Search company, investor...
AdAdapted company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Series A | Alive

Total Raised


Last Raised

$3.93M | 2 yrs ago



Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About AdAdapted

AdAdapted develops on-line advertising technology. AdAdapted provides the first scalable model for serving highly integrated ads in mobile games and apps. The AdAdapted platform gives publishers tools to create and register customized dynamic ad spots that are 'native', meaning they fit the content of the game or app.

AdAdapted Headquarters Location

330 East Liberty Street Lower Level

Ann Arbor, Michigan, 48104,

United States


Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing AdAdapted

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AdAdapted is included in 2 Expert Collections, including Ad Tech.


Ad Tech

3,688 items


Conference Exhibitors

5,302 items

AdAdapted Patents

AdAdapted has filed 2 patents.

The 3 most popular patent topics include:

  • Advertising
  • Gannett publications
patents chart

Application Date

Grant Date


Related Topics




Promotion and marketing communications, Social networking services, Gannett publications,, Advertising


Application Date


Grant Date



Related Topics

Promotion and marketing communications, Social networking services, Gannett publications,, Advertising



Latest AdAdapted News

AdAdapted and WeStock Partner To Help Emerging Brands Grow Sales

Sep 27, 2022

(Graphic: Business Wire) September 27, 2022 08:00 AM Eastern Daylight Time ANN ARBOR, Mich.--( BUSINESS WIRE )-- AdAdapted , the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock , a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales. In today’s competitive environment, small and emerging brands must find ways to drive purchase intent and build awareness. According to Nielsen , only 15% of new consumer packaged goods products are still around in two years' time. AdAdapted Direct , the company’s self-service shopping list marketing solution, and WeStock are a perfect pairing to help any size business increase its chance for success. The partnership increases the availability of the AdAdapted and WeStock tools to each of their customer bases. Doing so allows a more holistic approach to winning retail distribution and increasing sales velocities and shopper loyalty to help brands stay on shelves. “Emerging brands need efficient and effective tools to grow and maintain their retail footprint through shopper engagement,” said Cameron McCarthy, co-founder and CEO, WeStock. “Together with AdAdapted, we make it easy for businesses to get shopper endorsements to win on-shelf distribution and then to reach new consumers, gain product trials and ensure their brands succeed.” “AdAdapted and WeStock both bring unique offerings and solutions to the table that help small and emerging brands get in front of new shoppers and drive data-driven sales,” said Mike Pedersen, co-founder and CEO, AdAdapted. “We’re excited that this partnership will enable brands to connect with their target audiences in an impactful way.” About WeStock WeStock converts customers who love your product into actionable and authentic data to help you grow your retail sales. We do this by streamlining the product request process for brands so that they can see exactly where their customers shop and leverage that data to open new retail accounts. WeStock works with over 450 brands including Yuengling, Utz, Athletic Brewing, and Chomps to help them succeed in retail and engage new and current shoppers more effectively. About AdAdapted AdAdapted is the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. AdAdapted’s powerful list data and unique ad products help the world’s top CPGs meet their most important goals. With 110MM+ US shoppers using a mobile grocery list app, AdAdapted has built a distinct audience and ad offering no other solution can provide. No one gets branded products on the list and in the cart like AdAdapted. Contacts

AdAdapted Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

AdAdapted Rank

  • When was AdAdapted founded?

    AdAdapted was founded in 2012.

  • Where is AdAdapted's headquarters?

    AdAdapted's headquarters is located at 330 East Liberty Street, Ann Arbor.

  • What is AdAdapted's latest funding round?

    AdAdapted's latest funding round is Series A.

  • How much did AdAdapted raise?

    AdAdapted raised a total of $5.59M.

  • Who are the investors of AdAdapted?

    Investors of AdAdapted include MadDog Ventures, Paycheck Protection Program, The Brandery, ID Ventures, Terry Cross and 7 more.

  • Who are AdAdapted's competitors?

    Competitors of AdAdapted include InMobi and 2 more.

You May Also Like

Taptica Logo

Taptica is a mobile user acquisition platform, working with brands and app developers, helping them engage and acquire valuable users on mobile through its proprietary technology based on artificial intelligence and machine learning at big data scale.


Lomark focuses on providing precision advertisement on mobile devices in China.

InMobi Logo

InMobi operates a mobile ad network with an extensive range of ad formats, analytics and monetization tools for app businesses. The company builds mobile-first customer engagement platforms that transform the economics of influencing global consumers. InMobi helps customers engage consumers in a far more intimate way through mobile advertising. InMobi has developed Glance, a screen zero platform, enabling consumers to experience the internet on screen zero of their smartphones and other connected devices.

Polar Mobile Logo
Polar Mobile

Polar Mobile creates and delivers mobile Apps for companies globally by leveraging the company's SMART Platform, which makes it fast and easy to launch branded mobile Apps across smartphones and tablet devices.

Mocean Mobile Logo
Mocean Mobile

Mocean Mobile gives publishers and brand marketers solutions to run and profit from mobile advertising campaigns. Mocean Mobile provides tools, techniques, and analytics in a mobile advertising platform that allows advertisers to reach buyers, and publishers to monetize their content.

Smaato Logo

Smaato is a global real-time advertising platform for mobile publishers and app developers. Smaato's SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to mobile app developers and publishers.On July 14th, 2021, Smaato was acquired by Verve. Terms of the transaction were not disclosed.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.