About AditOn

The process starts with the content and ad production. The content producers design a range and variety of entertaining content while the creative agencies design ads. The content and ads are uploaded to the server. The media buyer aims to build a campaign by booking content and targeted advertising, leaving the rest of the carousel construction to the personalisation engine. As the campaign runs they receive reporting information to monitor the effectiveness of the campaign. Content and advertisements are combined by the AditOn server into a Carousel, ready for the AditOn client to download to the handset. The AditOn server does this for each individual user. When a user has finished a call, sent a message, or the phone is in its home screen and has not been used for a set time period, the AditOn client will begin to display content and advertisements on the screen.