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adgooroo.com

Founded Year

2004

Stage

Acquired | Acquired

About AdGooroo

AdGooroo is a provider of Digital Marketing Intelligence for Internet marketers. Through its suite of on-demand tools, users are able to tap into the database of search and display marketing data"comprising 11 search engines and 6 advertising networks across 50 countries"to gain access to their top competitors keywords, ad creative, backlink data, campaign statistics, budgets and more. In addition, AdGooroo tools enable users to proactively monitor the advertising landscape of specific industries.In December 2012, AdGooroo was acquired by Kantar Media. The valuation of AdGooroo was undisclosed. Other terms of the deal were not released.

AdGooroo Headquarter Location

730 W Randolph Chicago

Chicago, Illinois,

United States

312-205-4260

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Expert Collections containing AdGooroo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AdGooroo is included in 1 Expert Collection, including ad tech.

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ad tech

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Latest AdGooroo News

Adthena_acquires_Kantar_search_tool

Jan 22, 2021

US – Insights and consulting company Kantar has sold its paid search tool AdGooroo to artificial intelligence search firm Adthena. The deal will add AdGooroo to Adthena’s range of search intelligence products. The terms of the acquisition have not been disclosed. The two companies recently  agreed a partnership which made Adthena Kantar’s worldwide search intelligence partner, and saw Adthena integrate its data into Kantar’s advertising intelligence products in the US, Brazil, Denmark and France. Adthena was set up in 2012 as a intelligence platform for paid search advertising, and focuses on industries such as finance, retail, gaming, automotive and technology Ian O’Rourke, chief executive and founder of Adthena, said: “The importance of having access to the best intelligence possible cannot be overstated. “This acquisition of Kantar’s paid search assets, in combination with our Kantar partnership, will enable us to break new ground for brands and agencies while also helping us to continue upon our growth trajectory.” Manish Bhatia, chief global product officer for the media division of Kantar, said: “Adthena has already become a key partner in growing the search capabilities within our multimedia platforms, and we know that users of our dedicated paid search tools will immediately see the value of Adthena’s platform as well.”

  • When was AdGooroo founded?

    AdGooroo was founded in 2004.

  • Where is AdGooroo's headquarters?

    AdGooroo's headquarters is located at 730 W Randolph, Chicago.

  • What is AdGooroo's latest funding round?

    AdGooroo's latest funding round is Acquired.

  • Who are the investors of AdGooroo?

    Investors of AdGooroo include Kantar Media.

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