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ENVIRONMENTAL SERVICES & EQUIPMENT | Solid Waste
adtechsys.com

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Stage

Incubator/Accelerator | Alive

About ADTech

ADTech provides optimized anaerobic digestions systems that fit the need of the customer to dispose their biodegradable waste and/or generate energy.

ADTech Headquarter Location

Lebanon

+961 76300411

Latest ADTech News

Tappx Launches World’s First Contextual Audiovisual Advertising Solution

May 18, 2021

Share Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content. Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale. Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences.

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