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adadapted.com

Founded Year

2012

Stage

Series A | Alive

Total Raised

$5.59M

Last Raised

$3.93M | 2 yrs ago

Revenue

$0000 

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About AdAdapted

AdAdapted develops on-line advertising technology. AdAdapted provides the first scalable model for serving highly integrated ads in mobile games and apps. The AdAdapted platform gives publishers tools to create and register customized dynamic ad spots that are 'native', meaning they fit the content of the game or app.

AdAdapted Headquarters Location

330 East Liberty Street Lower Level

Ann Arbor, Michigan, 48104,

United States

313-744-3383

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Expert Collections containing AdAdapted

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AdAdapted is included in 2 Expert Collections, including Ad Tech.

A

Ad Tech

3,688 items

C

Conference Exhibitors

5,302 items

AdAdapted Patents

AdAdapted has filed 2 patents.

The 3 most popular patent topics include:

  • Advertising
  • Amazon.com
  • Gannett publications
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/21/2018

6/23/2020

Promotion and marketing communications, Social networking services, Gannett publications, Amazon.com, Advertising

Grant

Application Date

8/21/2018

Grant Date

6/23/2020

Title

Related Topics

Promotion and marketing communications, Social networking services, Gannett publications, Amazon.com, Advertising

Status

Grant

Latest AdAdapted News

AdAdapted and WeStock Partner To Help Emerging Brands Grow Sales

Sep 27, 2022

(Graphic: Business Wire) September 27, 2022 08:00 AM Eastern Daylight Time ANN ARBOR, Mich.--( BUSINESS WIRE )-- AdAdapted , the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock , a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales. In today’s competitive environment, small and emerging brands must find ways to drive purchase intent and build awareness. According to Nielsen , only 15% of new consumer packaged goods products are still around in two years' time. AdAdapted Direct , the company’s self-service shopping list marketing solution, and WeStock are a perfect pairing to help any size business increase its chance for success. The partnership increases the availability of the AdAdapted and WeStock tools to each of their customer bases. Doing so allows a more holistic approach to winning retail distribution and increasing sales velocities and shopper loyalty to help brands stay on shelves. “Emerging brands need efficient and effective tools to grow and maintain their retail footprint through shopper engagement,” said Cameron McCarthy, co-founder and CEO, WeStock. “Together with AdAdapted, we make it easy for businesses to get shopper endorsements to win on-shelf distribution and then to reach new consumers, gain product trials and ensure their brands succeed.” “AdAdapted and WeStock both bring unique offerings and solutions to the table that help small and emerging brands get in front of new shoppers and drive data-driven sales,” said Mike Pedersen, co-founder and CEO, AdAdapted. “We’re excited that this partnership will enable brands to connect with their target audiences in an impactful way.” About WeStock WeStock converts customers who love your product into actionable and authentic data to help you grow your retail sales. We do this by streamlining the product request process for brands so that they can see exactly where their customers shop and leverage that data to open new retail accounts. WeStock works with over 450 brands including Yuengling, Utz, Athletic Brewing, and Chomps to help them succeed in retail and engage new and current shoppers more effectively. About AdAdapted AdAdapted is the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. AdAdapted’s powerful list data and unique ad products help the world’s top CPGs meet their most important goals. With 110MM+ US shoppers using a mobile grocery list app, AdAdapted has built a distinct audience and ad offering no other solution can provide. No one gets branded products on the list and in the cart like AdAdapted. Contacts

AdAdapted Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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AdAdapted Rank

  • When was AdAdapted founded?

    AdAdapted was founded in 2012.

  • Where is AdAdapted's headquarters?

    AdAdapted's headquarters is located at 330 East Liberty Street, Ann Arbor.

  • What is AdAdapted's latest funding round?

    AdAdapted's latest funding round is Series A.

  • How much did AdAdapted raise?

    AdAdapted raised a total of $5.59M.

  • Who are the investors of AdAdapted?

    Investors of AdAdapted include MadDog Ventures, Paycheck Protection Program, The Brandery, ID Ventures, Terry Cross and 7 more.

  • Who are AdAdapted's competitors?

    Competitors of AdAdapted include InMobi and 2 more.

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