AdMob
Founded Year
2006Stage
Acquired | AcquiredTotal Raised
$34.7MValuation
$0000Revenue
$0000About AdMob
AdMob offers a pay-per click marketplace for mobile applications. AdMob works with advertisers who pay to show advertisements based on criteria users set on their applications. It was founded in 2006 and is based in San Mateo, California. In November, 2009, AdMob was acquired by Google.
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Research containing AdMob
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned AdMob in 1 CB Insights research brief, most recently on Feb 24, 2021.
Feb 24, 2021
Visualizing Tech Giants’ Billion-Dollar AcquisitionsExpert Collections containing AdMob
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AdMob is included in 1 Expert Collection, including Ad Tech.
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Latest AdMob News
Apr 18, 2023
Total Active App (currently available for download): 4,842,902 Total Inactive Apps (no longer available for download): 213,765 Total Apps Seen in US App Store: 5,056,667 Number of Active Publishers in the US App Store: 1,411,867 Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue. View more April 18th, 2023 - 02:00pm Mintegral , a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral's bidding solution simplifies in-app advertising, connecting premium demand to app businesses looking to scale their revenue worldwide. With the support of both in-app bidding and waterfall, developers are able to adopt a flexible bidding strategy to make the most of their inventory and maximize their ad revenue. Integrating with Mintegral’s SDK via Google AdMob, publishers can gain access to Mintegral’s premium global ad demand. Mintegral’s SDK is currently integrated with over 10,000 top publishers, including Voodoo, Azur Games, CrazyLabs, SayGames, Outfit7, PeopleFun, Easybrain, and more. Mintegral’s partnered advertisers will also benefit from more high-quality traffic across various verticals, including utility apps, e-commerce, mid-core and hardcore games, hyper-casual and casual games, and more - scaling their UA campaigns to the next level. Powered by leading AI technology such as Dynamic Creative Optimisation, Mintegral is dedicated to acquiring the right users by delivering tailored creatives based on their interests and needs, improving UA effectiveness with ease. Google AdMob is a powerful tool for app developers' monetization. Mintegral is excited to participate as a bidding and waterfall SDK network partner within AdMob to help deliver the most competitive demand to global developers. Jeff Sue, GM, Americas at Mintegral “Having integrated with Mintegral's SDK as their in-app bidding partner through Google AdMob, we've effectively increased our global ad revenue for our game Rent Please! Landlord Sim. We are particularly pleased with the stable and premium ad demand provided by Mintegral, which has boosted our average revenue by daily average user (ARPDAU) by 10 percent. As one of our top partners for global success, Mintegral's advanced in-app bidding solution has not only saved us significant effort in operations but also helped us exceed our monetisation goals transparently and effectively." said Xing Mi, Game Producer at Shimmer Games. Along with Google AdMob, Mintegral has integrated with mediation partners, including AppLovin MAX, Unity LevelPlay, DT FairBid, TopOn, and Yandex. Mintegral’s UA and monetisation prowess have been recognised across the industry, with mobile measurement platform, AppsFlyer, recently noting its increased market share and naming it a Top three ad network globally . Besides Google AdMob, Mintegral will soon join Google Ad Manager as a bidding and waterfall SDK network, empowering a wider range of developers to boost their ad revenue. If you're an app developer or publisher interested in integrating the Mintegral SDK, follow the steps below by logging into your Google AdMob account:
AdMob Frequently Asked Questions (FAQ)
When was AdMob founded?
AdMob was founded in 2006.
Where is AdMob's headquarters?
AdMob's headquarters is located at 60 East 3rd Avenue, San Mateo.
What is AdMob's latest funding round?
AdMob's latest funding round is Acquired.
How much did AdMob raise?
AdMob raised a total of $34.7M.
Who are the investors of AdMob?
Investors of AdMob include Google, Sequoia Capital, Accel, Threshold Ventures, Northgate Capital and 5 more.
Who are AdMob's competitors?
Competitors of AdMob include Amobee , Celtra, Smaato, InMobi, Millennial Media and 7 more.
Compare AdMob to Competitors
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Ringleader is a mobile ad serving company and publisher network based in New York City. Founded in 2005, Ringleader was previously known as MoPhap.
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