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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
adelphic.com

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Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$23.04M

About Adelphic

Adelphic is a mobile and cross-device demand side platform. The company provides an enterprise-ready solution for agencies, brands and other large media buyers who aim to have meaningful engagements with consumers on the move. Its platform is fully RTB-enabled and delivers massive global reach through access to all leading inventory providers. Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices. It yields rich, nuanced portraits of real consumers. That gives marketers the power to deliver precise, nuanced communications resulting in meaningful interaction, dialog and transactions.On January 23, 2017, Adelphic was acquired by Viant Technology. The terms of the transaction were not disclosed.

Adelphic Headquarter Location

2722 Michelson Drive, #100

Irvine, California, 92612,

United States

781-583-1000

Latest Adelphic News

Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership

Sep 22, 2021

Adelphic Software Integrates IAS’s CTV Fraud Pre-Bid Solution September 22, 2021 07:00 AM Eastern Daylight Time IRVINE, Calif.--( BUSINESS WIRE )--Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company and Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic® advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT). “Viant’s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,” said Jon Ahuna, Senior Vice President of Technical Operations, Viant. “We remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.” Connected TV is among the fastest-growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion-dollar ad market. “With our CTV fraud pre-bid solution, we’re helping brands and agencies optimize their CTV campaigns more effectively and make every impression count,” said Chance Johnson, Chief Revenue Officer, IAS. “Our expanded partnership with Viant provides their customers with important insights and control to maximize their media buying for CTV campaigns.” About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com . About Viant Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list. To learn more, visit viantinc.com and adelphic.com or follow us on Facebook , Twitter , Instagram , LinkedIn and YouTube . Contacts

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Expert Collections containing Adelphic

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Adelphic is included in 1 Expert Collection, including ad tech.

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ad tech

3,632 items

Adelphic Patents

Adelphic has filed 6 patents.

The 3 most popular patent topics include:

  • Community websites
  • Computer networking
  • Computer storage media
patents chart

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9/23/2015

6/1/2021

Knowledge representation, Social networking services, Rotating disc computer storage media, Promotion and marketing communications, Geological ages

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Knowledge representation, Social networking services, Rotating disc computer storage media, Promotion and marketing communications, Geological ages

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