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Stage

Series B | Alive

Total Raised

$23.83M

Last Raised

$14.82M | 2 yrs ago

About AddNewer

AddNewer provides a programmatic platform for advertising. The company offers an overlay transport virtualization (OTV) advertising optimization platform. It aims to help with campaign effectiveness and bridging data management platform (DMP) application scenarios.

AddNewer Headquarters Location

1201, Fosun International Center, 237 Chaoyang North Road, Chaoyang District

Beijing, Beijing, 100020,

China

+86 15321168103

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AddNewer's Products & Differentiation

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  • ReachMax多触点智能运营平台

    ReachMax多触点智能运营平台聚焦企业触点分散、数据割裂等营销痛点,覆盖公域+私域、线上+线下的营销场景,通过系统化触点管理,打通公域、私域营销数据通路,为企业提供一站式智能营销服务。、 1、 多平台连接能力: 加和一直保持独立的第三方身份,正是独立的身份成就了跨平台的能力。从广告服务开始,ReachMax已经实现全域100+以上媒体的触点系统化管理和消费者的智能化运营,并与阿里、巨量、腾讯、百度等各大平台对接了多套API(阿里Data Bank的ISV、巨量云图的ISV)。 2、 ReachMax智能化服务能力: ReachMax多触点智能运营平台已经积累了大数据、核心算法、机器学习,OCR、语音转文字、NLP海量数据处理等多项技术,并深度应用至各类营销活动中,通过智能化分析、自动化投放,帮助企业提前预测ROI指标,沉淀业务数据资产,并支持后续的直接批量复用,助推企业长效增长。 3、服务客户情况: 截至目前,ReachMax产品流量响应能力达到600亿次以上,日覆盖90%以上网络用户,已为欧莱雅、宝洁、联合利华、玛氏箭牌等超过100家知名企业提供智能营销服务,并在零售、快消、汽车、美妆等十多个行业形成大量客户成功案例。 目前产品正朝着自动化营销、智能运营和数据智能化的业务方向不断演进。

Expert Collections containing AddNewer

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AddNewer is included in 1 Expert Collection, including Targeted Marketing Tech.

T

Targeted Marketing Tech

402 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

AddNewer Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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AddNewer Rank

  • Where is AddNewer's headquarters?

    AddNewer's headquarters is located at 1201, Fosun International Center, 237 Chaoyang North Road, Chaoyang District, Beijing.

  • What is AddNewer's latest funding round?

    AddNewer's latest funding round is Series B.

  • How much did AddNewer raise?

    AddNewer raised a total of $23.83M.

  • Who are the investors of AddNewer?

    Investors of AddNewer include Yongyou Industrial Investment, MAD.Works, Meridian Capital and Shuzhi Jiangren.

  • Who are AddNewer's competitors?

    Competitors of AddNewer include Convertlab.

  • What products does AddNewer offer?

    AddNewer's products include ReachMax多触点智能运营平台.

  • Who are AddNewer's customers?

    Customers of AddNewer include 屈臣氏, 欧莱雅 and 宝洁.

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