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Acquired | Acquired

Total Raised




About AdChina

AdChina offers a digital advertising technology platform. The core component of the platform tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data, and matches advertisements to the target audience. It was founded in 2007 and is based in Shanghai, China. In January 2015, the company was acquired by Alibaba.

Headquarters Location

Xujiahui Road 19th-20th Floor, SML Center, No.610

Shanghai, Shanghai, 200025,



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Expert Collections containing AdChina

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AdChina is included in 1 Expert Collection, including Ad Tech.


Ad Tech

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Companies offering tech-enabled marketing and advertising services.

Latest AdChina News

Venture-Backed AdChina To Be Acquired By Alibaba

Jan 15, 2015

Like our Facebook page and follow us now on Twitter @chinamoneypod . Chinese e-commerce giant Alibaba Group Holdings is planning to acquire a controlling stake in integrated Internet advertising platform AdChina Limited to expand its footprint in the digital advertising space, according to an official announcement AdChina posted on its Weibo account. No transaction details are disclosed. In 2012, AdChina filed for an IPO on the NASDAQ to raise as much as US$100 million, but the plan did not go through. Founded in 2007, AdChina received undisclosed series A financing led by GSR Ventures in 2008. In 2009, it completed series B round of financing led by Richmond Management, with participation from GSR Ventures and New York-based media conglomerate the News Corporation. In 2010, its series C financing was led by Norwest Venture Partners, with participation from certain existing investors, according to information posted on its website . AdChina will continue to operate its business independently. It will also work together with Alimama, Alibaba's own online marketing and advertising platform, to accelerate its market expansion in the sector.

AdChina Frequently Asked Questions (FAQ)

  • When was AdChina founded?

    AdChina was founded in 2007.

  • Where is AdChina's headquarters?

    AdChina's headquarters is located at Xujiahui Road, Shanghai.

  • What is AdChina's latest funding round?

    AdChina's latest funding round is Acquired.

  • How much did AdChina raise?

    AdChina raised a total of $40M.

  • Who are the investors of AdChina?

    Investors of AdChina include Alibaba Group, GSR Ventures, News Corp, Richmond Management, Norwest Venture Partners and 4 more.

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