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Act-On Software company logo
INTERNET | Internet Software & Services / Advertising, Sales & Marketing

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Founded Year



Debt | Alive

Total Raised


Last Raised

$20M | 6 mos ago

About Act-On Software

Act-On is a provider of integrated marketing automation software, helping companies to tie inbound, outbound, and nurturing programs together - across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

Act-On Software Headquarter Location

121 SW Morrison St Suite 1600

Portland, Oregon, 97204,

United States


Latest Act-On Software News

Act-On Software Announces a Native CRM Integration for Zendesk Sell

Sep 22, 2021

Posted on Source: Act-On Software Act-On Software has announced a new, native CRM integration for Zendesk Sell. The native integration will enable Zendesk Sell users to use Act-On’s marketing automation technology solutions to engage with prospects, personalize their marketing efforts, accelerate sales cycles, and improve how they generate, qualify, and nurture leads throughout the sales cycle. Our  Free Marketing Automation Buyer’s Guide  helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace. Act-On Software provides marketing solutions that help marketers engage leads at each stage of the customer lifecycle. Its marketing automation solutions provide users with actionable customer data, drive brand awareness, convert leads, deliver polished customer experiences, grow their business, and generate higher customer lifetime values with an accelerated time to value. Act-On Software specializes in the banking, financial advisory, manufacturing, insurance, and technology industries. With the launch of this new integration, Zendesk customers can combine the CRM capabilities of the Zendesk Sell platform with Act-On’s marketing automation technology to utilize new behavioral data and automated outreach tools. These will help Zendesk Sell users improve their marketing capabilities, maximize audience engagement, boost sales opportunities, and gain new insights into the buyer’s journey. Kate Johnson, the CEO of Act-On Software, says, “We are honored to collaborate with Zendesk and offer marketing automation for their sales users to fully leverage. We’re excited for Zendesk users to gain access to our multichannel marketing solution that turns behavioral insights into optimal sales opportunities. The seamless integration, combined with Zendesk’s robust customer engagement tools, will strengthen users’ ability to generate better leads and facilitate more efficient conversions resulting in an enhanced customer experience.”

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Expert Collections containing Act-On Software

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Act-On Software is included in 4 Expert Collections, including Enterprise SaaS.


Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu


Tech IPO Pipeline 2019

286 items


ad tech

3,632 items


Targeted Marketing Tech

254 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Act-On Software Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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