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Act-On Software company logo
Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
act-on.com

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Founded Year

2008

Stage

Debt | Alive

Total Raised

$94M

Last Raised

$20M | 8 mos ago

About Act-On Software

Act-On is a provider of integrated marketing automation software, helping companies to tie inbound, outbound, and nurturing programs together - across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

Act-On Software Headquarter Location

121 SW Morrison St Suite 1600

Portland, Oregon, 97204,

United States

877-530-1555

Latest Act-On Software News

How Marketers Are Using Travel Technology To Engage Post-Covid Wanderlusts

Oct 11, 2021

With the travel landscape changing due to COVID-19 and the holiday season dawning upon, David Greenberg, CMO, Act-On Software, outlines how brands can use marketing technology to engage people returning to travel. share this article 1 min Vaccines are rolling out, and suitcases are, too. For destination and travel marketers, the time has come to engage travel-hungry wanderlusts who have been itching to bust out their passports and hit the road — or skies. Advertisements As we near a post-COVID world, how do marketers capitalize on consumers’ appetite for travel and compete in a noisy industry on the brink of a massive surge? The answer — travel marketing technology. Travel and tourism businesses are ramping up their marketing efforts to engage future travelers. Popular marketing strategies like social media, television advertisements and billboard campaigns have their benefits. At the same time, travel marketers are leveraging even more precise and measurable technology, like email and SMS marketing, to not only get in front of tourists but also to personalize and customize relevant content while reaching them where they are: their mobile devices. Marketing Automation Technology Imagine you were looking for the perfect hotel room with one bedroom, a kitchen, and a view of the ocean, all for less than $200 a night. How convenient would it be if you received a perfectly timed email advertising an affordable, cannot-miss room with all the necessary amenities? This convenience and timeliness are the power of behavior-based marketing automation technology and a major reason the travel industry is leveraging it to their benefit. Marketing automation is a dynamic and robust platform that communicates with customers with messaging optimized to encourage engagement. Put simply, the technology analyzes customer behavior and interests and sends customized messages specifically designed to garner the interest of an individual. As we know, consumers have unique needs and preferences, and we shouldn’t treat customers like a monolith if a company expects to grow. In a modern, connected world, consumers expect marketing teams to personalize all their interactions across every channel; email marketing automation is one of the best ways to do this and is helping travel marketers create relevant customer experiences.

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Expert Collections containing Act-On Software

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Act-On Software is included in 3 Expert Collections, including Tech IPO Pipeline.

T

Tech IPO Pipeline

286 items

a

ad tech

3,631 items

T

Targeted Marketing Tech

285 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Act-On Software Web Traffic

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