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Founded Year



Acquired | Acquired

Total Raised







ADARA leverages global travel data to drive future business performance. ADARA's Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif.

Headquarters Location

351 E Evelyn Ave Suite 100

Mountain View, California, 94041,

United States


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Expert Collections containing ADARA

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ADARA is included in 3 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,578 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.


Ad Tech

3,703 items



1,473 items

ADARA Patents

ADARA has filed 23 patents.

The 3 most popular patent topics include:

  • Data management
  • Computer network security
  • Access control
patents chart

Application Date

Grant Date


Related Topics




Data security, Data management, Computer security, Access control, Computer network security


Application Date


Grant Date



Related Topics

Data security, Data management, Computer security, Access control, Computer network security



Latest ADARA News

ADARA 1800 compact 95-key mechanical keyboard

Feb 3, 2023

AQIRYS has this week introduced its latest keyboard in the form of the ADARA taking the form of a 1800 compact form factor and 95-key layout. The mechanical keyboard is rated for 100 million keystrokes and features custom HaiMu Pink switches. The switches are “factory pre-lubed” to provide users with a smooth, quiet, linear key press and a 2 mm actuation point. The AQIRYS ADARA mechanical keyboard is now available to purchase priced at €115 from the official AQIRYS online store. “On the outside, the chassis, made of lightweight and resilient material, is complemented by double-shot PBT keycaps designed for durability, precision, and improved tactility. And since we don’t fancy bland things much, ADARA uses a white & black color scheme, and the AQIRYS-designed Spacebar that’s guaranteed to be a thumb-pleaser every time is pressed (the package also includes a slim Spacebar for those who prefer a different profile).” Mechanical keyboard “A dynamic full-RGB illumination system fires up the transparent logo and the PBT keycaps with on-the-fly adjustable visual effects; of course, the intuitive AQIRYS software provides access to advanced configuration options, including per-key illumination customization. Using a white&black braided detachable USB-C aviator-style cable boosts aesthetics, durability, and mobility; three built-in channels under the keyboard allow using and routing of a classic USB-C cable. Furthermore, a 3-step height adjustment system puts the wrists in the preferred position for fast typing.” Customization is the key – with its hot-swap feature, ADARA gives every gamer the freedom to replace the stock switches with exotic models, be it 3-pin or 5-pin versions. The package includes 20 complimentary pre-lubed customized HaiMu Ocean Blue Tactile switches , along with the tools needed to replace the switches and thoroughly take care of the keyboard.

ADARA Frequently Asked Questions (FAQ)

  • When was ADARA founded?

    ADARA was founded in 2005.

  • Where is ADARA's headquarters?

    ADARA's headquarters is located at 351 E Evelyn Ave, Mountain View.

  • What is ADARA's latest funding round?

    ADARA's latest funding round is Acquired.

  • How much did ADARA raise?

    ADARA raised a total of $60.5M.

  • Who are the investors of ADARA?

    Investors of ADARA include RateGain, Morgenthaler Ventures, ONSET Ventures, August Capital, QuestMark Partners and 6 more.

  • Who are ADARA's competitors?

    Competitors of ADARA include Vacaay and 1 more.

Compare ADARA to Competitors

ForwardKeys Logo

ForwardKeys is a travel analytics company that specializes in travel industry intelligence, worldwide traveler data and trends, DMO CVB performance monitoring, anticipating market trends, revenue management, flight bookings, travel analytics, big data, and information technology and services. It is based in Valencia, Spain


Vacaay is a technology platform that works in the travel industry. The business provides organizations with the ability to enlarge their reach, gaining new audiences and customers. It does this by collecting data about consumer travel behaviors. Travellers can visit the Vacaay website and create an itinerary which then helps tourism boards to prepare and refine their marketing strategy. The website is made up of promotional content for different places in the world, to inspire the consumer on where to travel. Vacay was founded in 2019 by Pete McKeon. It has its headquarters in Sydney, New South Wales, Australia, and has around 11 to 50 employees. The tech company has raised $250,000 from one funding round in October 2019.

Sojern Logo

Sojern provides digital marketing solutions and real-time audiences for the travel industry specializing in traveler path-to-purchase data. The company offers a scalable model for driving bookings through a combination of programmatic display, video, social, mobile and native advertising tailored to reach travel audiences as they move through the process of planning and researching an upcoming trip.

Amadeus Logo

Amadeus is a provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies). The Amadeus group employs around 12,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.

TripAdvisor Logo

TripAdvisor is a travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. The sites operate in 30 countries worldwide, including China under TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

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