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Founded Year



Reverse Merger | IPO

Total Raised




About AdTheorent

AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and solutions to deliver advertising campaigns for marketers. AdTheorent's machine learning platform powers its predictive targeting, geo-intelligence, audience extension solutions, and in-house creative capability, Studio A\T. AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver results, measured by each advertiser's real-world business goals.

AdTheorent Headquarters Location

330 Hudson Street 6th Floor

New York, New York, 10013,

United States


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Expert Collections containing AdTheorent

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AdTheorent is included in 4 Expert Collections, including Digital Health.


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AdTheorent Patents

AdTheorent has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Promotion and marketing communications, Production and manufacturing, Data management, Systems engineering, Technical communication


Application Date


Grant Date



Related Topics

Promotion and marketing communications, Production and manufacturing, Data management, Systems engineering, Technical communication



Latest AdTheorent News

AdTheorent Wins The “Programmatic Marketing Innovation Award” in 2022 MarTech Breakthrough Awards Program

Aug 12, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World AdTheorent Holding Company, Inc, a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it has been selected as the winner of the “Programmatic Marketing Innovation Award” in the MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. This is AdTheorent’s third consecutive year being honored with a Martech Breakthrough Award. AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both agency and brand customers. Without relying on individualized profiles or sensitive personal data for targeting, AdTheorent utilizes machine learning and advanced data analytics to deliver measurable real-world performance for advertisers. Central to its ad-targeting and campaign optimization methods, AdTheorent builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression. AdTheorent’s privacy-forward targeting focus is statistical, not individualized, with its platform statistically scoring millions of ad impressions per second in order to determine the probability that a given digital ad impression, if served a brand’s ad, will drive a desired business outcome. Therefore, AdTheorent does not need to compile or maintain user profiles or rely on cookies or user IDs of any kind for targeting. Additionally, the platform offers customized vertical solutions to address the needs of advertisers in specialized industries. These specialized solutions feature vertical-specific capabilities related to targeting, measurement and audience validation. “We are truly honored to be recognized by MarTech Breakthrough Awards,” said Jim Lawson, CEO of AdTheorent. “Our platform and machine-learning based solutions are engineered to optimize ad campaigns based on real-time business events, in the most privacy-forward manner that exists today. Our focus transcends ad clicks and video completes; customers value our offerings because of the efficiency with which we can drive measurable outcomes like prescription lift, online sales, form completes, customer registrations, and more.” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world. “The most prevalent method used today in programmatic advertising is cookie-based retargeting, which relies on users’ web browsing histories. This method is very personalized and it can be invasive. The second most prevalent method is segment-based audiences. This relies on data whose source, age and reliability is not known or provable. It’s often inaccurate and yields significantly lower conversions or advertiser ROI,” said James Johnson, Managing Director at MarTech Breakthrough. “Regulatory and industry changes which disfavor individualized and user profile-based advertising are further accelerating demand for privacy-forward solutions. AdTheorent’s ML-powered Predictive Advertising doesn’t rely on sensitive or individualized personal data for targeting – and it drives tangible business outcomes for their customers. Congratulations on winning the ‘Programmatic Marketing Innovation Award. '” AdTheorent’s platform operates on a massive scale with the platform models evaluating millions of impressions per second based on 700+ data attributes, identifying data correlations among conversions and optimizing targeting based on each impression’s predictive score. AdTheorent evaluates over a million impressions each second. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

AdTheorent Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
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AdTheorent Rank

  • When was AdTheorent founded?

    AdTheorent was founded in 2011.

  • Where is AdTheorent's headquarters?

    AdTheorent's headquarters is located at 330 Hudson Street, New York.

  • What is AdTheorent's latest funding round?

    AdTheorent's latest funding round is Reverse Merger.

  • How much did AdTheorent raise?

    AdTheorent raised a total of $4M.

  • Who are the investors of AdTheorent?

    Investors of AdTheorent include MCAP Acquisition, Monroe Capital, H.I.G. Growth Partners, OmniCapital Fund, Mogility Capital and 3 more.

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