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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing

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About AdCel

AdCel is a programmatic mediation platform for in-app advertising. The company's real-time mediation service allows users to serve ads to their mobile apps via multiple networks. The platform has an auto-adjustable algorithm of ongoing filtering where the list of demand-side buyers is adjusted every three hours, and AdCel automatically selects the right filter for each app depending on the country and audience targets.

AdCel Headquarter Location

9465 Wilshire Blvd Suite 300

Beverly Hills, California, 90212,

United States

Latest AdCel News

Engage:BDR acquires app advertising platform AdCel

May 4, 2018

May 4, 2018 9:40 ASX listed programmatic advertising service Engage:BDR has announced the acquisition of app advertising platform AdCel, in a move the company claims will boost the service’s ad inventory. As part of the equity and cash deal valued at $4.5 million, Engage:BDR will also raise $2 million from its investors. Engage:BDR’s management expect the acquisition of the LA headquarted firm will add $2 million to its bottom line along with increasing its client integrations from 86 to 126. ADVERTISEMENT Ted Dhanik, Engage:BDR’s CEO, said in a media statement: “engage:BDR is extremely positive about the acquisition of AdCel. AdCel has a number of extremely positive attributes that make it an attractive acquisition. It has a business which will grow engage:BDR’s customer reach significantly, including many customers which are the crème de la crème of the industry”. “engage:BDR is very pleased that the shareholders of AdCel have agreed to accept most of the purchase consideration for the business in shares in engage:BDR Limited at a premium to the IPO price of $0.20 cents which demonstrates their confidence in the engage:BDR business and its future prospects. The shareholders of AdCel have also agreed to voluntarily escrow their shares for periods ranging from 6 to 12 months from completion of the transaction”.

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