Hedegaard, the former Minister of Energy of Denmark and EU Commissioner for Climate Action. Levistor Company Description Levistor is a private company formed to commercialize innovative kinetic energy storage technology for grid power boosting. Their goal is to build the only known, fail-safe flywheel with a simple, low-cost steel construction that can spin faster for greater energy storage, enabling ultra-rapid electric vehicle charging.Their inherently safe flywheels require little containment and no safety enclosures or bunkering that flywheels traditionally require to protect people and property in the event of a mechanical fault. This brings down the cost and makes flywheels a viable technology for supply bursts of energy, as in EV charging or regenerative braking.The patented laminated flywheel uses sheets of high-strength, low-cost steel to allow higher speeds, lower costs, and a structure that ensures a crack can never pass from one sheet to the next. They can thus achieve a high energy density, lower cost, and a safer flywheel than competitors. Forecasty.AI Company Description Brimstone Energy is a venture-backed R&D company with the ambition to reduce global CO2 emissions by a couple of percentage points. The cement/concrete industry is a $1T market opportunity responsible for 5.5% of GHG or approximately 8% of global CO2 emissions, the same emissions as cars.Brimstone has developed a process capable of producing carbon-neutral Portland cement and supplementary cementitious materials, regardless of the energy source.Brimstone Energy was founded in 2019 at Caltech and since then moved to the Bay Area thanks to Cyclotron Road and other federal and private grants. We are lucky to be supported by wonderful investors and advisors. Over the years, we have assembled a strong and diverse team of special individuals devoted to making an impact on climate change. Our culture is focused on hard work, equity, and gratitude. Cemvita Factory Company Description With technology originated at MIT, 247Solar Plants represent the first distinctively new approach to solar power in many years. Their modular design brings all the advantages of mass production to applications requiring as little as 400kW capacity 24/7, while occupying as little as 4 acres of land. Yet, 247Solar technology is scalable to meet any demand.47Solar Plants combine three proprietary core technologies from 247Solar’s Ultra-High Temperature Technology Platform:1. An innovative Solar Collector that uses sunlight to heat ambient-pressure air to 970°C (1800°F).2. A simple, inexpensive, Thermal Energy Storage system that stores energy as heat instead of electricity3. A revolutionary Heat2Power turbine that converts ultra-hot, ambient- pressure air to electricity without combustion or emissions. Chement Company Description According to a McKinsey Report, manufacturing workers spend an average of 800 hours per year entering data into forms, spreadsheets and software systems: approximately 40% of their overall time. For this reason, Screevo offers a voice assistant capable of guiding users through industrial processes and doing the data entry tasks on their behalf. Thanks to a pure voice interaction, workers can focus of what matter the most: create value with their hands.Screevo delivers on its promise through algorithms of natural language understanding (NLP) and robotic process automation (RPA). The RPA engine allows the voice assistant to control any software system seamlessly: the initial setup takes only a few weeks and no integration with in-house systems is required. The customer shall only record its screen during standard operations: Screevo team prepares a tailored process and allows the customer to download Screevo app on PC and smartphone, wear the headphones and let the voice assistant take care of the rest. Company Description helps industrial companies prevent unplanned downtime and unnecessary wastages. Their core solutions lie in Condition Based Monitoring and Predictive Maintenance for a wide range of industries including manufacturing, maritime and construction. They achieve this by deploying our ‘proprietary IoT sound sensors and AI platform’, thereby helping clients to save substantial maintenance expenses without the need for a huge learning curve nor high-risk deployments on ground.Their proprietary high-performance IoT sound sensor is compact and built to withstand harsh industrial environments, allowing for flexible deployments across a wide range of industries, operational sites and machines. They then leverage on their unique 3-dimensional approach to analyse the sound data collected and do Condition Based Monitoring for a wide range of machinery, as well as to pick out sound anomalies for Predictive Maintenance, where accurately identify potential machine failures and downtime.Their solutions are 5X faster with the help of Meta Asset Capsule™, their existing library of data resources to catapult the speed of deployment so that clients can see a faster ROI.At heart, they see themselves as a catalyst to help industrial companies transform into ‘Industry 4.0’ and beyond. Ketos Company Description MakeGrowLab (MGL) is biotechnology company that grows plastic free materials for the future. Scoby Packaging Materials™ (SPM) is weaved through a biological process that turns unwanted food into biomaterials.SPM™ is a form of pure cellulose has unique features that do not require petroleum-based additives and other nonbiodegradable and toxic substances. Scoby Packaging Material ™ is being developed for sustainable packaging for personal care and food brands looking to produce home-compostable, recyclable, and circular solutions that have outstanding oxygen, grease, and water barrier to replace petroleum-based formulations.Using our innovative, patent-pending technology we are able to grow Scoby Packaging ™ in two different forms: a flexible film and suspension additive for barrier coatings, adhesives and composites. The material can be used for all kinds of packaging and wrapping that might normally be done with plastic. *Material for food contact approved. Regusto

Advertima Frequently Asked Questions (FAQ)

  • When was Advertima founded?

    Advertima was founded in 2021.

  • Where is Advertima's headquarters?

    Advertima's headquarters is located at Lerchenfeldstrasse 3, St. Gallen.

  • What is Advertima's latest funding round?

    Advertima's latest funding round is Series A.

  • How much did Advertima raise?

    Advertima raised a total of $25.8M.

  • Who are the investors of Advertima?

    Investors of Advertima include Fortimo, Swisscom Startup Challenge, MA Ventures, NVIDIA Inception Program and Plug and Play Milan.

  • Who are Advertima's competitors?

    Competitors of Advertima include Footprints for Retail, Trigo, Clerk, SightCorp, Standard AI and 7 more.

  • What products does Advertima offer?

    Advertima's products include InStore Shopper Data Platform.

  • Who are Advertima's customers?

    Customers of Advertima include TopCC and SPAR.


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