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Founded Year



Acquired | Acquired

Total Raised


About Acteva

Acteva was a Software (non-internet/mobile) company based in San Francisco, California. Acteva was acquired in 2001.

Headquarters Location

100 Pine Street 10th Floor

San Francisco, California, 94105,

United States




Latest Acteva News

Marketo : Marketing Automation Leader Marketo Wins Best of SaaS Showplace Award

May 31, 2015

(You can enter multiple email addresses separated by commas) Message : *Required fields Marketing Automation Leader Marketo Wins Best of SaaS Showplace Award Marketo Helps Acteva Generate $2M Revenue SAN MATEO, CA - June 15, 2009 - Marketo , the fastest growing provider of marketing automation software and best practices, today announced that it has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions. The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies that are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability. "Generating greater results for marketing programs is essential in today's tough economic climate," said Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Marketo's success personifies the powerful business benefits which can be gained by leveraging SaaS-based marketing automation solutions. " Marketo's BoSS award is shared by the success of Acteva, an online event registration service and Marketo customer. Acteva uses Marketo Lead Management to create personalized marketing campaigns for diverse audiences. In addition to supporting $2 million in new revenue, $400,000 in cost savings and achieving 350% ROI in only three months, Acteva credits Marketo with improving lead quantity and lead quality while reducing the company's cost per lead. "In the areas where we have focused our efforts using Marketo, Acteva has achieved 100% annual revenue growth," said Ed Lemire, Vice President of Marketing for Acteva. "As the Acteva community has grown to 14,000 event organizers, we rely on the power and flexibility of Marketo's automated campaign management software to maintain an ongoing conversation with multiple audiences personalized to their preferred interests and pace. " "We are proud to be recognized by the SaaS Showplace for the significant savings and additional revenue our solution has helped customers like Acteva achieve," said Phil Fernandez, President and CEO at Marketo. "Companies of all sizes representing high technology, business and information services, financial services, communications, manufacturing and healthcare have helped fuel Marketo's phenomenal growth. We are inspired by their success as we continue our mission to change the way marketing and sales teams work together to ignite explosive revenue growth. " About the SaaS Showplace Software-as-a-Service (SaaS) Showplace® is a service of THINKstrategies, Inc. This Showplace was established in 2006 to provide the following benefits, Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends. Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers. Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions. The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to . About THINKstrategies, Inc. THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation. THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies. In addition to the Software-as-a-Service Showplace, THINKstrategies is also the founder of the Managed Services Showplace, a vendor-independent, online directory and information resource center of managed service solutions. For more information regarding THINKstrategies' unique consulting services, visit , or contact us at . ###

Feb 12, 2013
Acteva Goes Mobile

Acteva Frequently Asked Questions (FAQ)

  • When was Acteva founded?

    Acteva was founded in 1998.

  • Where is Acteva's headquarters?

    Acteva's headquarters is located at 100 Pine Street, San Francisco.

  • What is Acteva's latest funding round?

    Acteva's latest funding round is Acquired.

  • How much did Acteva raise?

    Acteva raised a total of $8M.

  • Who are the investors of Acteva?

    Investors of Acteva include zDegree, Rosewood Stone Group, The Angels' Forum, Globespan Capital Partners and IGNITE Group.

  • Who are Acteva's competitors?

    Competitors of Acteva include Cvent, Eventbrite, Eventful, VenueSpot, Experient and 7 more.


Compare Acteva to Competitors

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e specializes in the rental of artisanal beer dispensing equipment for various events. The company provides beer kegs and pumps for occasions such as weddings, family parties, neighborhood festivals, and other gatherings. They also offer a selection of bottled artisanal beers for home delivery through an online store. It is based in Piscataway, New Jersey.

123Signup AMS

123Signup provides web-services for nonprofits to bring their basic membership management and event registration services on-line. The core services include for membership enrollment, renewal, profile updates, event registration, donation, and on-line credit card processing. Member self-service increases member convenience while freeing up staff to focus on the primary mission of the organization. These services can be deployed quickly without any up-front capital investment.

Certain Logo

Certain is a company that specializes in event management software, operating within the technology and event planning industries. The company offers a range of products that facilitate the planning, execution, and management of various types of events, including in-person, virtual, and hybrid events. These products also provide real-time insights and analytics to improve future events and understand attendees' intent. It was founded in 1994 and is based in San Francisco, California.

VenueSpot Logo

VenueSpot provides an online marketplace where venues bid to host events. The platform offers a location-based property search for renters, buyers, and agents. It is based in Vancouver, Canada.

Bizzabo Logo

Bizzabo provides event management software solutions. Its main services include managing, engaging, and activating in-person, virtual, and hybrid events, with features such as event content curation, event management, audience engagement, event networking, and event marketing. It also offers on-site solutions such as Klik smart badges, klik experiential, and more. It primarily sells to sectors such as corporations, agencies, nonprofits, higher education, and associations. It was founded in 2011 and is based in New York, New York.


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