Addressable operates in the real estate technology sector, focusing on marketing and lead generation. The company offers a platform that uses artificial intelligence and robotic technology to automate the creation and distribution of personalized, handwritten mailers for real estate agents. These mailers are used to engage homeowners and generate leads for potential property listings. It was founded in 2019 and is based in Los Angeles, California.
Latest Addressable News
Nov 28, 2023
Direct mailer Addressable abruptly closes with no forwarding address Direct mailer Addressable abruptly closes with no forwarding address With stunning irony, the direct mail technology company shuttered its services Thanksgiving week without prior notice of trouble or offering customers a way to contact them From: Inman Connect The verdict is in — the old way of doing business is over. Join us at Inman Connect New York Jan. 23-25, when together we’ll conquer today’s market challenges and prepare for tomorrow’s opportunities. Defy the market and bet big on your future. Direct mail marketing company Addressable has abruptly gone out of business, according to a website message at its domain home, addressablemail.com , Inman discovered. Emphasizing the suddenness of the shutdown is a website footer still advertising a recently past webinar. It sits below the following message: “It is with a heavy heart that we announce Addressable is halting operations. We were unable to secure additional financing to keep the business operating at this time. We will not be able to fulfill any current or future mailings at this time.” Inman discovered the shutdown in an attempt to contact its CEO and founder, Chris Tosswill, about serving on an Inman Connect Panel about artificial intelligence. Tosswill studied the technology in college and used it in the company. He has not responded to multiple attempts for comment. Preston Holmes, who led public communications with Addressable, responded via text, merely saying he no longer works with the company. Inman was contacted by other industry professionals about the abrupt closing. One was a customer who had recently opened an account with Addressable, paying them close to $13,000. “You have to prepay everything with them, and use your credits within six months, but it takes some time to get your campaign up and running,” said agent and broker John Rainville of the Brokers Realty Group Limited in Lewisberry, Pennsylvania. “I was going to send to nine neighborhoods around my office, and we hired a company to confirm the addresses, and I have two huge billboards up in my market in that neighborhood, and had heavy web marketing with Adwerx and Nextdoor,” Rainville said. Rainville said he’s “chasing Baby Boomers” and direct mail resonates well with that demographic. His plans were to send 2,000 mailers before Addressable went into “reverse stealth mode.” The company’s catch is its robotic, “handwritten” postcards. It had also implemented a ChatGPT-based content creation tool it called SmartCopy. “Addressable has always been committed to providing innovative solutions to help our customers grow their businesses,” said Tosswill in March 2023. “This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses.” In an April 2023 Inman review , Addressable was noted for multiple features to support direct mail marketing. “Complimenting its direct mail offering is Addressable’s Listing Architect, a solution that builds landing pages for properties. Users need only upload a few photos, enter some property features and a narrative tone, and a few paragraphs of very usable copy are generated,” the review stated. The company’s LinkedIn profile was active the week of Thanksgiving, posting a recommendation for agents to “consider the warmth of your greeting.” There’s no advice about the risk of ghosting clients, which the post’s comments suggest is happening. This is a developing story.
Addressable Frequently Asked Questions (FAQ)
When was Addressable founded?
Addressable was founded in 2019.
Where is Addressable's headquarters?
Addressable's headquarters is located at 1013 South Los Angeles Street, Los Angeles.
What is Addressable's latest funding round?
Addressable's latest funding round is Dead.
How much did Addressable raise?
Addressable raised a total of $9.38M.
Who are the investors of Addressable?
Investors of Addressable include 10X Capital and Moderne Passport.