Adverity company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

adverity.com

Founded Year

2014

Stage

Series D | Alive

Total Raised

$167.7M

Last Raised

$120M | 9 mos ago

Mosaic Score

+50 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Adverity

Adverity offers a marketing and ETL platform that can connect and manage data sources, create data stack with data normalization, and calculate and clean up functionalities.

Adverity Headquarter Location

Rathausstrasse 1/2nd Floor,

Vienna, 1010,

Austria

+43 1 8903155

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Adverity

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Adverity in 2 CB Insights research briefs, most recently on Dec 21, 2021.

Latest Adverity News

Almost Half (42%) of CMOs Claim Data Hinders Creativity, According to New Report From Adverity

May 12, 2022

The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is becoming increasingly difficult. 73% are committed to having a Marketing Operations role in their team but only 12% have had this role for more than a year 30% of CMOs say their teams only review marketing data up to once a quarter May 12, 2022 07:00 AM Eastern Daylight Time NEW YORK & LONDON--( BUSINESS WIRE )--42% of CMOs believe data is hindering creativity among marketing teams, according to a new report by Adverity, the data and analytics platform for marketing, sales, and eCommerce teams. The report, entitled “Data, People, and Culture: The Evolving Role of the Modern CMO”, surveyed 300 CMOs across the US, UK, and DACH region (Germany, Austria, and Switzerland) from small to midsize businesses, to better understand how the role of the CMO is changing amid the growing digitalization of the industry. However CMOs are at odds on whether the exponentially increasing sophistication and volume of data helps or hinders creativity, with 41% insisting data does in fact help and 17% remaining undecided. Importantly, those that say it greatly hinders creativity are twice as likely to struggle with a lack of tools. Furthermore, responses suggest that 30% of marketing teams only review data once a quarter or less, and nearly half (43%) of CMOs feel the greatest barrier to getting value from their marketing data is related to company culture. At the same time, the need for a dedicated marketing ops role to manage martech stacks has accelerated dramatically. 73% of CMOs are committed to introducing this role to their team: 45% already have someone in place, and a further 28% are currently hiring. Only 12% of CMOs have had one in place for more than a year. Harriet Durnford-Smith, CMO, Adverity said: “Modern marketers are faced with huge volumes of data streaming in from multiple sources, so it’s not at all surprising to see CMOs are focused on investing in people dedicated to managing the entire data stack. Without eyes on the big picture, insight-driven decision making becomes nearly impossible. It’s staggering that 30% are only reviewing their data sporadically – in today’s data-driven marketplace, brands are in danger of counting themselves out of the race if they don’t have a single unified view of performance, in real time. Now is the time for CMOs to champion change in company culture and embrace the opportunities that data brings.” Other key findings from the survey include: People: 66% of CMOs say it’s harder to hire new employees with a data background than to upskill their current team. 36% said retention is becoming increasingly difficult, so even if marketers find a fantastic data hire, there’s no guarantee they’ll stick around. Half (49%) agree the amount of manual reporting required is putting people off wanting to work in their marketing team. Culture: CMOs are having trouble getting the rest of the C-suite on their side with 17% saying there is a lack of enthusiasm from leadership. Cumbersome legacy workflows are having an impact on culture, and the silos and bottlenecks that come with them (15%). Data: 18% of respondents claim the biggest single reason they are struggling to get value from their data is a lack of tools to manage it. 38% say not having the right tech to consistently deliver valuable insights from data is a hindrance, followed by having people with the right skill sets (19%). 43% say their team spends more time getting data in one place than they do actually using it to make decisions, which can be time-consuming, inefficient and prone to human error. To view the full report, visit: https://www.adverity.com/resources/research-evolving-role-of-the-modern-cmo ENDS Methodology In April 2022, Adverity commissioned a survey of 300 CMOs across the US, UK, and DACH region (Germany, Austria, and Switzerland). Respondents were interviewed over the telephone, and represent a wide range of industries, including Technology, Marketing Agencies, and eCommerce. Respondents came from small and midsize businesses as defined by Gartner ; small businesses are defined as organizations with an annual revenue of between 20 million and 50 million USD while mid-sized enterprises are defined as organizations with an annual revenue of between 50 million to 1 billion USD. About Adverity Adverity is a leading intelligent data and analytics platform that enables businesses to make insights-driven decisions, faster and easier. Used by marketing, sales and eCommerce teams around the world, Adverity transforms siloed data into actionable insight, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels. By automating data integration from hundreds of sources and working seamlessly with your existing tech stack, Adverity's flexible end-to-end platform delivers a single view of marketing and sales performance across your entire business. The platform's powerful data visualizations and proactive analytics reveals tangible insights and uncovers real-time opportunities for improving performance and driving growth. Adverity is headquartered in Vienna, with offices in London and New York. Learn more at adverity.com. Contacts

Adverity Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Adverity Rank

  • When was Adverity founded?

    Adverity was founded in 2014.

  • Where is Adverity's headquarters?

    Adverity's headquarters is located at Rathausstrasse 1/2nd Floor,, Vienna.

  • What is Adverity's latest funding round?

    Adverity's latest funding round is Series D.

  • How much did Adverity raise?

    Adverity raised a total of $167.7M.

  • Who are the investors of Adverity?

    Investors of Adverity include Sapphire Ventures, SoftBank Group, AWS Grunderfonds, Mangrove Capital Partners, Felix Capital and 7 more.

  • Who are Adverity's competitors?

    Competitors of Adverity include Hevo Data and 7 more.

You May Also Like

Matillion Logo
Matillion

Matillion provides a complete data integration and transformation solution that is purpose-built for the cloud and cloud data warehouses. Optimized for modern enterprise data teams, Matillion is built on native integrations to cloud data platforms such as Snowflake, Delta Lake on Databricks, Amazon Redshift, Google BigQuery, and Microsoft Azure Synapse to enable new levels of efficiency and productivity across any organization.

Dremio Logo
Dremio

Dremio provides a data analytics platform that allows business users to curate precisely the data they need, from any data source, then accelerate analytical processing for BI tools, machine learning, data science, and SQL clients.

Eder Labs Logo
Eder Labs

Eder Labs offers a distributed computing platform with blockchain-grade encryption which enables secure artificial intelligence to help scale research and unearth new intelligence.

Roivenue Logo
Roivenue

Roivenue is a business-critical decision making tool for e-commerce marketing professionals. Roivenue tracks and attributes investment across the entire customer journey, translating data into ROI-focused insights.

Optimove Logo
Optimove

Optimove develops CRM software primarily for business-to-consumer brands. The company’s platform aims to use AI to discover customer segments and orchestrate CRM journeys, facilitating the management of marketing communications with up to hundreds of segments.Optimove began as a retention automation platform powered by predictive micro-segmentation technology. Marketers use Optimove to manage and automate their entire cross-channel customer marketing plan. By automatically personalizing, executing, and evaluating a complete system of customer-data-driven campaigns, the software enables marketers to maximize revenues and customer lifetime value.

Railz Logo
Railz

Railz is a single API that integrates with the majority of accounting software service providers used by small businesses.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.