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Founded Year



Angel | Alive

About Adoreboard

Adoreboard uses emotion AI to analyse, measure and unify Human Experiences for better business outcomes.

Adoreboard Headquarter Location

Queen's House 14 Queen St

Belfast, BT1 6ED,


+44 28 9099 3880

ESPs containing Adoreboard

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail Tech

Emotion sensing companies use AI to help identify human emotions to measure satisfaction or emotional reaction to a specific piece of content. This includes capturing facial expressions via in-store cameras, assessing vocabulary used in written communications, and determining emotions derived from voice interactions (call, smart assistant, etc.).

Adoreboard named as Challenger among 7 other companies, including Realeyes Data Services, Affectiva, and MEGVII.

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Expert Collections containing Adoreboard

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Adoreboard is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

9,093 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Customer Service Tech

825 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

Latest Adoreboard News

Orbit Selects Adoreboard to Improve Digital Customer Experience

Nov 2, 2021

Share Orbit Group , the leading provider of social housing in the UK has selected Adoreboard to help prioritise improvements to digital customer experience using Emotion AI. Orbit Group, which manages over 44,750 homes in the UK has seen a significant increase in online interactions from customers in the last year. Social housing customers are now turning digital channels like online chat to access services and support. Adoreboard will enable Orbit Group to eliminate the manual analysis of text feedback from these digital channels and increase speed to insight by 90%. Adoreboard, uses Emotion AI to integrate customer feedback from multiple digital channels and automatically predicts the business implication of resolving issues for customers. Emotion AI is used to prioritise issues based on the emotional intensity expressed by customers in the feedback. Nov 2, 2021 Julie Kay, Head of Digital Operations at Orbit Group says digital technology will play a key role in the housing sector by serving the diverse needs of social housing customers in new ways: “We’ve seen a 62% increase in online interactions and with that brings a challenge to turn the raw feedback into insights and actions. With Adoreboard we can reduce the time it takes to arrive at insights and easily understand how these insights will impact our business. The result is an insight driven approach to improving not only the services and support we provide but the digital channels from which they can be accessed.” Adoreboard is a leader in Human Experience (HX) software and a Gartner Cool Vendor in customer analytics using artificial intelligence. The software is used by global brands like Procter and Gamble and Healthscope to create better human experiences for its customers and employees.

Adoreboard Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Adoreboard Rank

  • When was Adoreboard founded?

    Adoreboard was founded in 2011.

  • Where is Adoreboard's headquarters?

    Adoreboard's headquarters is located at Queen's House, Belfast.

  • What is Adoreboard's latest funding round?

    Adoreboard's latest funding round is Angel.

  • Who are the investors of Adoreboard?

    Investors of Adoreboard include Halo Business Angel Network.

  • Who are Adoreboard's competitors?

    Competitors of Adoreboard include Lily AI and 7 more.

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Empath is the developer of an Emotion AI solution that can identify emotions from a person's voice - in real-time, regardless of language. By analyzing multiple physical properties of the voice, Empath detects 4 emotions: joy, calm, anger and sorrow, as well as energy level.

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Realeyes Data Services is an eye-tracking and emotion measurement firm for participant data mining. Realeyes measures facial expressions and quantifies people's emotional reactions through standard video devices, such as webcams and in-store cameras.

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Neurodata Lab

Neurodata Lab develops a solution for managing customer experience based on emotional-based data cues.

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