
Adchemy
Founded Year
2004Stage
Acquired | AcquiredTotal Raised
$119.28MAbout Adchemy
Adchemy offers advertisers the ability to leverage consumer intent to create digital advertising experiences. Adchemy IntentMap technology allows advertisers to simplify paid search campaigns, improve ad relevance and grow their business.
Missing: Adchemy's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: Adchemy's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Expert Collections containing Adchemy
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Adchemy is included in 1 Expert Collection, including Ad Tech.
Ad Tech
3,700 items
Adchemy Patents
Adchemy has filed 15 patents.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/30/2006 | 9/3/2013 | Internet advertising methods, Promotion and marketing communications, Financial ratios, Military computers, Product management | Grant |
Application Date | 10/30/2006 |
---|---|
Grant Date | 9/3/2013 |
Title | |
Related Topics | Internet advertising methods, Promotion and marketing communications, Financial ratios, Military computers, Product management |
Status | Grant |
Latest Adchemy News
May 28, 2014
Adchemy Murthy Nukala We recently told you about the anger among former employees of Adchemy, a California adtech startup recently acquired by @WalmartLabs , the digital marketing unit of Walmart. The former staff are mad because Walmart reportedly bought the company for $30-$40 million, far below the $120 million in total that investors had put into it. (Walmart has previously said that deal price is inaccurate. ) This has left all employees' stock options worth zero dollars — even though many employees had bought common stock in Adchemy with their own money. Sources told us that some staff, after working at Adchemy for years, had bought "six figures" of Adchemy stock with their own cash. Now those shares are worthless. All the money in the deal went to investors, who held preferred shares, and even those investors received only a fraction of what they had put in. So it would seem that in this deal, everybody loses. Well, not everybody. This section of the deal's closing documents, sent to Business Insider by a source who was allowed to view it, show that six top executives including Adchemy CEO Murthy Nukala all did well in the deal. Nukala will get $2.4 million in total golden parachute compensation. Three executives will get $1.9 million. Two others will get $1.1 million and $780,000, respectively. The payments are all multiples of their regular salaries at Adchemy: Business Insider It is, of course, not uncommon for managers to get larger rewards than their employees when they sell their companies. The issue here is that Adchemy employees (and investors) lost their own cash in the company's stock, but their bosses have been given extra compensation in the deal. We asked Walmart and Nukala for comment but did not immediately hear back.
Adchemy Frequently Asked Questions (FAQ)
When was Adchemy founded?
Adchemy was founded in 2004.
Where is Adchemy's headquarters?
Adchemy's headquarters is located at 1001 E Hillsdale Blvd, Foster City.
What is Adchemy's latest funding round?
Adchemy's latest funding round is Acquired.
How much did Adchemy raise?
Adchemy raised a total of $119.28M.
Who are the investors of Adchemy?
Investors of Adchemy include Walmart Labs, August Capital, Mayfield, Microsoft, Accenture and 3 more.
Who are Adchemy's competitors?
Competitors of Adchemy include Kontera Technologies and 2 more.
Compare Adchemy to Competitors

Rokt provides an algorithmic engine to help e-commerce marketers engage with and acquire customers by optimizing their journeys and monetizing underutilized portions of their websites. Its solutions include Rokt Ecommerce, a tool to increase revenue from websites, Rokt Ads, a tool to acquire customers at scale, and Rokt Calendar, a tool to grow engagement with Calendar Marketing. The company was founded in 2012 and is based in New York, New York.

Phrasee empowers brands with advanced, AI-powered copywriting technology. By generating human-sounding language that’s always in a brand’s voice, Phrasee boosts marketing performance, revenue, and careers. Its technology generates and optimizes marketing copy for brands across retail, travel, financial services, and telecoms.

Anyword is a natural language generation platform that helps marketers tailor messages to their ideal audience. The platform uses a model trained on millions of marketing messages, coupled with users' historical data to help create expert-level messages across channels and formats.

ForMotiv provides an end-to-end platform for reducing online risk and helping improve customer experience that measures end-user behavioral biometrics to detect future outcomes like fraud, delinquency, profitability, and abandonment as users engage with digital applications. The company was founded in 2016 and is based in Philadelphia, Pennsylvania.

Intellimize helps marketers drive conversions and revenue growth by personalizing websites to deliver the right experience to each visitor on any device. The company automates this using machine learning.

Sendlane operates as a provider of personalized and behavior-based email marketing solutions.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.